General Manager

Brobston Group; Grapevine (TX); On-site; USD 65,000 - 90,000; Full time

Job summary

Ralph Lauren Corporation is seeking a General Manager to lead a premium retail store, driving sales, profitability and an exceptional customer experience. You will shape strategy, develop talent and optimize operations to meet brand standards and financial targets.

The role requires strong leadership, store operations expertise and a flexible schedule to support weekends and travel as needed.

Qualifications

• Retail management experience in a high‑volume or premium environment.
• Strong communication with customers and staff.
• Proven ability to drive sales and store performance.
• Good business sense and people leadership skills.

Responsibilities

• Direct responsibility for sales and profit performance to meet goals.
• Own strategic planning and execution of store initiatives.
• Create a consistent customer experience aligned to brand expectations.
• Lead talent development and coach store team for performance.
• Source, recruit and retain high-performing talent.
• Educate and train team to build skills and capability.
• Maintain inventory controls and store standards to reduce shrink.
• Champion new selling technologies and customer engagement tools.

Skills

Retail leadership

Customer service

Communication skills

Business acumen

Planning and prioritization

Flexible scheduling

Education

College degree or equivalent

Job description

COMPANY DESCRIPTION

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.

At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

POSITION OVERVIEW

As the General Manager, you are responsible for focusing on developing leadership talent, running a profitable business and executing strategic initiatives to deliver an exceptional customer experience and exceed financial results. Success is achieved through optimizing customer engagement, deliberate talent development and increasing overall productivity, while delivering the highest level of brand integrity standards. You are the link between the brand vision and how it comes to life in your store.

ESSENTIAL DUTIES & RESPONSIBILITIES

• Direct responsibility for sales and profit performance, ensuring sales & margin goals are met
• Own strategic planning and execution of company initiatives, optimizing impact for your store location
• Create a consistent customer experience aligned to RL brand expectations by setting a vision to inspire your store team
• Shape a client development strategy and lead community outreach efforts in your market
• Set talent strategy for your store, building and developing a team with the customer at its core, who can deliver on your vision
• Source, recruit and retain high performing talent through continuous feedback and coaching
• Educate and train team to build new skills and enhance capabilities
• Maintain exceptional productivity standards through impeccable process management including inventory and store shrink goals
• Champion use of new technology in support of New Ways of Selling techniques and More Ways to Shop to drive business result
• Uphold all company policies and procedures
• Provide feedback to cross-functional partners, identifying high profit potential and category business trends for your store market
• Ensure sales floor and all store standards exceed expectations at all times
• Create an inclusive environment aligned to core Ralph Lauren Company values and Cultural Focus Areas

EXPERIENCE, SKILLS & KNOWLEDGE

• College Degree or equivalent a plus
• Retail Management or similar industry experience in a complex, high-volume or high-profile specialty environment preferred
• Ability to effectively communicate with customers and store personnel
• Ability to maneuver around the sales floor, stock/dressing room, cashwrap and office; work around/with chemicals, lift/climb up to 30 lbs. and climb moderately
• Ability to operate the register, stand, move and walk for multiple hours
• Ability to work a flexible schedule to meet the needs of the business, which will require day, evening, weekends and may include overnight shifts and travel (as required)
• Proven track record of success, including a demonstrated ability to build and maintain positive working relationships with customers, management and co-workers.
• Business acumen
• Strong planning and prioritization/time management skills

Ralph Lauren will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the requirements of the law, including any applicable fair chance laws. Please note background checks will be evaluated individually.