Freelance Strategy Director

VML; Los Angeles (CA); Hybrid; USD 138,000 - 165,000; Full time

Benefits offered by this job

Passionate people

Inclusive culture

Growth opportunities

Job summary

VML on the West Coast is seeking a Brand Strategy Director for a freelance engagement. You’re an organized, detail-oriented professional who can plan, coordinate and execute a major automotive brand’s evolution and messaging programs while guiding insights from research to creative briefs.

The role is hybrid, with in-office days, and offers $100–$120 per hour. You will partner with creative, strategy, data and media teams, deliver strategic briefs, and lead campaigns that align with key

Qualifications

• 7+ years of Brand Strategy experience, ideally in the Automotive sector, for a major Advertising Agency.
• Experience working independently and ability to move projects forward without detailed direction
• Understanding of omni-channel platforms and functions, and the ability to share that knowledge with others
• Ability to collaborate effectively within a team
• Ability to present to clients and co-create solutions with them

Responsibilities

• Partner with creative, strategy, data and media teams to support a brand’s marketing goals
• Create and manage Strategic creative briefs
• Plan and execute strategic campaigns that support key brand milestones and tentpole events
• Keep a pulse on current events, online trends and potential controversies or threats relevant to the brand

Skills

Brand Strategy

Campaign Planning

Client Presentations

Cross-functional Collaboration

Independent Work

Education

7+ years Brand Strategy experience in Automotive sector

Job description

Who We Are

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy’s. The agency is recognized by the Forrester Wave Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unitecutting-edge media intelligence and data solutions, world‑class creativity, next-generation production, transformative enterprise solutions and expert strategic counselin a single company –powered by exceptional talent and our agentic marketing platform, WPP Open,to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

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Freelance Strategy Director - Freelance (West Coast)

Who we are looking for:

VML is seeking a Brand Strategy Director (Freelance) to join VML. You’re an organized, detail-oriented campaign orchestrator who loves knowing the ins and outs of tools, technology and processes as well as how to craft a Brand brief that engages and energizes. You’ll plan, coordinate and execute a major automotive brand’s evolution and messaging programs, and help uncover insights that can guide a brand’s ideas and decisions in all things=

What you’ll do:

• Partner with creative, strategy, data and media teams to support a brand’s marketing goals
• Create and manage Strategic creative briefs
• Plan and execute strategic campaigns that support key brand milestones and tentpole events
• Keep a pulse on current events, online trends and potential controversies or threats relevant to the brand

Who you are:

• 7+ years of Brand Strategy experience, ideally in the Automotive sector, for a major Advertising Agency
• Experience working independently and ability to move projects forward without detailed direction
• Understanding of omni-channel platforms and functions, and the ability to share that knowledge with others
• Ability to collaborate effectively within a team
• Ability to present to clients and co-create solutions with them

What we offer:

• Passionate, driven people |We champion a culture of people that do extraordinary work.
• Consciously cultivated culture |We aim to embody the behaviors to build an inclusivecommunity that is in it together, bringing both positivity and active listening into the workplace as we simultaneously strive to empower creative bravery.
• Growth-minded opportunities | We aim to nurture a culture of real-time feedback, growth-oriented mindset, and plenty of training opportunities through VML and WPP, so you can continue to grow personally and professionally.

This is a W2 Freelance Opportunity paying between $100 - $120 per hour.

The compensation for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package.

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$100—$120 USD

We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP agency (NYSE: WPP). For more information,please visit www.vml.com, andfollowalong on Instagram, LinkedIn, and X.