Front Desk Lead

Crunch Fitness; Orange (CA); On-site; USD 25,000 - 28,000; Full time

Benefits offered by this job

Opportunity for advancement

Training & development

Wellness resources

Bonus based on performance

Company parties

Employee discounts

Free food & snacks

Job summary

Crunch Fitness is seeking a Front Desk Lead to oversee the front desk, drive membership and personal training sales, and uphold the Crunch culture. You will be the face of the club and the hub of member experience, especially when management isn’t on site.

You will lead front desk operations, coach MSR teammates, and ensure smooth check-ins, tours, and inquiries while delivering outstanding service in a fast-paced environment.

Qualifications

• Previous MSR experience in membership sales.
• Strong leadership and coaching capabilities.
• Excellent communication and customer service skills.

Responsibilities

• Lead the front desk operations and drive member sales.
• Manage the Engage platform daily activity and call logs.
• Contact expiring prepaid members with renewal offers.
• Hit PT sales goals and support the PT team.
• Promote events and retail products and update the club website/social media.

Skills

Sales-driven

Leadership

Communication

Customer service

Tools

Engage platform

CRM

Job description

Benefits:

• Opportunity for advancement
• Training & development
• Wellness resources
• Bonus based on performance
• Company parties
• Employee discounts
• Free food & snacks

FRONT DESK LEAD (FDL)

Level Up Your Leadership Drive Sales Own the Front Desk Experience

Crunch Fitness is looking for a Front Desk Lead (FDL) — a high-energy, sales-driven, people-loving leader who keeps the club buzzing and the front desk running like a well-oiled machine. When management isn’t on site, you’re the one holding it down. You’re the face of the club, the heartbeat of the member experience, and a key player in our membership and personal training sales team.

If you thrive in fast-paced environments, love helping people, and want to grow your fitness career, this is your next step.

What You’ll Do

You're not just checking people in — you’re leading the front desk, driving sales, and elevating the Crunch vibe.

Sales & Member Experience

You will:

• Be first-up for tours, phone inquiries, and VIP guest registrations
• Manage the Engage platform (Daily Activity Report + DLM call log)
• Contact expiring prepaid members with renewal offers
• Crush PT sales goals - selling PT, booking Kickoffs, and supporting the PT team
• Promote special events and retail products
• Manage club website + social media updates to drive engagement
• Review membership pricing daily for accuracy across ABC Ignite, Engage Pro, and Crunch.com

You’re the front-line sales engine of the club.

Leadership & Staff Development

You will:

• Assist with new membership sales training for MSRs
• Help set sales goals for the MSR team
• Participate in MSR interviews
• Cover opening and closing shifts when needed
• Model professionalism, energy, and Crunch culture every shift

You’re the go-to leader when the GM, AGM, or PTM isn’t on deck.

Compensation

Base Rate: $18-$20/hr Monthly Bonus Opportunity: Up to $250, based on hitting:

• KO Goal
• Average Dues Goal
• Referral Goal
• Retail Goal
• NMR Goal

This role rewards hustle, consistency, and leadership.

Schedule

FDLs work 5 shifts per week, typically: Sunday through Thursday

This role is perfect for someone who wants steady hours, leadership responsibility, and career growth.

Who You Are

• A master of the MSR role
• A natural leader with strong communication skills
• A sales-driven, goal-oriented performer
• A team player who loves helping others grow
• A high-energy, positive, Crunch-culture ambassador
• Someone who thrives in a fast-paced, member-focused environment

If you love connecting with people, hitting goals, and being the person everyone can count on — you’ll shine here.

Why This Role Matters

The Front Desk Lead is the glue that holds the club together. You set the tone, drive the energy, support the team, and make sure every member feels the Crunch difference the moment they walk in.

This is your chance to learn, grow, and make an impact every single day.