General Manager

Crunch Fitness - CR Holdings; Fort Worth (TX); On-site; USD 126,000 - 154,000; Full time

Benefits offered by this job

Performance-driven compensation

Medical, Dental, Vision & Life Insurance

401K matched and PTO

$1000 Getaway Grant

Free Crunch membership

Continued education and advancement opportunities

Job summary

Crunch Fitness - CR Holdings is seeking a General Manager for its Summer Creek Club in Fort Worth. The role involves leading membership sales, developing high-performing teams, and ensuring operational excellence within a fast-paced environment.

Successful candidates will have a track record in sales leadership, strong communication skills, and a passion for cultivating a positive work culture. This position offers compensation potential up to $140K, along with health benefits and a Crunch membership.

Qualifications

• Proven success in sales leadership and hitting aggressive performance targets.
• Prior fitness management experience required.
• Strong communication skills and competitive mindset.

Responsibilities

• Drive membership sales and exceed revenue goals.
• Recruit, train, and mentor team members.
• Oversee daily operations to maintain high energy and cleanliness.

Skills

Sales leadership

Team development

Business acumen

Positive attitude

Job description

General Manager- Summer Creek Club Here We GROW Again!

Are you a high-performing leader ready to dominate in one of the fastest-growing fitness companies in the industry?

At Southwest Fitness, a division of CR Fitness, we're not just opening clubs, we’re building a legacy.

With 95+ locations and 100+ more on the horizon, we’re looking for General Managers who are driven by sales, team performance, and winning.

This role isn’t for the average, it’s for the ambitious.

Crunch is where serious fitness meets serious fun.

As a General Manager, you’ll lead from the front, drive revenue, develop high-impact teams, and deliver exceptional member experience, all while building your own career trajectory within a company that’s exploding with opportunity.

Job Summary:

• The General Manager is responsible for the overall performance of the club, including revenue growth, team development, member satisfaction, and operational excellence.
• This role is ideal for a sales-driven leader who thrives in a fast-paced, goal-oriented environment and is passionate about developing talent and growing business results.

Key Responsibilities:

• Drive Membership Sales: Consistently achieve and exceed revenue goals by leading from the front and coaching the team to sell with confidence and urgency.
• Recruit, train, and mentor team members while creating a culture of accountability, positivity, and performance.
• Oversee all aspects of daily operations to ensure a clean, safe, and high-energy environment that exceeds member expectations.
• Ensure top-tier customer service, handle escalated member concerns, and create a welcoming environment for all.
• Monitor daily, weekly, and monthly performance metrics and drive improvements through action plans.
• Align with district and regional leadership on growth goals, compliance, and operational strategies.
• Represent the brand locally by building partnerships, attending events, and driving traffic to the club.

What We Look for:

• Proven success in sales leadership and hitting aggressive performance targets
• Passion for developing high-performing teams and creating a winning culture
• Competitive mindset with the ability to drive results under pressure
• Relentless energy, positive attitude, and a lead-by-example work ethic
• Strong business acumen and ownership mentality
• Clear, confident, and persuasive communication skills
• Prior Fitness management experience required

What We Offer:

• A performance-driven compensation plan (Salary + Bonus)
• Earning Potential up to $140K (Avg. $90K)
• Medical, Dental, Vision & Life Insurance
• 401K matched and PTO
• $1000 Getaway Grant (GM & PTM only)
• Free Crunch membership + discounted training
• Continued education and advancement opportunities
• A chance to be part of one of the most aggressive growth stories in fitness

Apply TODAY — and let’s win together.

About CR Fitness CR Fitness is a leading franchisee of Crunch Fitness. The company is rapidly expanding its club footprint throughout Florida, Georgia, North Carolina, Texas, Tennessee, and Arizona and is led by a veteran management team with over one hundred years of combined experience in the fitness industry. With a comprehensive fitness offering and affordable price point, Crunch Fitness offers unmatched value to its members regardless of fitness level and is well positioned to take advantage of consumers’ increasing focus on health and wellness. Crunch Fitness is an equal opportunity employer and does not discriminate against any employee or applicant for employment based on race, color, religion, national origin, age, gender, sex, ancestry, citizenship status, mental or physical disability, genetic information, sexual orientation, veteran status, or military status.