General Manager

Crunch Fitness; Vista (CA); On-site; USD 63,274 - 77,335; Full time

Benefits offered by this job

Free gym membership

Guest privileges

Relax & Recover amenities

Daily access to fitness professionals

Job summary

A leading fitness franchise is seeking a General Manager to oversee club operations in Vista, California. The role requires 3–5 years of management and sales experience, with responsibilities including driving revenue, creating a positive culture, and ensuring club excellence. The position offers a competitive salary starting at $70,305, a monthly bonus potential, and various benefits. This is a great opportunity for someone eager to lead a dynamic team in a rapidly growing environment.

Qualifications

• 3–5 years of management and sales experience required.
• CPR/AED certified.
• Experience in competitive, fast-paced environments preferred.

Responsibilities

• Own every aspect of club operations from sales to training.
• Drive revenue and lead your team.
• Create a positive and goal-oriented club culture.

Skills

Management experience

Sales experience

Coaching and motivating teams

Competitive mindset

Education

Bachelor’s degree in Business, Hospitality, Sports Science, or related field

Job description

Benefits

• Bonus based on performance
• Competitive salary
• Dental insurance
• Employee discounts
• Health insurance
• Opportunity for advancement
• Paid time off
• Training & development
• Vision insurance
• Wellness resources

General Manager – Crunch Fitness

$70,305K+ Base | $1K+ Monthly Bonus | High-Energy, High-Reward Culture

Ready to lead like a champion? If you’re driven by results, thrive on competition, and want to build a team that dominates in both performance and culture—this is your arena. Crunch Fitness is one of the fastest-growing fitness franchises in the world, and our SoCal clubs are looking for elite leaders who want more than just a job. We want game-changers.

What You’ll Get

• Starting Salary: $70,305
• Monthly Bonus Potential: $1,000+ (based on club performance)
• Benefits: Subsidized employee health plan, vision, dental
• Time Off: 2 weeks PTO
• Perks: Free gym membership, guest privileges, Relax & Recover amenities, and daily access to top-tier fitness professionals

Who You Are

• A high-performer with 3–5 years of management and sales experience
• A sales professional who thrives in competitive, fast-paced environments
• A motivator and coach who builds winning teams and elite culture
• Bachelor’s degree in Business, Hospitality, Sports Science, or related field
• CPR/AED certified and ready to lead from the front

What You’ll Do

Own every aspect of club operations—from sales and staffing to training and member experience

• Drive revenue, crush KPIs, and lead your team
• Create a club culture that’s positive, encouraging, enthusiastic, and fiercely goal-oriented
• Ensure your club is the go-to fitness destination in your community

Where You’ll Lead

SIR Fitness operates 13 Crunch locations across Southern California, including Anaheim, Orange, Garden Grove, Huntington Beach, Fountain Valley, Tustin, Placentia, San Clemente, Vista, Oceanside, Carmel Valley, University Square, and Eastlake. Our clubs feature Olympic lifting platforms, turf zones, HIIT classes, hydromassage lounges, and more. You’ll have the tools—now bring the fire.

Why You’ll Love It

• Compete with other GMs for bonus cash and bragging rights
• Build a team that reflects your leadership style and drive
• Advance your career in a rapidly expanding franchise
• Surround yourself with energy, ambition, and a whole lot of endorphins

If you’re ready to lead with passion, inspire with purpose, and win with integrity—apply now. Your next chapter starts here.