General Manager

BFit Gyms; Denver, Northern (CO, KY); Hybrid; USD 90,000 - 120,000; Full time

Benefits offered by this job

Free gym membership

Paid time off

Medical and dental coverage

401k with match

Employee Resource Groups

Job summary

24 Hour Fitness is seeking a General Manager to drive membership sales, revenue growth, and operational excellence across the club. You will lead a high-performing team, foster a welcoming environment, and ensure exceptional member experiences while meeting ambitious targets.

Responsibilities include developing revenue strategies, coaching staff, maintaining facilities, managing budgets, and building community relationships to attract and retain members.

Qualifications

• 3-5+ years of management experience in retail/hospitality/fitness with a proven track record of success.
• 2-4 years of progressive management experience supervising 3-10+ employees.
• Strong service culture and ability to lead teams to achieve member and business goals.
• Excellent communication, interpersonal, and customer service skills.
• CPR/AED certification required within 30 days of hire; Personal Training certification required within 90 days of hire.

Responsibilities

• Develop and implement strategies to drive membership sales, fitness revenue, and other streams, exceeding targets.
• Recruit, train, and develop a high-performing team with shared goals.
• Provide ongoing coaching and leadership with clear objectives and accountability.
• Foster a welcoming, community-focused environment to engage and retain members.
• Oversee day-to-day club operations, including facility maintenance and cleanliness.
• Manage budgets, control expenses, and maximize profitability per policies.
• Promote safety protocols and health regulations for members and staff.
• Represent the gym in the local community and outreach events.
• Develop and execute member retention programs and events.

Skills

Management experience

Team leadership

Customer service

Communication

CPR/AED certification

Education

Bachelor's degree in Business Administration or related field

Personal Training certification (NASM/ISSA)

Job description

JOB SUMMARY

As a General Manager at 24 Hour Fitness, you are the driving force behind your club living our mission, vision, and values, to drive membership growth, revenue generation, and operational excellence. You'll lead a high-performing team to deliver an exceptional member experience while achieving ambitious sales goals. With a strong focus on driving membership sales, increasing fitness revenue, and growing overall club performance, you will build a results-oriented culture rooted in accountability and success. Your leadership will cultivate a motivated team, a welcoming club environment, and a business that consistently exceeds targets.

ESSENTIAL DUTIES & RESPONSIBILITIES

• Develop and implement strategies to drive membership sales, fitness, retail, and other revenue streams, exceeding targets.
• Recruit, train, and develop a high-performing team with shared goals and a one-team mindset.
• Provide ongoing support, coaching, and leadership to the team, setting clear objectives, delegating responsibilities, leveraging strengths, and fostering a culture of excellence and accountability.
• Drive strong relationships with members by creating a welcoming, community-focused environment that keeps them engaged, motivated, and committed to achieving their fitness goals.
• Oversee day-to-day club operations, including facility maintenance, equipment upkeep, and cleanliness standards.
• Manage budgets effectively, control expenses, and maximize profitability while adhering to company policies and procedures.
• Implement safety protocols and procedures to ensure the well-being of members and staff, in compliance with health and safety regulations.
• Build relationships within the local community, representing the gym at events, and implementing outreach initiatives to attract new members.
• Develop and execute member retention strategies, such as engagement programs, events, and incentives.
• Promote awareness and compliance with company policies, procedures, and standards, as well as relevant industry regulations.
• Maintain a consistent 9:00 AM--7:00 PM or 10:00 AM--8:00 PM schedule, aligned to peak business hours and club needs.

QUALIFICATIONS

Required Knowledge, Skills & Abilities

• 3-5+ years of management experience in the broader retail/hospitality/fitness industry, with a proven track record of success.
• 2-4 years of progressive management experience supervising 3-10+ employees in a team environment with measurable employee development and promotion outcomes.
• Ability to inspire and lead teams to implement and deliver on member and team member initiatives through a strong service focus and creating and implementing a consistent and robust service culture.
• Ability to create an outstanding member and team member experience with a high-performance culture through people development, innovation, and collaboration within your team.
• Excellent communication, interpersonal, and customer service skills
• CPR/AED certification is required within 30 days of hire. The company provides access to an approved training program at no cost to support this requirement. Certification must be maintained throughout employment.
• Personal Training certification from a nationally recognized organization (e.g., NASM, ISSA) is required within 90 days of hire. The company provides access to a certification program at no cost. A degree in Exercise Science, Kinesiology, or a related field may satisfy this requirement in lieu of a certification, subject to qualification and approval.

Preferred Knowledge, Skills & Abilities

• Bachelor's degree in Business Administration, Sports Management, Exercise Science, Kinesiology or a related field.
• Familiarity with sales techniques and strategies.
• Active involvement in the fitness community through professional associations or networking events.

Physical, Mental, and Environmental Demands

• Frequently requires cognitive ability to learn new tasks, remember processes, maintain focus, complete tasks independently and within specified time frames, make timely decisions, and effectively communicate with members and team members.
• Frequent keying and use of telephones, computers, printers, and other electronic devices requiring fine manipulation.
• Prolonged standing, walking, and time spent on foot, supervising the club floor and interacting with members and staff.
• Regular bending, stooping, climbing, reaching, and lifting and/or moving up to 25 pounds; occasionally lifting up to 50 pounds, with or without assistance.
• Regular exposure to cleaning chemicals and agents.
• Regular exposure to fitness equipment and moving mechanical parts.
• Occasionally exposed to loud noise levels consistent with a fitness or gym environment.

Travel Requirement

• Ability to travel up to 10% of the time to attend training sessions and meetings.

BENEFITS AT 24

In line with our mission to create a healthier, happier world, we offer comprehensive benefits to help our team members do just that. We offer benefits such as paid time off, medical and dental coverage, 401k with match for qualifying positions, a free gym membership, and discounts on products and personal training. We also have a variety of Employee Resource Groups to facilitate connections with other team members and participation in community events both in‑person and virtually.

Disclaimer

DISCLAIMER: This job description is intended to describe the general nature and level of work performed by individuals assigned to this job. Responsibilities and functions may vary based on any number of business‑related factors, including but not limited to: club location, size, revenue, amenities, staffing, etc. This job description is not exhaustive and is subject to change. Additionally, 24 Hour Fitness provides reasonable accommodation to qualified individuals with disabilities to assist them with performing their essential functions unless doing so would cause undue hardship.

Benefits Summary

24 Hour Fitness offers benefit programs designed to meet the diverse needs of all team members, including health coverage, as well as Company paid benefits that are automatically provided at no cost, such as group life and accident insurance. There are eligibility requirements for each plan based on your position, hire and/or service date and your average hours worked. Benefit eligible team members may also accrue vacation hours. All 24 Hour Team members, and their eligible dependents, receive a complimentary membership.