General Manager, Digital Agency (Remote, Minneapolis)

Blacksmith Agency LLC; United States; Remote; USD 150,000 - 230,000; Full time

Job summary

Blacksmith Agency is a remote agency building websites and running paid and organic programs for US clients. As General Manager, Digital Agency you run the company day to day, with Sales, recruiting, delivery and marketing reporting to you.

The founder holds ultimate strategic direction, while you drive operations, profitability, and day-to-day decisions. The role emphasizes steering a sales-led organization, coaching leaders, and balancing growth with margins.

Qualifications

• Led sales teams with quota responsibility and coaching.
• Experience scaling agencies or professional services.
• Accountability for profit and margins, not just revenue.
• Strong contract negotiation and client terms experience.
• Clear communicator to four leaders and a founder.

Responsibilities

• Oversee four department leads, their numbers and reviews.
• Own weekly rhythm, priorities, and trade-offs.
• Manage profit, margins, and hiring decisions.
• Lead commercial conversations and client/vendor negotiations.
• Develop operators into leaders and reduce bottlenecks.
• Make day-to-day decisions independently while reporting to founder.

Skills

Sales leadership

Agency experience

Profitability focus

Contract negotiation

People management

Tools

CRM systems

Salesforce

Job description

About The Role

Blacksmith Agency is a remote agency building websites and running paid and organic programs for US clients. As General Manager, Digital Agency you run the company day to day. Sales, recruiting, delivery and marketing all report to this seat. Today that work sits on the founder's desk, which is the whole reason it is open.

Blacksmith Agency

• Executive
• Full time
• Remote (USA or Canada)

About The Role

Blacksmith Agency is a remote agency building websites and running paid and organic programs for US clients. As General Manager, Digital Agency you run the company day to day. Sales, recruiting, delivery and marketing all report to this seat. Today that work sits on the founder's desk, which is the whole reason it is open.

We want an operator who came up through sales.

You carried a quota, then managed salespeople against a number, then ran a sales org as a VP of Sales or CRO, ideally at an agency (SaaS or professional services also work), and took on the rest of a business from there. Sales is the department this seat leans on hardest, and you will run it alongside recruiting, delivery and marketing. The founder owns where the business goes; you run it day to day, with the people we actually have, and you are accountable for the profit number underneath.

What You Own

• Four department leads: their numbers, their development, their reviews, and the call when one of them is not going to get there.
• The week. The meeting rhythm, this quarter's priorities, and what gets cut when two of them collide.
• Profit, measured on attainment rather than activity. Margin on delivery, the real cost of a hire, which business we take and which we turn down.
• The commercial conversations: client contracts and the redlines that come back on them, vendor terms, and what we will and will not agree to.
• Building strong operators into actual leaders. Several of them have never been coached as one.
• The decisions that wait on the founder today, made the same day instead.

What You Need

• A sales background: you carried a quota, then led salespeople against a number as a VP of Sales, CRO or sales-led general manager. You can coach a rep, run a pipeline review and close a deal yourself.
• Agency experience first: a digital, marketing or creative agency is ideal. A SaaS or professional services business also works. You know how a services company sells, prices and delivers.
• More than one function reporting to you, where their numbers, their hiring and the decision when a leader was not working out were yours to make. Running a large team inside a single function is a different job.
• You joined a company at one size and left it three or four times bigger. Forty people to a hundred and forty is the shape we mean. Expect to be asked for the headcount the day you arrived, the day you left, and what you put in place to make the second number survivable.
• A profit number you personally carried. Margin, not revenue somebody else sold and not a budget you were handed to spend.
• Real negotiation experience, on contracts and with people. This seat sits across the table often.
• A communicator. Most of what this job is, is being clear with four leaders and one founder about what is true right now.

Please do not apply if

• You have never managed salespeople against a number. A project, program or operations management background without sales leadership is a different seat.
• Nobody has ever reported to you, or you have never owned someone's review or had to performance-manage a leader.
• You have only ever led inside one function.
• The company you point to for growth was already large when you arrived.
• What you want is the visionary seat. That one is taken, and this is explicitly the other one.

None of these are preferences we bend on. They are how we screen, so applying anyway costs you an hour and gets you a no.

Process

Three conversations, then a decision. A thirty minute screen with our recruiter, a first round with the founder this seat reports to, and a final. No take-home project and no panel interview.