General Manager

Captains Choice North Shore; Irmo (SC); On-site; USD 90,000 - 130,000; Full time

Job summary

OneWater Marine seeks an experienced General Manager to oversee daily operations of the dealership and marina in Irmo, SC. You will lead a team, drive sales, manage budget, and ensure outstanding customer service and operational excellence.

Responsibilities include supervising sales, service, parts, and F&I processes, merchandising, coordinating boat shows, and maintaining facility condition. A strong leadership track record is essential.

Qualifications

• Five+ years of experience as a manager.
• Valid driver’s license.
• Must pass background check and drug test.
• High school diploma or equivalent (required).
• Bachelor’s degree in management, business, or related field preferred.

Responsibilities

• Oversee daily operations of the dealership and marina.
• Ensure the customer buying experience follows the Selling, Servicing, Parts, and F&I process.
• Establish unit pricing in desking the deal and manage ACV/trade appraisals per standards.
• Monitor sales, service, and parts performance against KPIs and drive progress.
• Lead merchandising, inventory, and marketing activities including boat shows and events.
• Hire, train, and supervise staff; ensure safety compliance and best practices.

Skills

Leadership

Financial mgmt

Organization

Customer service

MS Office & CRM

Education

High school diploma or equivalent

Bachelor's degree preferred

Tools

Dealership management software

CRM systems

Job description

General Manager

Full-Time Captains Choice North Shore, Irmo, SC, US

2 days ago Requisition ID: 2224

POSITION SUMMARY

OneWater Marine is seeking an experienced and dynamic General Manager to oversee the daily operations of our dealership and marina. The ideal candidate will be responsible for ensuring the efficient and profitable operation of the facility, managing a team of employees, and delivering excellent customer service. The General Manager will also work to drive sales growth, maintain operational excellence, and uphold the high standards that OneWater Marine is known for in the marine industry.

Duties

• Ensures the location effectively follows a successful Selling, Servicing, Parts, and F&I process and paperwork that ensures that the customer has an excellent buying experience.
• Effectively establishes the selling price for units, as part of desking the deal; including successfully establishing ACV (trade appraisals, reconditioning) through set company standards
• Learns and applies new and learned selling skills, strategies and techniques on a daily, monthly, and yearly basis. Shares, mentors, encourages, and acknowledges team members
• Monitors OneWater sales, service, and parts goals and supervises/prioritizes work to achieve progress towards goals against key performance indicators
• Takes the lead on merchandising inventory and supports the marketing of products, preparing for shows, positioning, and advertising activities (including lot and showroom layout)
• Actively participates in boat shows, store and off-site sales and customer events
• Oversee the day-to-day operations of both the dealership and marina to ensure smooth and efficient functioning.
• Ensure the facility is maintained in top condition, including repairs, landscaping, and cleanliness of the marina and dealership areas.
• Manage the facility’s budget, ensuring efficient use of resources and adherence to financial targets. Monitor and control operating costs, including labor, supplies, and maintenance.
• Hire, train, and manage staff, including sales personnel, service technicians, dockhands, and other marina or dealership employees. Ensure that all employees are properly trained in safety protocols, compliance regulations, and industry best practices.

SKILLS

• Strong leadership and interpersonal skills with the ability to motivate, coach, and develop a team.
• Excellent financial management skills, including budgeting, forecasting, and profit/loss analysis.
• High-level organizational skills with the ability to manage multiple tasks and priorities simultaneously.
• Strong customer service orientation with the ability to resolve issues and ensure customer satisfaction.
• Proficient in Microsoft Office Suite, dealership management software, and CRM systems.

QUALIFICATIONS / REQUIREMENTS

• At least 5 Years of experience as a manager
• Valid driver's license
• Must pass background check and drug test
• High school diploma or equivalent
• Bachelor's degree in management, business, or a related field preferred

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Using the rating scale below, indicate how often the following physical activities and environmental conditions are required/present in performing the Essential Job Responsibilities.

C=Constantly

F=Frequently

O=Occasionally

R=Rarely

(5-8 hrs. /shift)

(2-5 hrs. /sift)

(Up to 2 hrs. /shift)

(Not regular part of job)

Physical Activities

• Remaining in a stationary position, often standing or sitting for prolonged periods O
• Repeating motions that may include the wrists, handsand/or fingers O
• Moving about to accomplish tasks or moving from one worksite to another C
• Operating motor vehicle O
• Communicating with others to exchange information C
• Assessing the accuracy, neatnessand thoroughness of the work assigned F
• Hearing C
• Talking C
• Eye/Hand/Foot Coordination O

WORK ENVIRONMENT

Use the table / checklist below to indicate the environmental conditions and physical demands of the position. The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

How would you best describe the environmental demands for this position? (Check only one)

Environmental Conditions

• No adverse environmental conditions expected
• Hazardous conditions
• Small and/or enclosed spaces

How would you best describe the physical demands for this position? (Check only one)

Physical Demands

• Sedentary work that primarily involves sitting/standing
• Light work that includes moving objects up to 20 pounds
• Medium work that includes moving objects up to 50 pounds
• Heavy work that includes moving objects up to 100 pounds or more

This position operates exclusively in an indoor office environment with controlled temperatures. (Y/ N )

DO NOT MAKE ANY EDITS TO THE BELOW PORTION OF THE JOB DESCRIPTION:

OneWater Marine is an Equal Opportunity Employer and complies with ADA regulations as applicable.

Note

This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the incumbents will possess the skills, aptitudes, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities. This document does not create an employment contract, implied or otherwise, other than an “at will” relationship.