Freelance Creative Content Writer for Digital Marketing

Rainbow-Companie; Minnetonka (MN); On-site; USD 48,000 - 69,000; Full time

Job summary

Rainbow Companies is seeking a Freelance Creative Content Writer to partner with our marketing team in developing clear, engaging content across our digital channels.

The role spans websites, blogs, social media, email marketing, and other digital communications. The ideal candidate is a strong writer and storyteller who can adapt messaging across channels while maintaining our brand voice, tone, and standards.

Qualifications

• Exceptional copywriting, editing, and storytelling skills.
• Experience writing content for websites, digital marketing, and other online platforms.
• Ability to understand audience needs and create content from the reader's perspective.
• Strong communication and collaboration skills.
• Ability to translate complex or technical information into approachable and engaging content.
• Proven ability to manage multiple priorities and meet deadlines in a freelance or contract environment.
• High attention to detail, organization, and commitment to quality.

Responsibilities

• Develop and refine website content, including headlines, page copy, calls to action, and supporting messaging for new and existing websites.
• Create blog articles, educational resources, and long-form content that transforms subject matter expertise into engaging and valuable information for audiences.
• Write compelling social media content that supports brand awareness, marketing initiatives, and educational campaigns.
• Develop email marketing campaigns, newsletters, customer communications, and promotional messaging.
• Collaborate closely with designers, marketers, subject matter experts, and other stakeholders to bring ideas from concept through execution.
• Simplify complex or technical information into clear, audience-focused content.
• Ensure messaging remains consistent with established brand voice, tone, and communication standards.
• Contribute ideas that support content strategy, audience engagement, and digital marketing objectives.
• Manage multiple projects and deadlines while maintaining quality and attention to detail.

Skills

Copywriting

Editing

Storytelling

Content writing

Job description

Rainbow Companies is seeking a Freelance Creative Content Writer to partner with our marketing team in developing clear, engaging content across our digital channels.

The role spans websites, blogs, social media, email marketing, and other digital communications. The ideal candidate is a strong writer and storyteller who can adapt messaging across channels while maintaining our brand voice, tone, and standards.