Freelance Graphic Designer

gapinternational; Springfield Township (Delaware County); On-site; USD 90,000 - 120,000; Full time

Job summary

Gap International is seeking a Senior Designer to help bring the new brand identity to life across the organization.

You will partner with Marketing and the Creative Director to translate the identity into a scalable design system that shapes how the brand appears across presentations, thought leadership, reports, social media, events, digital communications, internal communications, and client-facing materials.

Qualifications

• 7+ years of experience in brand, visual, or graphic design.
• Strong portfolio demonstrating brand implementation across multiple touchpoints.
• Expertise in typography, layout, composition, and information design.
• Experience developing design systems, templates, standards, and reusable frameworks.
• Advanced proficiency in Adobe Creative Cloud (InDesign, Illustrator, Photoshop).
• Advanced PowerPoint design and template-building experience.
• Advanced knowledge of Figma.
• Ability to balance strategy, creativity, and production execution.
• Strong organization, project management, and attention to detail.
• Submission of a portfolio demonstrating design expertise and versatility across channels and formats.

Responsibilities

• Lead Brand Implementation: Translate and implement the new visual identity across key internal and external channels, assessing existing materials, evolving standards, and ensuring consistent application of the brand.
• Build Brand Systems & Templates: Create scalable templates, reusable design components, and visual standards that support consistency across presentations, reports, digital content, social media, events, and communications.
• Design & Execute: Produce high-quality design work across print, digital, presentation, social, and event materials while balancing strategic thinking with hands-on execution.
• Develop Visual Assets: Build and manage the brand's visual asset library, define imagery and graphic standards, and create supporting motion graphics and multimedia assets.
• Create Long-Term Sustainability: Establish the documentation, governance, asset libraries, and processes needed to ensure the brand can be effectively maintained and extended over time.

Skills

Brand design

Design systems

Typography

Layout & composition

Information design

Project management

Strategic thinking

Production execution

Visual storytelling

Portfolio demonstration

Tools

Adobe InDesign

Adobe Illustrator

Adobe Photoshop

PowerPoint

Figma

Job description

The Opportunity

We recently launched a new brand visual identity and are looking for a Senior Designer to help bring it to life across the organization. This is not a traditional graphic design role. You will partner with Marketing and the Creative Director to translate the new identity into a scalable design system that shapes how the brand appears across presentations, thought leadership, reports, social media, events, digital communications, internal communications, and client-facing materials. The focus is not simply creating deliverables, but building the templates, standards, assets, and systems that enable consistent, sustainable brand application across every touchpoint.

What You'll Do

• Lead Brand Implementation: Translate and implement the new visual identity across key internal and external channels, assessing existing materials, evolving standards, and ensuring consistent application of the brand.
• Build Brand Systems & Templates: Create scalable templates, reusable design components, and visual standards that support consistency across presentations, reports, digital content, social media, events, and communications.
• Design & Execute: Produce high-quality design work across print, digital, presentation, social, and event materials while balancing strategic thinking with hands‑on execution.
• Develop Visual Assets: Build and manage the brand's visual asset library, define imagery and graphic standards, and create supporting motion graphics and multimedia assets.
• Create Long-Term Sustainability: Establish the documentation, governance, asset libraries, and processes needed to ensure the brand can be effectively maintained and extended over time.

What We're Looking For

Required

• 7+ years of experience in brand, visual, or graphic design.
• Strong portfolio demonstrating brand implementation across multiple touchpoints.
• Expertise in typography, layout, composition, and information design.
• Experience developing design systems, templates, standards, and reusable frameworks.
• Advanced proficiency in Adobe Creative Cloud (InDesign, Illustrator, Photoshop).
• Advanced PowerPoint design and template-building experience.
• Advanced knowledge of Figma.
• Ability to balance strategy, creativity, and production execution.
• Strong organization, project management, and attention to detail.
• Submission of a portfolio demonstrating design expertise and versatility across channels and formats.

Preferred

• Experience supporting a rebrand or visual identity rollout.
• Experience in consulting, professional services, B2B, technology, executive education, or corporate communications.
• Motion graphics experience.
• Experience managing digital asset libraries.
• Experience working with executive audiences.
• Experience building systems for both designers and non-designers.

Ideal Candidate

You are a systems thinker who enjoys building solutions that scale, combining strategic thinking with hands‑on design execution. You are comfortable navigating ambiguity, influencing stakeholders through strong creative judgment, and creating work that is both visually compelling and highly practical.

What Success Looks Like

• Priority brand applications have been transitioned to the new identity.
• Existing templates have been intentionally retained, adapted, rebuilt, or retired.
• Presentation, document, social, and communication materials operate from consistent design systems.
• A robust library of templates, assets, imagery, and components is in place.
• The brand is expressed consistently across internal and external touchpoints.
• Teams have the guidance and tools needed to maintain the identity going forward.
• A roadmap exists for future implementation and evolution.

Gap International is an equal opportunity employer and values diversity. All employment is decided on the basis of qualifications, merit and business need, and all qualified candidates will receive consideration.