Fractional Marketing Manager

Forward Outdoor, LLC; Milwaukee (WI); Remote; USD 10,000 - 12,000; Part time

Job summary

Forward Outdoor, LLC is seeking a Fractional Marketing Manager to lead marketing during our active season. This remote, part-time contractor role runs March–September with a ~1,000 USD monthly retainer. You’ll plan seasonal strategy, manage content and emails, and coordinate with the web/dev team.

Responsibilities include setting up light paid campaigns, newsletters, and basic Canva graphics, with scope reduced in the off-season. Located in Milwaukee, WI; work independently.

Qualifications

• Ownership of marketing strategy and execution at small-business scale.
• Experience with content, email marketing, and paid ads.
• Located in Milwaukee, WI and values alignment with sustainability, accessibility, outdoors.

Responsibilities

• Lead overall marketing strategy and seasonal planning.
• Own and manage a simple content calendar.
• Create or coordinate: weekly email newsletter (Mailchimp), occasional blog content.
• Set up, manage, and optimize light paid campaigns (Google/Meta).
• Set up and manage customer retention and follow up engagement emails.
• Support basic A/B testing and performance tracking.
• Enter events into local event calendars.
• Basic graphic design using provided Canva account.
• Coordinate with our web developer and graphic designer as needed.

Skills

Marketing strategy

Content marketing

Email marketing

Paid ads

Organization

Independent work

Milwaukee resident

Tools

Mailchimp

Google Ads

Meta Ads

Canva

Job description

Fractional Marketing Manager (Remote | Seasonal)

Forward Outdoor is a family-owned outdoor experience company on a mission to make it easier for everyone to get outside. Our brand, voice, and positioning are established, and our website is currently being updated to reflect the new season. In addition to our established river kayaking trips and outdoor wellness experiences we have an exciting new, high-profile location at Discovery World in downtown Milwaukee that includes partnerships with Lakeshore State Park and Summerfest. We’re looking for a Fractional Marketing Manager to lead and execute our marketing efforts during our active season.

This is a remote, part-time contractor role (March–September) averaging ~3-5 hours per week with a monthly retainer of ~$1,000 . Hours and scope will scale down in the off-season.

What you’ll do

• L ead overall marketing strategy and seasonal planning
• Own and manage a simple content calendar
• Create or coordinate:
• 1 weekly email newsletter (Mailchimp)
• Occasional blog content
• Set up, manage, and optimize light paid campaigns (Google / Meta)
• Set up and manage customer retention and follow up engagement emails
• Support basic A/B testing and performance tracking
• Enter events into local event calendars
• Basic graphic design using provided Canva account
• Coordinate with our web developer and graphic designer as needed

What we’re looking for

• Someone comfortable owning marketing strategy and execution at a small-business scale
• Experience with content, email marketing, and paid ads (you don’t need to be a specialist in everything)
• Organized, proactive, and able to work independently
• Located in Milwaukee, WI
• Values-aligned: we care deeply about sustainability, accessibility, and diversity in the outdoors

One of the owners has a marketing background but is also leading trips and running day-to-day operations. We’re looking for someone who can take the reins , bring ideas, and keep marketing moving without a lot of hand-holding.

• Contractor role
• ~$1,000/month retainer (March–September)
• Reduced scope October–February