General Manager

Link Media Outdoor; Green Bay (WI); On-site; USD 120,000 - 180,000; Full time

Job summary

Link Media Outdoor in Green Bay, WI is looking for a General Manager to lead the market, drive revenue growth, manage expenses, and ensure operational excellence. The role oversees sales, operations, administration, and personnel while achieving financial and strategic objectives.

The candidate will actively drive revenue growth, maintain a personal book of business, and cultivate relationships with customers and stakeholders. Strong sales leadership and individual performance are essential.

Qualifications

• Experience in billboard/out-of-home advertising is required.
• Proven track record in leading a market, business unit, or sales organization.
• Ability to develop and execute sales strategies that drive growth.
• Strong communication, presentation, and interpersonal skills.

Responsibilities

• Provide leadership to achieve revenue goals, manage expenses, and drive EBITDA growth.
• Maintain and grow a personal book of business while leading the market's sales efforts.
• Develop and execute strategic business plans to improve market performance.
• Protect company assets and ensure operational efficiency.
• Identify opportunities for process improvement and foster growth and innovation.
• Oversee sales, operations, accounting, creative, and administrative functions.
• Lead and develop managers and team members to a positive work environment.
• Review goals, performance and commitments in regular team meetings.

Skills

Billboard industry experience

Sales leadership

Account management

Team development

CRM proficiency

Strategic planning

Education

Bachelor's degree in Business, Marketing, Management, or related field

Tools

CRM platforms

Microsoft Office

Job description

Take Your Career to New Heights with Link Media Outdoor

Link Media Outdoor, one of the fastest-growing Out of Home (OOH) media companies in the United States, is seeking an experienced General Manager to lead our Oklahoma market. As a wholly owned subsidiary of Boston Omaha Corporation (NYSE: BOC), LINK owns and operates billboard assets across Alabama, Arkansas, Florida, Georgia, Iowa, Illinois, Kansas, Missouri, Nebraska, Nevada, Oklahoma, Virginia, West Virginia, and Wisconsin.

This is an exceptional opportunity for a driven, results-oriented leader with billboard industry experience to oversee a growing market, lead a high-performing team, and contribute to the continued success of a rapidly expanding organization.

Billboard Industry Experience Required

This position will initially be based in Green Bay, WI.

Position Summary

The General Manager is responsible for the overall leadership and performance of the market, including revenue growth, expense management, operational excellence, and team development. This role oversees sales, operations, administration, and personnel while ensuring the market meets or exceeds financial and strategic objectives.

This position also requires proven sales experience, as the General Manager will play an active role in driving revenue growth. In addition to overseeing market operations, the General Manager is expected to maintain a personal book of business, cultivate new and existing customer relationships, identify sales opportunities, and contribute directly to achieving market sales objectives. Successful candidates must demonstrate a strong track record in both sales leadership and individual sales performance.

Key Responsibilities

• Provide leadership to achieve revenue goals, manage expenses, and drive EBITDA growth.
• Maintain and actively grow a personal book of business, serving as an individual contributor while leading the market's overall sales efforts and revenue growth initiatives.
• Develop and execute strategic business plans to measure and improve market performance.
• Protect company assets and ensure operational efficiency.
• Identify opportunities for process improvement and foster a culture of continuous growth and innovation.
• Oversee sales, operations, accounting, creative, and administrative functions.
• Lead, coach, and develop managers and team members to promote a positive and productive work environment.
• Conduct regular team meetings to review goals, performance, challenges, and successes.
• Establish sales objectives, key performance indicators (KPIs), account management strategies, and market benchmarks.
• Maintain and grow a personal book of business while supporting overall market sales efforts.
• Identify and pursue new business opportunities with both prospective and existing customers.
• Review and approve contracts, commission structures, rate adjustments, promotional initiatives, and lead distribution.
• Ensure customer inquiries are addressed promptly and professionally, maintaining a high level of customer satisfaction.
• Build and strengthen relationships with customers, community organizations, government agencies, and other stakeholders.
• Oversee recruiting, hiring, onboarding, training, and development of employees.
• Promote ethical business practices and uphold the company’s reputation in the marketplace.
• Ensure quality control of advertising artwork and campaign execution.
• Monitor contract accuracy, commission payments, and pricing approvals.
• Perform other duties as assigned.

Qualifications

• Billboard industry experience required.
• Bachelor's degree in Business, Marketing, Management, or a related field preferred; equivalent experience will be considered.
• Proven leadership and supervisory experience.
• Demonstrated success managing a market, business unit, or sales organization.
• Experience developing and implementing sales strategies that drive growth.
• Experience using CRM platforms and business management systems.
• Proficiency in Microsoft Office applications.
• Excellent communication, presentation, and interpersonal skills.
• Strong organizational, analytical, and time management abilities.
• Commitment to delivering exceptional customer service.
• Ability to lead, motivate, and develop a high-performing team.
• Strong attention to detail and problem-solving skills.
• Proven coaching, mentoring, and people management capabilities.
• Sound business judgment and industry expertise.

Why Join Link Media Outdoor?

• Join one of the fastest-growing outdoor advertising companies in the United States.
• Lead an established and growing market with significant opportunities for expansion.
• Work alongside talented professionals in a collaborative, entrepreneurial environment.
• Be part of an organization that values innovation, accountability, and professional growth.
• Competitive compensation package including base salary, incentive opportunities, and benefits.