Freelance Digital Marketing – Auto Parts SEO

Twine; United States; Remote; USD 55,000 - 83,000; Full time

Job summary

Twine, a leading freelance marketplace, is seeking an SEO specialist to lead initiatives across four auto parts shop websites. This fully remote role focuses on audits, opportunity discovery, and actionable optimizations for organic visibility.

The engagement runs up to six months, with deliverables including audits, keyword mapping, on-page and technical improvements, local SEO, and detailed reporting to stakeholders.

Qualifications

• Proven experience managing SEO for multiple websites, ideally in automotive or retail.
• Strong knowledge of technical, on-page, and local SEO.
• Proficiency with SEMrush, Ahrefs, GSC, and GA.
• Ability to analyze data and translate findings into strategy.
• Excellent written communication and documentation.
• Experience working remotely and managing projects independently.
• Availability for a 6-month contract engagement.

Responsibilities

• Conduct in-depth SEO audits for each shop website.
• Develop and map customized keyword targets for each shop.
• Implement or document on-page optimizations including meta tags and internal linking.
• Address technical issues like site speed, mobile usability, and crawlability.
• Optimize Google Business Profiles and local citations where relevant.
• Provide clear documentation of recommendations and changes.
• Track KPIs such as organic traffic and rankings.
• Present progress updates and actionable insights to stakeholders.

Skills

SEO strategy

Technical SEO

Local SEO

Data analysis

Remote project management

Documentation

Tools

SEMrush

Ahrefs

Google Search Console

Google Analytics

Job description

This role involves leading SEO initiatives for four distinct auto parts shop websites, each requiring a tailored strategy to maximize organic search visibility and drive qualified traffic. The specialist will be responsible for conducting comprehensive audits, identifying high-impact opportunities, and implementing or documenting actionable optimizations. The engagement is fully remote and spans up to six months, focusing on measurable improvements in search rankings and discoverability for auto-parts-related queries.

Deliverables

• Conduct in-depth SEO audits for each shop website, covering technical, on-page, and local SEO factors
• Develop and execute customized keyword research and mapping for each shop
• Implement or document on-page optimizations, including meta tags, content structure, and internal linking
• Address technical SEO issues such as site speed, mobile usability, and crawlability
• Optimize Google Business Profiles and local citations where relevant
• Provide clear documentation of all recommendations and changes
• Track and report on KPIs such as organic traffic, keyword rankings, and conversion metrics
• Present regular progress updates and actionable insights to stakeholders

Requirements

• Proven experience managing SEO for multiple websites, ideally in the automotive or retail sector
• Strong knowledge of technical SEO, on-page optimization, and local SEO best practices
• Proficiency with SEO tools such as SEMrush, Ahrefs, Google Search Console, and Google Analytics
• Ability to analyze data, identify trends, and translate findings into actionable strategies
• Excellent written communication and documentation skills
• Experience working remotely and managing projects independently
• Availability for a 6-month contract engagement

About Twine

Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine enables companies to scale their teams globally.

Our Mission

Twine's mission is to empower creators and businesses to thrive in an AI-driven, freelance-first world.