Freelance Digital Specialist | Meta Focus

The Engine Is Red; California (MO); Remote; USD 41,328 - 68,880; Part time

Job summary

A freelance digital marketing agency in California seeks a Freelance Digital Specialist focused on paid social campaigns. This role emphasizes execution and optimization across Meta platforms, including campaign management and performance analysis. The ideal candidate is detail-oriented with strong experience in Meta Ads Manager and able to handle multiple accounts. This position offers flexible hours and is expected to last approximately 2-4 months with potential for extension, all within a remote setting.

Qualifications

• Strong hands-on experience with Meta Ads Manager is required.
• Comfortable managing multiple campaigns and accounts at once.
• Ability to read performance data and make practical adjustments.

Responsibilities

• Build and launch paid social campaigns primarily on Meta.
• Manage budgets, pacing, and audience targeting.
• Perform ongoing optimization and campaign troubleshooting.

Skills

Meta Ads Manager

Campaign management

Performance data analysis

Attention to detail

Tools

Instacart Ads

Programmatic DSPs (StackAdapt preferred)

Job description

Freelance Digital Specialist | Meta Focus

Location

California, Minneapolis, Texas

Job Tags

Full-time, Hybrid, Freelance, Part-time, Remote

Freelance Role: Paid Social / Digital Media Specialist (Meta Focus)

Contract | Part-Time to Full-Time (Flexible) | Immediate Start

We’re looking for a freelance Paid Social / Digital Media Specialist to support our team over the next few months while one of our team members is on maternity leave. With the possibility of a long term relationship to follow.

This role is primarily focused on execution and optimization across paid social campaigns, with a strong emphasis on Meta (Facebook/Instagram).

This could be:

• One person up to ~40 hrs/week
• Or multiple freelancers supporting across accounts

What You’ll Be Doing

You’ll be stepping into an existing set of active client accounts and helping maintain and optimize ongoing campaigns.

This includes:

• Building and launching paid social campaigns (primarily Meta)
• Managing budgets, pacing, and audience targeting
• Ongoing optimization and performance tuning
• QA and campaign troubleshooting
• Supporting regular reporting and performance analysis
• Light strategic input where helpful, but not required

You’ll be working across ~10 active client accounts, with varying levels of complexity. Most campaign strategies are already established — the focus is on clean execution and performance management.

Platforms & Experience

Required

• Strong hands-on experience with Meta Ads Manager
• Comfortable managing multiple campaigns and accounts at once
• Experience with campaign builds, optimization, and QA
• Ability to read performance data and make practical adjustments

Nice to Have

• Experience with Instacart Ads
• Familiarity with programmatic DSPs (StackAdapt preferred)

What We’re Looking For

• Detail-oriented and reliable — you catch things before they break
• Comfortable working within existing systems and workflows
• Able to manage multiple accounts without things slipping
• Clear communicator, especially in async environments
• Low ego, high ownership — someone who just gets the work done well

This is not a “big ideas” role — it’s a high-quality execution role that keeps campaigns running smoothly and performing well.

Timing & Logistics

• Start: ASAP
• Duration: ~2–4 months (with potential extension)
• Hours: Flexible (part-time to full-time depending on fit)
• Remote