FP&A & Strategic Expansion Manager

Etaily; United States; On-site; USD 90,000 - 130,000; Full time

Job summary

Etaily is seeking an FP&A & Strategic Expansion Manager in the United States to own core financial modeling, expansion feasibility, and cross-functional performance tracking with commercial, marketing, and operations teams. You will build dynamic models, evaluate new market opportunities, translate operational data into insights, and deliver financial narratives to support profitability targets.

Reporting to the Head of Growth & Expansion, you will manage rolling forecasts, analyze unit

Qualifications

• Bachelor’s degree in Finance, Accounting, Economics or quantitative field.
• 3–6 years of FP&A/strategic finance or related roles in fast-growth multi-market environments.
• Proven ability to build dynamic financial models from scratch and perform scenario analysis.

Responsibilities

• Build, stress-test 3-statement/DCF models for new market entries and partnerships.
• Lead rolling forecasts and AOP budget processes across Revenue and Profit (PC1/PC2/PC3).
• Analyze unit economics, identify margin drivers and optimization opportunities.
• Collaborate with Commercial, Marketing, Operations, and Regional leads for inputs and alignment.
• Prepare monthly variance analyses and cohort performance reviews.
• Extract and analyze data with SQL/BI tools to create executive dashboards.
• Conduct feasibility, risk assessments, and post-implementation reviews.

Skills

Advanced Excel/Google Sheets

SQL

Power BI

Tableau

Looker

ERP reporting systems

Analytical mindset

Education

Bachelor’s degree in Finance, Accounting, Economics

Tools

SQL

Power BI

Tableau

Looker

Job description

Role Purpose

The FP&A & Strategic Expansion Manager owns the core financial modeling, expansion feasibility analysis, and cross-functional performance tracking across the Group. As a key individual contributor, this role acts as the central financial engine—building dynamic financial models, evaluating new market opportunities and revenue streams, and translating complex operational data into actionable insights to ensure growth ambitions remain strictly aligned with corporate profitability targets.

Reporting directly to the Head of Growth & Expansion / CEO, this role anchors the financial modeling workload, runs the rolling forecast process, analyzes unit economics (PC1/PC2/PC3), and delivers concise financial narratives to support executive decision-making.

Principal Duties & Responsibilities

• Build, update, and stress-test comprehensive financial and commercial models (3-statement, DCF, ROI, payback periods) to evaluate new market entries, brand partnerships, dynamic pricing models, and expansion initiatives.
• Execute the practical modeling behind the annual operating plan (AOP) and monthly rolling forecasts, converting strategic expansion goals into operational financial targets across Revenue and Profit Contribution levels (PC1, PC2, PC3).
• Deep-dive into profit contribution profiles across existing and new expansion channels. Identify margin leakages, cost drivers, and inefficient promo spend, proposing revenue mix and pricing optimizations.
• Work directly with Commercial, Marketing, Operations, and Regional leads to gather inputs, validate operational assumptions, and align financial models with on-ground execution.
• Prepare timely monthly management reporting packages, conducting thorough budget-vs.-actual (BvA) variance analysis, expansion milestone tracking, and cohort performance evaluations.
• Leverage SQL, BI tools, and financial databases to clean, extract, and analyze complex commercial datasets, converting raw numbers into clear, narrative dashboards for executive review.
• Perform feasibility evaluations, risk assessments, and post-implementation financial reviews for high-impact growth projects and corporate partnerships.

Key Qualifications

• Bachelor’s degree in Finance, Accounting, Economics, or a quantitative field.
• 3-6 years of hands-on experience in FP&A, Strategic Finance, Corporate Development, or Commercial Analysis—preferably within e-commerce, tech, or high-growth multi-market startup environments.
• Demonstrated expertise in building dynamic, complex financial models from scratch, including unit economics, expansion business cases, and scenario/sensitivity analysis.
• Advanced Excel / Google Sheets skills are mandatory. Practical experience with SQL, BI software (Power BI, Tableau, Looker), and ERP reporting systems is highly preferred.
• Strong analytical mindset with the ability to translate dense financial output into clear, structured summaries for senior leadership and cross-functional teams.
• Independent worker who thrives as an individual contributor, bringing structure, analytical rigor, and accuracy to fast-paced, ambiguous environments.