General Manager, Consumer

Papa, Inc.; Miami, Northern (FL, KY); Hybrid; USD 180,000 - 230,000; Full time

Job summary

Papa, Inc. is seeking an entrepreneurial General Manager to scale its consumer business. You will own growth, marketing, and operations, partnering closely with the CEO and technology teams to deliver a scalable product and experience.

The role requires a proven track record in scaling consumer businesses, strong acquisition and analytics skills, and the ability to lead a cross-functional team in a fast-moving environment.

Qualifications

• 10+ years of experience across general management, marketing, growth, operations and related leadership.
• 0→1 mindset in ambiguous fast-moving environments.
• Strong command of customer acquisition, growth marketing, funnel optimisation and unit economics (CAC, conversion, retention).
• Experience leading cross-functional teams and driving execution across growth, marketing, operations, analytics and technology.
• Track record building and scaling new businesses, products, or service lines in ambiguous environments.
• Strategic operator who sets direction and drives execution.
• Strong people leadership with scaling high-performing teams.
• Highly analytical and data-driven, using data to drive decisions.
• Excellent executive communication and board interaction.
• Consumer marketplace or services experience preferred.

Responsibilities

• Own the Consumer Business strategy and day-to-day execution across growth, marketing, and operations.
• Partner with CEO and executive team on consumer strategy and key decisions; represent business in Board discussions.
• Drive growth and marketing—acquire customers across paid media, in-house marketing, and local channels; test, learn, and optimise.
• Oversee activation, inbound support, and visit success with scalable processes for strong customer experience.
• Lead cross-functional execution across Consumer workstreams with clear priorities, owners, milestones.
• Build dashboards and KPIs to identify opportunities and drive decisions.
• Translate business needs into product requirements, partnering with Product, Engineering, and Design to scale.

Skills

Growth marketing

Operations

Data-driven

Executive leadership

Customer acquisition

Cross-functional leadership

Analytics

Team building

Strategic thinking

Consumer marketplace

Job description

Papa is a new kind of care built on human connection. Across the country consumers, health plans, and employers look to Papa to provide vital social support by pairing older adults and families with Papa Pals. Trained and vetted companions who provide a helping hand and an open ear, resulting in less loneliness, better health, and happier lives.

Founded in 2017 due to Andrew's personal need with his grandfather, Papa. Based in Miami, Papa is backed by Canaan, Tiger Global Management, Comcast Ventures, SoftBank Vision, TCG, Initialized Capital, and Seven Seven Six, among other revered institutional and individual investors. We envision a world where no one has to go it alone. Learn more atPapa.com .

About the Role

Papa Consumer is poised to become Papa’s next major growth engine, expanding our proven enterprise model directly to consumers. We’re leveraging our nationwide supply network to serve tens of millions of consumers who need support and are willing to pay out of pocket.With early traction established, we’re looking for an entrepreneurial General Manager to scale the business. Reporting directly to the CEO, the GM will lead growth, marketing, and operations partnering closely with the technology teams to build the product needed to scale.

Key Responsibilities

• Own the Consumer Business: Lead day-to-day strategy and execution across growth, marketing, and operations, with accountability for overall business performance.
• Executive Leadership: Partner closely with the CEO and executive team on Consumer strategy, performance and key decisions; represent the business in Board discussions as needed.
• Drive Growth & Marketing: Own customer acquisition across paid media, in-house marketing and local referral/community channels; rapidly test, learn and optimise channel performance while developing new strategies and channels to accelerate growth.
• Lead Consumer Operations: Oversee activation, inbound support and visit success, building scalable processes that deliver a strong customer experience.
• Drive Cross-Functional Execution: Serve as the central program leader across Consumer workstreams, translating strategy into clear priorities, owners, milestones and execution.
• Own Analytics: Build and use dashboards, funnel metrics and operating KPIs to identify opportunities, diagnose issues and drive decisions.
• Shape Product: Translate business and customer needs into technology requirements and relative priorities, partnering with Product, Engineering and Design to build the technology needed to scale.
• Oversee & Build the Team: Lead the existing ~10-person Consumer team and evolve the organisation and capabilities as the business scales.

Qualifications

• 10+ years of experience across general management, marketing, growth, operations, business operations and/or related leadership roles.
• 0→1 mindset with a track record of building in ambiguous fast-moving environments.
• Demonstrated experience scaling a consumer business, with strong command of customer acquisition, growth marketing, funnel optimisation and unit economics (e.g. CAC, conversion, retention).
• Experience leading multiple cross-functional areas and driving execution across growth, marketing, operations, analytics and technology.
• Track record of building and scaling new businesses, products and service lines in ambiguous fast-moving environments.
• Strategic operator who can set direction while rolling up their sleeves to drive execution.
• Strong people leader with experience building developing and scaling high-performing teams.
• Highly analytical and data-driven, with a track record of using data to make decisions and drive business performance.
• Strong executive communicator and collaborator, comfortable partnering with senior leadership and presenting to executives and Boards.
• Consumer marketplace or services experience preferred.

Job Type

Full-time Exempt

Location

Papa’s culture is people first, grounded in our mission to help people age better, together. While we have an incredible team of hard-working Papa people, at the end of the day, our company is really about family and community – and we celebrate that among our employees. We encourage everyone to bring their whole authentic selves to work. To be transparent. To be non-hierarchical. And, above all, to be a really good person.

We see ourselves as a place where every Papa employee feels they belong, a place where careers flourish, a place that brings back purpose and joy to work, and a culture in which visionaries and entrepreneurs are developed.

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