General Manager, CRM +

Phx Fwd; Phoenix (AZ); Hybrid; USD 180,000 - 280,000; Full time

Benefits offered by this job

Bonusly recognition

401(k) match

Unlimited PTO

Volunteer days

Healthcare benefits

Parental leave

Job summary

Virtuous seeks a General Manager for the CRM+ platform to own growth, manage a loyal customer base, and lead transformation toward an AI-native SaaS foundation. You will oversee the health of the business, drive new logo acquisition, expand within the base, and guide product strategy across teams.

You will operate with autonomy, influence, and a strong customer-first mindset to sustain growth and trust in a mature, scale-focused environment.

Qualifications

• 7+ years in B2B SaaS with GTM or product strategy experience.
• Proven ability to grow revenue while protecting or improving retention.
• Strong commercial instincts to diagnose needs, diagnose pipeline/retention issues, and design fixes.
• Comfort operating a platform business with integrations, ecosystems, and partner motions.
• Experience with nonprofits or mission-driven organizations is a plus.
• Exceptional communicator in writing, on Zoom, and on stage.
• Bias for action balanced with discipline to run a mature business while pushing innovation forward.

Responsibilities

• Own health, innovation, and growth of the core CRM+ business, focusing on new logo acquisition, expansion, and retention.
• Lead the product team and set strategy to align with the AI-native architecture vision.
• Drive transformation toward an open, API-first, agentic workflow-driven platform.
• Operate with autonomy and influence to connect product, sales, and customer success.

Skills

B2B SaaS experience

Revenue growth

Commercial instincts

Platform business

Nonprofit experience

Exceptional communicator

Influence without authority

Job description

About Us

Virtuous is on a mission to inspire global generosity by helping nonprofits build better relationships with their donors. We offer a modern software platform that provides mid-sized charities with elegant tools for fundraising, marketing, volunteerism, and online giving.

Our talented team is driven to disrupt the status quo in the nonprofit sector. We are hungry, humble, and committed to delivering best-in-class software solutions, customer success interactions, and sales experiences to the world’s leading nonprofits

We also recognize the importance of giving back and making a difference in the communities where we live and work. That's why we practice radical generosity by volunteering at nonprofits or going the extra mile for our team and the customers we serve. We take our work seriously, but we don’t take ourselves too seriously. We believe that life is too short not to love what you do.

The ideal candidate for Virtuous embodies our values by:

• Asking questions with a spirit of curiosity

• Giving feedback freely with candor & grace, welcoming it in return

• Displaying a passion for philanthropy and technology

• Serving with joy. Everyone is willing to make the coffee!

• Celebrating the wins & milestones of others

• Assuming good intent & demonstrating trust in others

• Pursuing relationships with people different from themselves & creates space to be human

Find our core values & more here.

At this time, priority will be given to applicants based in Phoenix, AZ who are open to hybrid work, over fully remote candidates.

About Virtuous CRM+

Virtuous CRM+ is the core fundraising and donor management platform that powers thousands of nonprofit organizations. As the flagship product within Virtuous, CRM+ is the system of record - and increasingly, the system of intelligence and action - for how mission-driven organizations manage donor relationships, run campaigns, and grow revenue. CRM+ is the foundation for the rest of the Virtuous ecosystem.

We've built a category-defining CRM that nonprofits trust. Now we need someone to turn that trust into the next chapter of growth: a truly open, AI-native platform that nonprofit teams build their entire operation on.

Position Summary

CRM+ is a mature, market-leading business with strong retention and a loyal customer base. We're looking for a General Manager to own the full business and drive significant growth - while holding the line on what makes this business great: happy, loyal customers. This role includes a mandate to maintain the customer trust that got it here. While at the same time, continuing to transform the platform to meet the needs of our new AI-native world.

Your primary focus will be the health, innovation, and growth of the core CRM+ business - new logo acquisition, expansion within the existing base, and retention - while also serving as the driver of innovation toward our headless, API/MCP-first, agentic workflow-driven, AI-native architecture.

This is a rare role because you'll operate with the autonomy of a business owner over a scaled, profitable business, backed by the infrastructure, brand, and customer base of an established platform leader. You won't manage every function directly (sales, engineering, support, marketing, etc all have functional homes), but you will set the strategy, own the outcomes, run the product team, and be the connective tissue that makes CRM+ the platform the rest of the business is built on.

This role is for a leader who can operate a mature business with rigor and discipline, while also having the vision to lead its transformation into the AI future of SaaS.

You Must Have

• 7+ years of experience in B2B SaaS, with meaningful exposure to GTM, product strategy, or general management of a scaled software product

• Demonstrated ability to grow an existing revenue base while protecting or improving retention - you know how to balance new growth against churn risk

• Strong commercial instincts. You can intuit customer needs, diagnose pipeline and retention issues, and design fixes across product, pricing, and go-to-market

• Comfort operating a platform business. Thinking in terms of integrations, ecosystems, and partner/developer motions, not just direct sales

• Experience working with or selling to nonprofits, higher education, or mission-driven organizations is a plus

• Exceptional communicator (writing, on Zoom, and on stage)

• Comfortable operating with dotted-line authority. You lead through influence and clarity, not org chart position

• Bias for action balanced with the discipline required to run a mature business while pushing innovation forward.

Nice to Have

• Experience with AI-first SaaS products, especially agentic or AI-native platforms

• Familiarity with CRM platforms common in the nonprofit sector (Salesforce NPSP, Blackbaud, etc.)

• Prior experience working closely with nonprofit teams

Why This Role

• A proven, durable business. CRM+ is a market leader with strong retention, good growth and a loyal customer base. You're scaling something that already works.

• Platform-defining moment. CRM+ is becoming the open, AI-native foundation for the entire Virtuous ecosystem. We expect to become the Agentic AI System of Action for nonprofits. This should be a redefining moment for the business and the sector.

• Category tailwinds. AI adoption in the nonprofit sector is accelerating, and CRM+ is positioned to lead it.

• Virtuous platform advantage. You have distribution, credibility, and infrastructure behind you from day one.

• High autonomy, high impact. Own a large business with a clear path to triple revenue and make real decisions with agency.

• Mission that matters. Helping nonprofits raise more money and operate more efficiently means more good gets done in the world.

What We Offer

• Market competitive pay leveraging Carta data

• Employee recognition through Bonusly (birthdays, anniversaries, achievements, etc.)

• 401(k) retirement plan with company matching- 50% match up to 6% of compensation after 90 days

• We value our employee’s work-life balance and encourage taking advantage of Unlimited PTO

• Supportive time off including paid volunteer days and company holidays

• Employer-contributed healthcare benefits, encompassing medical, dental, and vision coverage, with plans available for dependents and choices for Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA).

• 12 weeks primary parent leave, 4 weeks secondary parent leave - full pay (adoption as well)

• We pride ourselves on Community and host exciting company outings and events.

We’ve recently noticed an increase in recruitment scams where individuals are impersonating recruiters to obtain personal or financial information through fraudulent interviews and job offers. Please note that all legitimate communication from Virtuous will only come from the @virtuous.org domain. If you receive a message from other domains, even if they look similar (e.g., virtuouscareers.org or virtuousjobs.com), they are not legitimate and we recommend disregarding it immediately.