Freelance Copywriter - Brand Voice & Campaigns (NYC)

paireyewear; New York (NY); Hybrid; USD 36,000 - 44,000; Part time

Benefits offered by this job

Lunch in the office on Tuesdays

Bagel Wednesdays

Job summary

Pair Eyewear is seeking a freelance copywriter to join our Creative team in New York. You will collaborate with the Copy Lead to craft and polish copy for campaigns, product launches, emails, SMS, social, and site content.

This 20-hour/week role emphasizes brand voice across channels, quick turnaround, and high-volume projects. Some in-office NYC days are available, with a flexible hybrid setup.

Qualifications

• 2-5+ years of copywriting experience (in-house brand and/or agency).
• Experience writing brand, promotional, and performance copy, especially for email, SMS, and paid and organic social.
• Ability to pick up a brand voice quickly and make it sing.
• Eye for clarity, accuracy, and detail.
• Comfort working fast in a high-volume, collaborative environment.
• Availability for up to 20 hours/week, optional in-office days in NYC.
• Portfolio showing range across channels.

Responsibilities

• Partner with the Copy Lead on campaigns, weekly product launches, and brand initiatives.
• Handle daily final proofreading and editing.
• Dream up headlines, subject lines, CTAs, and messaging variations for testing.
• Chase the perfect alliteration and the holy-grail synonym.
• Write and edit copy across email, SMS, push, paid and organic social, site, and retail.
• Jump into ad hoc projects like CRM-led sale campaigns, landing pages, wholesale requests, and packaging copy.
• Write in Pair's joyful brand voice and adapt it for each channel and audience.
• Use AI tools to draft and iterate faster, while keeping copy on-brand and accurate.
• Keep things moving across a high volume of requests at once.

Skills

Copywriting

Editing

Storytelling

Multichannel writing

AI tools

Attention to detail

Job description

Pair Eyewear is seeking a freelance copywriter to join our Creative team in New York. You will collaborate with the Copy Lead to craft and polish copy for campaigns, product launches, emails, SMS, social, and site content.

This 20-hour/week role emphasizes brand voice across channels, quick turnaround, and high-volume projects. Some in-office NYC days are available, with a flexible hybrid setup.