Freelance Integrated Media Strategist

Two Circles; San Francisco (CA); Sur place; USD 41 000 - 69 000; Temps partiel

Résumé du poste

Two Circles is seeking a freelance marketing specialist in San Francisco to strengthen local market insights and shape a full-funnel, cross-channel event marketing strategy. You will work with the central team to tailor audience targeting, media mix, and activation plans that resonate with local fans and partners.

The role runs from October to the end of November at 30%, about 12 hours per week, providing flexible engagement with the Sports & Entertainment marketing leader.

Qualifications

• Experience in integrated marketing, media strategy or event marketing.
• Strong knowledge of the local market and media landscape.
• Proven track record delivering paid marketing campaigns across digital and traditional channels.
• Existing relationships with local media, marketing, and partnership networks.

Responsabilités

• Local market intelligence: understand media landscape, audience behavior, culture, and local sport/entertainment calendar.
• Strategy and planning: shape event marketing strategy with central team across targeting, channels, media mix and timing.
• Local connections: leverage relationships to explore opportunities.
• Campaign localization: tailor messaging and activation for local audiences.
• Client collaboration: present local market recommendations to stakeholders.

Connaissances

Integrated marketing

Media strategy

Event marketing

Local market knowledge

Full-funnel campaigns

Digital marketing

Description du poste

We are Two Circles. We are a Sports & Entertainment Marketing business. We grow audiences and revenues. We do that by knowing fans best. We work with clients to help them understand & influence what their fans are doing – the way fans spend their money, the events that fans attend, the channels fans respond to, the content fans watch and more. And we use the understanding this gives us to help our clients grow. Grow their audiences and grow their revenues - both direct to consumer and business to business revenues. Our platforms and services are trusted by over 900 clients globally, including the English Premier League, Red Bull, UEFA, VISA, the NFL, Nike and Amazon. We are almost 1000 people, based out of 14 offices, and we deliver work for sports and entertainment businesses of all shapes and sizes all over the world.

Working alongside Two Circles' central strategy and paid media teams, the freelancer will bring local market insight, expertise and connections to strengthen our full-funnel marketing approach, challenge our thinking and identify opportunities to drive awareness, consideration and ticket sales.

This would be a short-term position from October to the end of November at 30%, so ~12 hours per week.

Key responsibilities

• Local market intelligence: Bring a strong understanding of the media landscape, audience behaviors, cultural nuances, competitive environment and local sporting and entertainment calendar.
• Strategy and planning: Work collaboratively with the central Two Circles team to shape and challenge the event marketing strategy, including audience targeting, channel selection, media mix and campaign phasing.
  • Traditional / Direct Media: Linear TV, BVOD, Cinema, Radio, Print, OOH/DOOH, Direct Digital Display/Video.
  • Digital Platforms: Meta, Google (Search, Display, YouTube), TikTok, Snapchat, Spotify and other Digital Audio.
  • Programmatic: Display, Online Video, Connected TV, Digital Audio, BVOD, Programmatic DOOH.
  • Bonus: Paid Partnerships: Publishers, Content/Editorial Partners, Social Creators/Influencers (through TikTok and Meta creator marketplaces, with an anticipated focus on micro-creators), Podcast Sponsorships/Partnerships.
• Local connections: Leverage existing relationships and networks to facilitate introductions and explore relevant opportunities where appropriate.
• Campaign localization: Provide recommendations on messaging, creative approaches and activation ideas that will resonate with local audiences.
• Client collaboration: Participate in key planning discussions and workshops, helping to present and articulate local market recommendations to SailGP stakeholders.

Ideal experience:

• Strong background in integrated marketing, media strategy or event marketing, ideally within sport, entertainment or live events.
• Excellent knowledge of the local market, including media landscape, consumer behavior, and cultural trends.
• Experience developing full-funnel paid marketing campaigns across both digital and traditional channels.
• Established relationships across relevant local media, marketing and partnership networks.