General Manager

barrys-careers; Mill Valley (CA); On-site; USD 90,000 - 120,000; Full time

Job summary

Barry’s is seeking a General Manager for a single Mill Valley studio. You will lead studio operations, customer experience, and people management in a fast-paced wellness environment. The role emphasizes team leadership, cross-functional collaboration, and driving key performance metrics.

We value hospitality standards, strategic hiring, and a culture that reflects Barry’s brand. This full-time on-site role requires flexibility for early mornings and weekends.

Qualifications

• 3-5 years of fitness management or related experience.
• Bachelor's degree in Business Administration, Management, or equivalent experience.
• Strong financial acumen and ability to assess the financial impact of decisions.
• Availability for full-time work during non-traditional hours.
• Ability to train, lead, motivate, and delegate to a team.
• Ability to handle multiple projects in a fast-paced environment.
• Excellent written and verbal communication, organization, and time management.
• Detail-oriented with a focus on customer satisfaction.
• Strong negotiation, mediation, and problem-solving skills.
• Proven dependability and reliability.
• Friendly, outgoing personality and can-do attitude.
• Professional in appearance and behavior.
• Enthusiasm for the Barry’s brand.
• Ability to kneel, bend, reach, climb, and stand for long durations; lift 30+ pounds.

Responsibilities

• Oversee daily studio operations and management teams across Front Desk, FuelBar, Retail and Facilities.
• Drive studio performance and meet key business metrics; make informed decisions.
• Oversee labor schedules to ensure proper coverage and budget alignment.
• Inspect studios and coordinate facilities updates with leadership.
• Maintain a visible presence and mentor staff; cover shifts as needed.
• Assist with new studio openings when necessary.
• Lead communications between supervisors, peers, and subordinates.
• Recruit, screen, and onboard new employees across departments.
• Monitor training quality to uphold Barry’s hospitality standards.
• Coach teams, conduct reviews, and work with HR on personnel issues.
• Partner with Operations to source and develop management talent.

Skills

Leadership

Financial acumen

Communication

Time management

Customer focus

Team leadership

Problem solving

Education

Bachelor's degree in Business Administration

Job description

We appreciate your interest in employment with Barry’s! Barry’s is committed to a policy of equal employment opportunity, and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin, ancestry, sex, gender, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, gender expression, marital status, or any other legally recognized protected basis under federal, state, or local law. Applicants with disabilities who need assistance with the application process may be entitled to a reasonable accommodation in accordance with applicable law. If you need assistance in completing this application or with the application process because of a disability, please contact the People and Culture Department ([e-mail]).

Barry’s is the Best Workout in the World™®. Founded in West Hollywood in 1998, it’s the original strength and cardio interval fitness experience that provides an immersive, high-intensity, one-hour workout that’s as effective as it is fun. Our fitness classes alternate between working out with weights and running on a treadmill. Each day focuses on a different muscle group in order to achieve real results and to prevent injuries. Our program is designed to tone muscle and maximize fat loss, while spiking the metabolism for up to 48 hours following the class.

Please be aware that smoking is prohibited in all indoor areas of Barry’s studios and corporate offices.

About the role

The General Manager serves as the leader of their single Barry’s studio, and is responsible for overall operation, client experience, people management, and performance. A successful candidate in the General Manager role is passionate about health and wellness, loves to lead alongside a team, is able to work with teams locally and remotely, and thrives in a fast-paced people-filled setting.

What you'll do

Studio Operations

• Oversee daily studio operations and studio management teams, including Front Desk, FuelBar, Retail and Facilities operations.
• Manage and drive studio performance, work strategically to assess and meet all key studio, retail, and FuelBar business performance metrics, and make appropriate, informed business decisions.
• Oversee all labor schedules to ensure proper coverage and alignment with budgeted hours.
• Conduct regular inspections of all studio spaces and manage projects to ensure facilities are clean and updated, working with local and corporate leadership on quick execution of facilities initiatives and repairs.
• Maintain a working presence in studios, covering studio management shifts as needed to showcase the best of brand skills and mentor employees as well as other managers.
• Assist with new studio openings when necessary.

Team Leadership

• Manage communications with and between supervisors, peers, and subordinates regarding studio needs to ensure that all departments are properly supported and supplied at all times.
• In partnership with other studio management, recruit, screen, and onboard new employees across all departments.
• Analyze the level of training conducted across the studio and its departments to ensure that all team members are consistent and proficient in Barry’s hospitality standards.
• Coach a team of motivated employees, conduct regular performance reviews, and work with the People and Culture (HR) Department to address personnel concerns or issues.
• Partner with the Director of Operations to assist with sourcing and hiring new management candidates, develop a pipeline of potential talent for long-term growth, and raise engagement from skilled team members.

Community Marketing and Studio Dynamics

• Partner with the local and corporate marketing team on ideating and implementing new brand initiatives with positive impact for clients and employees.
• Partner with the local and corporate marketing team on a client and corporate acquisition strategy for the studio, adjusting as necessary.
• Work with leadership to create and maintain a unified culture as well as a high level of staff engagement throughout the studio.

Company Culture

• Work to uphold Barry’s community and culture standards, and live the company mission, vision, and values daily.
• Represent the Barry’s brand within the studio and throughout the local fitness community.
• Participate in enhancing the community with your studio and regional teams.

Qualifications

• 3-5 years of fitness management or relevant related experience (hospitality, retail, food/beverage, etc.)
• Bachelor's degree in Business Administration, Management, or equivalent experience.
• Financial acumen and the ability to understand, consider, and assess the financial impact of decisions.
• Availability for full-time work during non-traditional hours, including early mornings, late evenings, weekends, and holidays.
• Ability to train, lead, motivate, and delegate to a team of employees.
• Ability to handle multiple projects in a fast-paced environment and in a time-sensitive environment.
• Ability to work cooperatively and effectively with different personality types as well as other departments, vendors, and clients.
• Exceptional written and oral communication, organization, and time management skills.
• Detail-oriented mindset, with an eye for customer satisfaction.
• Strong negotiation, mediation, and problem-solving skills.
• Proven dependability and reliability.
• Friendly, outgoing personality and can-do, optimistic attitude.
• Professional in appearance and behavior at all times.
• Enthusiasm for the Barry’s brand.
• Ability to kneel, bend, reach, climb, and stand for long durations of time.
• Ability to move and lift equipment and supplies of 30+ pounds.