Front Desk Lead

Crunch, LLC; Placentia (CA); Hybrid; USD 51,577,000 - 57,308,000; Full time

Benefits offered by this job

Opportunity for advancement

Training & development

Wellness resources

Bonus based on performance

Company parties

Employee discounts

Free food & snacks

Job summary

Crunch Fitness is seeking a Front Desk Lead (FDL) to be the high-energy, sales-driven face of the club when management isn’t on site. You’ll lead the front desk, drive membership and personal training sales, and inspire the team with Crunch culture.

You’ll manage tours, inquiries, and registrations, handle the Engage platform and logs, renewals, and pricing, and support MSR training. This full‑time role offers growth, with a structured schedule and bonus opportunities.

Qualifications

• Front Desk Lead responsibilities include leading the front desk, driving sales, and upholding Crunch culture.
• Be the first point of contact for tours, inquiries, and registrations.
• Manage Engage platform and call logs, renewals, and member communications.
• Drive PT sales goals and support the PT team.
• Promote events, retail products, and social media updates.
• Monitor membership pricing across systems to ensure consistency.

Responsibilities

• Lead the front desk, drive sales, and elevate Crunch member experience.
• Be first-up for tours, inquiries, and VIP registrations.
• Manage Engage platform and call log records.
• Contact expiring prepaid members with renewal offers.
• Crush PT sales goals and support the PT team.
• Promote events and retail products.
• Manage club website and social media updates to drive engagement.
• Review pricing daily across systems.
• Assist with MSR training and help set sales goals.
• Cover opening and closing shifts as needed.
• Model professionalism and Crunch culture every shift.

Job description

Benefits

• Opportunity for advancement
• Training & development
• Wellness resources
• Bonus based on performance
• Company parties
• Employee discounts
• Free food & snacks

FRONT DESK LEAD (FDL)

Level Up Your Leadership Drive Sales Own the Front Desk Experience

Crunch Fitness is looking for a Front Desk Lead (FDL) — a high‑energy, sales‑driven, people‑loving leader who keeps the club buzzing and the front desk running like a well‑oiled machine. When management isn’t on site, you’re the one holding it down. You’re the face of the club, the heartbeat of the member experience, and a key player in our membership and personal training sales team.

If you thrive in fast‑paced environments, love helping people, and want to grow your fitness career, this is your next step.

What You’ll Do

You’re not just checking people in — you’re leading the front desk, driving sales, and elevating the Crunch vibe.

Sales & Member Experience

You will:

• Be first‑up for tours, phone inquiries, and VIP guest registrations
• Manage the Engage platform (Daily Activity Report + DLM call log)
• Contact expiring prepaid members with renewal offers
• Crush PT sales goals — selling PT, booking Kickoffs, and supporting the PT team
• Promote special events and retail products
• Manage club website + social media updates to drive engagement
• Review membership pricing daily for accuracy across ABC Ignite, Engage Pro, and Crunch.com

You’re the front‑line sales engine of the club.

Leadership & Staff Development

You will:

• Assist with new membership sales training for MSRs
• Help set sales goals for the MSR team
• Participate in MSR interviews
• Cover opening and closing shifts when needed
• Model professionalism, energy, and Crunch culture every shift

You’re the go‑to leader when the GM, AGM, or PTM isn’t on deck.

Compensation

Base Rate: $18–$20/hr Monthly Bonus Opportunity: Up to $250, based on hitting:

• KO Goal
• Average Dues Goal
• Referral Goal
• Retail Goal
• NMR Goal

This role rewards hustle, consistency, and leadership.

Schedule

FDLs work 5 shifts per week, typically: Sunday through Thursday

This role is perfect for someone who wants steady hours, leadership responsibility, and career growth.

Who You Are

• A master of the MSR role
• A natural leader with strong communication skills
• A sales‑driven, goal‑oriented performer
• A team player who loves helping others grow
• A high‑energy, positive, Crunch‑culture ambassador
• Someone who thrives in a fast‑paced, member‑focused environment

If you love connecting with people, hitting goals, and being the person everyone can count on — you’ll shine here.

Why This Role Matters

The Front Desk Lead is the glue that holds the club together. You set the tone, drive the energy, support the team, and make sure every member feels the Crunch difference the moment they walk in.

This is your chance to learn, grow, and make an impact every single day.