General Manager

Crunch Fitness; Virginia; On-site; USD 75,000 - 110,000; Full time

Benefits offered by this job

Free gym membership

Free uniforms

Health insurance

Paid time off

Training & development

Vision insurance

401(k)

Bonus based on performance

Dental insurance

Employee discounts

Job summary

Crunch Fitness is seeking a General Manager to drive club performance, sales, and member experience. The role requires leading a diverse team to achieve financial targets while upholding Crunch brand standards.

The General Manager will oversee daily operations, ensure high-quality service, and coordinate community outreach events, promotions, and staffing. This is a salaried exempt position requiring strong leadership and accountability.

Qualifications

• Proven ability to lead and develop a high-performing club team.
• Strong revenue and membership growth focus with budgeting awareness.
• Excellent guest service and community outreach skills.

Responsibilities

• Achieve monthly sales goals and membership targets.
• Maintain club conversion rate of 60% or higher.
• Lead community events and partner with perks programs.
• Oversee Personal Training revenue and staff effectiveness.
• Ensure payroll processing and budget adherence.
• Recruit, train, and coach department heads.
• Enforce standards for cleanliness, safety, and club operations.

Skills

Leadership

Sales

Budgeting

Customer service

Team management

Training & development

Job description

Benefits:

• Free gym membership
• Free uniforms
• Health insurance
• Paid time off
• Training & development
• Vision insurance
• 401(k)
• Bonus based on performance
• Dental insurance
• Employee discounts

General Manager

Job Description & Performance Expectations

The General Manager will ensure the members receive the highest quality of service and facilities. They will exhibit an ability to achieve the financial targets for the club as outlined in the annual budget by motivating, leading, supervising, and coordinating the activities of employees engaged in servicing our member needs. They will demonstrate an aptitude and command of all company-wide policies and initiatives to ensure the integrity of the Crunch brand. The General Manager is a salaried exempt position.

HOURS

• Monday – Thursday: 9:30 AM – 6:30 PM
• Friday: 9:30 AM – 3:30 PM
• Saturday or Sunday: 8:00 AM – 12:00 PM

Hours can be changed and are dependent on the club's pacing to sales goals and community outreach events.

RESPONSIBILITIES & EXPECTATIONS

Sales & Revenue Management

• Achieve communicated monthly sales goals, membership and personal sales goals
• Maintain a club conversion of 60% or higher
• Close two or more perks partners each month
• Organize and lead two or more community events monthly
• Daily past due account collections and calls
• Ensure ongoing prospecting and generation of new prospective members
• Ensure the team maintains proper tracking forms and daily leads
• Ensure all promotions are effectively communicated to the team and all other appropriate staff
• Ensure the staff has a high level of knowledge about the club's programs, facilities, and equipment
• Demonstrate the ability to lead, motivate, and manage the team

Personal Training & Revenue Management

• Achieve desired personal training revenue and session production goals
• Achieve desired revenue and production results through the leadership and motivation of employees
• Demonstrate the ability to lead, motivate, and manage the personal training department
• Implement and support company programs and promotions to help generate new Personal Training client acquisition for optimum member base penetration
• Facilitate integration of Personal Training products into point of sale presentations to maximize the number of kickoff sessions scheduled
• Ensure the Personal Training team follows proper procedures
• Oversee the Fitness Director in ensuring all components of departmental objectives are satisfied

Financial Performance

• Exhibit an understanding of budgets and income statements
• Establish controls of expenses and purchasing of club supplies
• Display an ability to keep expenses at or below budget
• Demonstrate an ability to articulate variances in revenue, sales, and expenses versus budget
• Assist in the processing, submission, and approval of payroll

Leadership & Team Development

• Serve as a role model for employees
• Recruit and hire the highest possible caliber of staff
• Communicate effectively by holding weekly and individual meetings with all key club personnel
• Oversee, support, direct, and develop department heads
• Provide an inspirational environment that welcomes honest feedback from employees and take action to ensure a quality working environment
• Encourage staff to work as a team and be productive
• Support personnel related problems or difficulties by following club procedure and documentation

Operations, Administration & Compliance

• Compliance with our uniform policy - crunch polo, black pants or shorts & crunch nametag
• Demonstrate a working knowledge of all standard operating procedures and policies that pertain to the club
• Communicate and implement club policies and procedures to employees
• Coordinate and work within club support functions of Fitness, Sales and Marketing, Accounting, and Information Technology
• Resolve member complaints in an expeditious and tactful manner following club procedure and documentation
• Promote a professional and welcoming atmosphere that enhances the quality of service and care offered to the members
• Ensure the club meets standards for cleanliness, maintenance, safety, and security
• Conduct weekly detailed inspection of the club utilizing a cleaning checklist
• Ensure visible maintenance items are repaired promptly, proper signage is posted, and out of service equipment is removed from the floor when possible
• Track completion of opening and closing checklists

These duties and responsibilities may change at any time.