General Manager

Broylman Memorial Group; Emporia (VA); Hybrid; USD 65,000 - 95,000; Full time

Job summary

Broylman Memorial Group seeks a General Manager to lead cemetery sales, drive pre-need and at-need revenue, and manage a sales team with a client-focused approach. The role blends on-site leadership with remote work and requires a motivated professional to develop strategies and build strong relationships.

You will oversee the full sales cycle, ensure pricing integrity, keep accurate records, and collaborate with families, funeral homes, and community partners while complying with company

Qualifications

• Proven sales experience in a quota-driven environment.
• Strong leadership and mentoring abilities.
• Excellent customer service and communication skills.
• Ability to work with grieving families in a compassionate, empathetic, and professional manner.
• Proficiency in CRM systems, contracts, and sales reporting.
• Must have a valid driver’s license and reliable transportation.
• Experience with Google Workspace and/or Microsoft Office programs.
• Ability to navigate email and to create and manage documents.

Responsibilities

• Drive pre-need and at-need sales of cemetery properties, merchandise, and services.
• Meet and exceed monthly and annual sales goals and bonus targets.
• Educate families on the value of pre-planning cemetery arrangements.
• Manage the complete sales cycle, from prospecting to closing, with accurate records.
• Ensure pricing integrity and adherence to company policies and regulatory guidelines.
• Build and maintain long-term relationships with families, funeral homes, and community organizations.
• Participate in community outreach programs to promote cemetery pre-planning services.
• Address and resolve customer concerns or complaints professionally.
• Monitor overtime costs and obtain approvals for overtime.
• Oversee and manage operational tasks for the location.

Skills

Quota-driven sales

Leadership

Customer service

Professional communication

Empathy with grieving families

Sales reporting

Tools

CRM software

Google Workspace

Microsoft Office

Contracts management

Job description

Position Summary

Thegeneral manageris responsible for overseeing sales operations for designated memorial parks, driving pre-need and at-need sales, managing the sales team, and ensuring customer satisfaction. This role requires ahighly motivated sales professionalwith leadership capabilities to develop and execute sales strategies, foster client relationships, and manage cemetery expenses, including labor and overtime costs. The Sales Manager is expected to work bothon-site and remotelyand must be able to adapt to a dynamic, client-focused environment.

Key Responsibilities

Sales & Revenue Generation

• Drivepre-need and at-need salesof cemetery properties, merchandise, and services.
• Meet and exceed monthly and annualsales goals and bonus targets.
• Educate families on the value ofpre-planning cemetery arrangementsto ensure informed decision-making.
• Manage the completesales cycle, from prospecting to closing, while maintaining accurate sales records.
• Ensurepricing integrityand adherence to all company policies and regulatory guidelines.

Customer Relations & Community Engagement

• Build and maintainlong-term relationshipswith families, funeral homes, and community organizations.
• Actively participate incommunity outreachprograms to promote cemetery pre-planning services.
• Address and resolvecustomer concerns or complaintsin a professional and compassionate manner.

Operational & Financial Management

• Ensure all sales activities align withbudgetary goals and cost control measures.
• Monitor and manageovertime costs, ensuring approval from yoursupervisorfor any overtime hours.
• Maintain accuratesales records, contracts, and customer agreementsin compliance with company policies; retain client information in confidence and preserve privacy of sensitive client financial account information.
• Regularly assess sales trends and develop strategies toenhance revenue and operational efficiency.
• Oversee and manage operational tasks for the location.

Compliance & Timekeeping

• Adhere to allcompany policies, state laws, and federal regulations, includingFLSA requirements.
• Accuratelyclock in and outfor all work hours, ensuring full compliance with timekeeping policies.
• Work only duringapproved hours, securing pre-approval for any personal or direct reportovertime requests.
• Ensure that all transactions and customer interactions aredocumented properlyand meet regulatory federal and state requirements.

Qualifications & Requirements

Minimum Requirements:

• Provensales experiencein a quota-driven environment.
• Strongleadership and mentoring abilities.
• Excellentcustomer service and communication skills.
• Ability to work withgrieving familiesin acompassionate, empathetic, and professionalmanner.
• Proficiency inCRM systems, contracts, and sales reporting.
• Must have avalid driver’s licenseand reliable transportation.
• Experience with Google Workspace and/or Microsoft Office programs.
• Ability to navigate email and to create and manage documents.

Preferred but Not Required:

• Experience incemetery, funeral, or pre-need sales.
• Prior experiencemanaging a sales team.

Work Schedule & Expectations

• This is afull-time position (40 hours per week).
• Effectively manage your schedule and the schedules of your direct reportsto avoid unnecessary overtime.
• All work-related activities must be logged by clocking in/out for all work hours.
• Unauthorized overtime is not permitted and could result in disciplinary action, up to and including termination.