Frontier AI Marketing Lead

EPAM Systems; Los Angeles (CA); On-site; USD 120,000 - 190,000; Full time

Benefits offered by this job

Medical Insurance

Health Savings Account

Paid Time Off

Paid Holidays

401(k) Matching

Job summary

EPAM Systems seeks a Frontier AI marketing leader to shape our marketing strategy in the San Francisco Bay Area or New York City. You will establish our market presence and drive demand generation with AI labs and researchers, translating technical concepts into credible content for researchers and technical buyers.

This first dedicated marketing hire will collaborate across product, field, and ecosystem teams, building an external voice and strategy while navigating the frontier AI landscape

Qualifications

• Five or more years of B2B marketing in AI/ML/technical markets.
• Ability to translate highly technical concepts into compelling market content.
• Experience designing and executing field marketing programs and activation
• Understanding of generative AI and foundation model ecosystems
• Strong editorial judgment for technical audiences
• Proven track record partnering with sales and technical teams to drive pipeline

Responsibilities

• Own positioning and messaging for EPAM's Frontier AI business and its services
• Develop high-quality sales materials (decks, narratives, one-pagers) for researchers and technical buyers
• Build EPAM's presence in the AI research ecosystem through partnerships and conferences
• Create targeted field marketing activations around priority accounts and communities
• Establish an external voice/content strategy for EPAM's technical leaders
• Monitor competitive changes to inform offering development and investment
• Partner with sales to support pipeline generation with account-specific messaging

Skills

B2B marketing

Technical storytelling

Field marketing

Gen AI knowledge

Editing/communication

Sales collaboration

Job description

Based in the San Francisco Bay or New York City area, you will shape the future of AI at EPAM by leading our Frontier AI marketing strategy. As the first dedicated marketing hire for this business, you will establish our market presence and demand-generation strategy with leading AI labs and organizations developing advanced foundation models. You will operate across product marketing, field marketing, ecosystem development, content and executive communications to define how EPAM Systems presents its capabilities.

This zero-to-one role requires an entrepreneurial mindset to build a new marketing motion from the ground up. Harnessing our engineering talent, enterprise experience and global reach, you will create a differentiated story. A major focus will be determining how we show up across the ecosystem at key research conferences like NeurIPS and ICLR, translating technical concepts into credible content for researchers and technical buyers.

Req# 1072892346

Responsibilities

• Own positioning and messaging for EPAM's Frontier AI business and its portfolio of model training, evaluation and post-training services

• Develop high-quality sales materials — including pitch decks, customer narratives and technical one-pagers — that resonate with AI researchers and technical program leaders

• Build EPAM's presence within the AI research ecosystem by identifying partnerships and leading our participation at major industry conferences

• Create targeted, high-value field marketing activations around priority accounts and research communities to deepen strategic relationships and support active opportunities

• Establish an external voice and content strategy that helps EPAM technical leaders build authentic presence through social media and industry forums

• Maintain a strong understanding of the competitive market by tracking changes in frontier model research priorities to inform offering development and investment

• Partner with sales and technical subject matter experts to support pipeline generation and develop account-specific messaging for named campaigns

Requirements

• Five or more years of experience in B2B marketing within AI, machine learning, developer infrastructure or another highly technical market

• Location in the San Francisco Bay Area with the ability to operate effectively across a global organization

• Track record of translating highly technical capabilities into compelling narratives and market-facing content for sophisticated audiences

• Experience designing and executing field marketing programs, customer events or account-based activations

• Understanding of the generative AI and foundation model ecosystem, including major labs and research themes

• Clear communication skills with strong editorial judgment to create content appropriate for technical audiences

• History of partnering closely with sales and technical teams to support pipeline generation and strategic pursuits

We offer

• Medical, Dental and Vision Insurance (Subsidized)

• Health Savings Account

• Flexible Spending Accounts (Healthcare, Dependent Care, Commuter)

• Short-Term and Long-Term Disability (Company Provided)

• Life and AD&D Insurance (Company Provided)

• Employee Assistance Program

• Unlimited access to LinkedIn learning solutions

• Matched 401(k) Retirement Savings Plan

• Paid Time Off – the employee will be eligible to accrue 15-25 paid days, depending on specific level and tenure with EPAM (accrual eligibility may change over time)

• Paid Holidays - nine (9) total per year

• Legal Plan and Identity Theft Protection

• Accident Insurance

• Employee Discounts

• Pet Insurance

• Employee Stock Purchase Program

• If otherwise eligible, participation in the discretionary annual bonus program

• If otherwise eligible and hired into a qualifying level, participation in the discretionary Long-Term Incentive (LTI) Program

This Remote Position Cannot be Performed in New York City.

In accordance with the LA County Fair Chance Ordinance, you may find a copy of the Notice containing a summary of the Ordinance’s key provisions here: Concept FCO Posting 8 27 24 (lacounty.gov)

EPAM Systems, Inc. is an equal opportunity employer. We recognize the value of diversity and inclusion in creating success for our customers, business partners, shareholders, employees and communities. We are committed to recruiting, hiring, developing and promoting employees without discrimination. As a global employer, this commitment includes complying with all laws in the countries in which we operate. Nevertheless, we believe equal employment practices should not be limited to what the law requires. Equal opportunity and inclusion are essential to motivate, empower and recognize the best in everyone.

At EPAM, employment actions are based on individual qualifications, without regard to race, color, religion, creed, gender, pregnancy status, sexual orientation, gender identity, gender expression, marital or familial status, national origin, ancestry, genetics, age, disability status, veteran status, citizenship status when otherwise legally able to work, or any other characteristic protected by law.