General Manager - Burrow

Socket.dev; New York (NY); On-site; USD 85,000 - 100,000; Full time

Benefits offered by this job

On-target earnings

PTO & parental leave

Health, dental, vision

401(k) + Match

Merchandise discounts

Inclusive culture

Job summary

Burrow, part of the Havenly Brands family, is redefining furniture with design-forward pieces and fast delivery. As General Manager of our SoHo Studio, you’ll lead a high-performing team, drive omni-channel sales, and deliver a personalized experience that turns first-time clients into loyal customers.

You’ll manage showroom operations, hire and coach Design Experts and Showroom Associates, and use data to optimize performance.

Qualifications

• 2+ years of experience in sales management, retail, or design services.
• Proven track record of meeting or exceeding revenue goals while delivering high-level service.
• Experience hiring, managing, and developing team members.
• Strong communication and interpersonal skills.
• Proficiency with CRM tools, Google Suite, and Slack.
• Willingness to work a retail schedule, including weekends and holidays.

Responsibilities

• Lead a showroom that wows and deliver high-touch service across channels-in-showroom, online, virtual consultations, email, phone, and chat.
• Own showroom sales targets and KPIs, building strategies to meet and exceed goals.
• Guide your team through a client-first, consultative selling process rooted in design expertise.
• Cultivate and grow relationships with trade clients and local design professionals to drive repeat business and referrals.
• Use data to monitor performance, optimize team productivity, and implement improvements.
• Hire, train, and lead a team of Design Experts and Showroom Associates.
• Provide ongoing feedback, coaching, and career development support.
• Embrace technology: manage client relationships using CRM (Salesforce or similar), Slack, Google Suite.
• Oversee showroom operations: staffing, scheduling, inventory, and visual standards.

Skills

Sales leadership

CRM proficiency

Communication skills

Retail/sales experience

Team development

Design-minded

Tools

Salesforce or similar

Slack

Google Suite

Job description

Burrow, part of the Havenly Brands family, is setting a new standard in furniture with clever design for every corner of your home. Founded on the belief that normal was never good enough, Burrow rethought everything-how furniture is built, how it ships, and how it fits into your life. From modular sofas and sectionals to smart storage and outdoor collections, every Burrow piece is designed to work harder and make life easier-with fast delivery, seamless assembly, performance fabrics, and thoughtful features like hidden chargers built right in.

As General Manager of our SoHo Studio, you’ll bring that vision to life by leading a high-performing team, driving omni-channel sales, and delivering a personalized, elevated experience that turns first-time clients into loyal customers.

What You’ll Do

Lead a Showroom That Wows

• Deliver exceptional, high-touch service across all channels-in-showroom, online, virtual consultations, email, phone, and chat.
• Ensure every client receives a warm, tailored experience from first interaction to final purchase.

Drive Sales & Showroom Performance

• Own the showroom’s sales targets and KPIs, building strategies to meet and exceed goals.
• Guide your team through a client-first, consultative selling process rooted in design expertise.
• Cultivate and grow relationships with trade clients and local design professionals to drive repeat business and referrals.
• Use data to monitor performance, optimize team productivity, and implement improvements.

Build, Develop & Inspire a High-Performing Team

• Hire, train, and lead a team of Design Experts and Showroom Associates.
• Create a collaborative, motivated showroom culture rooted in accountability and growth.
• Provide ongoing feedback, coaching, and career development support.

Embrace Technology & Operational Excellence

• Leverage our tech stack- including CRM systems (Salesforce or similar), Slack, and Google Suite to manage client relationships, team communications, and daily showroom operations.
• Maintain showroom operations including staffing, scheduling, inventory, and visual standards.

Who You Are

• Sales leader and relationship-builder. You know how to deliver results while cultivating loyal clients and a strong team.
• Omni-channel thinker. You understand today’s hybrid retail landscape and are comfortable operating across multiple sales and communication channels.
• People-first manager. You’ve built and led teams that exceed targets and love coming to work.
• Tech-savvy. You’re quick to adopt new tools and systems, and you use them to streamline operations and stay organized.
• Design-minded. You have an appreciation for aesthetics and love helping customers feel confident in their decisions.
• Strategic and entrepreneurial. You’re proactive, data-driven, and energized by building something great.

What You Bring

• 2+ years of experience in sales management, retail, or design services
• Proven track record of meeting or exceeding revenue goals while delivering high-level service
• Experience hiring, managing, and developing team members
• Strong communication and interpersonal skills
• Proficiency with CRM tools, Google Suite, and internal communication tools like Slack
• Willingness to work a retail schedule, including weekends and holidays

Additional Details

• This is a full-time, onsite role based in SoHo
• Must be able to lift/move up to 50 lbs. and navigate the showroom floor with ease
• Requires standing, bending, and moving throughout the day
• Must be authorized to work in the U.S.

Perks & Benefits

• Compensation: On target earnings at $90K (Base + Bonus)
• Generous PTO, paid parental leave, and volunteer days
• Health, dental, vision, disability
• 401(k) + Match
• Furniture discounts, free design services, and annual merchandise credit
• A warm, creative, inclusive culture that values your point of view
• We will be accepting applications through September 30, 2026 or once the role is filled.

We believe feeling good at home starts with feeling good at work.
At Havenly Brands, we’re committed to building a team that reflects the diverse communities we serve—and we encourage applicants from all backgrounds to apply. We’re proud to be an equal opportunity employer and foster an environment where everyone feels seen, heard, and empowered.