Founding Product Marketer

recruitics; United States; Remote; USD 140,000 - 190,000; Full time

Benefits offered by this job

Remote work

Competitive salary

Parental leave

Summer Fridays

401(k)

Job summary

Recruitics is seeking a Founding Product Marketer to define how we communicate our platform vision and category leadership. You will shape market narrative, differentiate our product, and establish an AI-native go-to-market operating model from the ground up.

You will report to the SVP of Marketing and partner with executive leadership to build the product marketing function as the company grows, acting as a builder rather than a coordinator.

Qualifications

• 5+ years in Product Marketing, GTM Strategy, or Strategic Marketing within B2B SaaS, HR tech, martech, or related enterprise tech sectors
• Experience leading or supporting a meaningful company or category repositioning effort
• Strong executive communication, storytelling, and competitive positioning skills
• Comfort operating in ambiguity and building structure where it does not yet exist

Responsibilities

• Define and lead Recruitics’ market positioning as an AI-native recruitment infrastructure and platform technology
• Build and manage the foundational messaging, narrative architecture, and competitive positioning for the company and product portfolio
• Lead go-to-market initiatives bringing together cross-functional teams and delivering collateral creation, sales enablement, and overall project management for launches
• Establish scalable AI-powered workflows for competitive intelligence, market monitoring, messaging iteration, win/loss analysis, and customer insight
• Help build the product marketing function, operating model, and cross-functional processes from the ground up

Skills

Product Marketing

GTM Strategy

Strategic Marketing

Executive communication

Storytelling

Job description

Founding Product Marketer

ABOUT US

Recruitics is the talent acquisition platform for organizations where hiring never stops. The platform unifies predictive labor market intelligence, programmatic reach across every channel candidates trust, and AI-ready job application workflows to optimize every stage of the pre-apply journey, from market signal to qualified hire. More than 400 enterprise organizations across healthcare, logistics, retail, and beyond trust Recruitics to reach and convert talent across 100+ countries. For more information, visit recruitics.com.

OVERVIEW

We are looking for a Founding Product Marketer to help define how the market understands who we are — and where we’re going. As our first dedicated Product Marketing hire, you will define the foundation for how Recruitics communicates its platform vision, competes in the market, and scales its go-to-market strategy.

This is not a traditional PMM role focused on launch calendars and collateral production. This is a foundational strategic role responsible for shaping our market narrative, category positioning, competitive differentiation, and AI-native go-to-market operating model from the ground up.

Reporting to the SVP of Marketing, you will work directly with executive leadership and help build the product marketing function alongside the next phase of the company’s evolution. This role is ideal for someone who operates like a builder, not a coordinator.

You should understand how to:

• Shift market perception and measure its impact
• Build differentiated category narratives
• Create strategic alignment across Product, Revenue, Marketing, and Customer Success
• Use AI to continuously evolve messaging, competitive intelligence, and market insight

RESPONSIBILITIES

• Define and lead Recruitics’ market positioning as an AI-native recruitment infrastructure and platform technology
• Build and manage the foundational messaging, narrative architecture, and competitive positioning for the company and product portfolio
• Lead go-to-market initiatives bringing together cross-functional teams and delivering collateral creation, sales enablement, and overall project management for launches
• Establish scalable AI-powered workflows for competitive intelligence, market monitoring, messaging iteration, win/loss analysis, and customer insight
• Help build the product marketing function, operating model, and cross-functional processes from the ground up

REQUIREMENTS

• 5+ years in Product Marketing, GTM Strategy, or Strategic Marketing within B2B SaaS, HR tech, martech, or related enterprise technology sectors
• Experience leading or supporting a meaningful company or category repositioning effort
• Strong executive communication, storytelling, and competitive positioning skills
• Comfort operating in ambiguity and building structure where it does not yet exist

We are specifically looking for someone who already operates in an AI-native way — not someone who is simply “AI curious.” You should be able to clearly explain your AI stack, workflows, and how AI changes the way you operate as a marketer.

WHY JOIN US?

At Recruitics, you’ll have the opportunity to take full ownership of design within a cutting-edge team focused on leveraging AI and data to transform the recruitment marketing landscape. You’ll be joining a creative and collaborative environment where your work will directly impact our clients’ success and you will have opportunities for career growth, professional development, and continuous learning.

WHAT WE OFFER

• Competitive salaries with growth incentives
• Comprehensive health, dental, and vision insurance
• #AnywhereAugust - We support remote work experiences to expand perspectives and personal growth
• 15 Vacation Days, 5 Flex Days, 5 Sick Days, and remote work options year-round
• Fully paid parental leave for both parents
• Summer Fridays from Memorial Day to Labor Day
• Winter Recess between Christmas and New Years
• Commuter and Parking Benefits through Wage Works
• Eligible to contribute to your 401(K) Retirement Plan after six (6) months of employment.
• Employee Assistance Programs to support your day to day

LOCATION

Remote out of the United States

COMPENSATION

• Comp Range: $140K - $190K + 15% Yearly Bonus

EQUAL OPPORTUNITY AND ACCESSIBLE WORKPLACE

Recruitics is an equal-opportunity employer. We value a culture of inclusion and diversity within our workforce and are committed to maintaining a workplace free from prohibited employment conduct, including discrimination or harassment based on race, color, national origin, sex, age, religion, disability, genetic information, sexual orientation, gender identity or expression, marital status, domestic partner status, civil partnership, status as a covered veteran, status in the Uniformed Services of the United States, citizenship and any other characteristic protected by State and Federal law.

We are committed to creating an inclusive and accessible process for all individuals. If you require any accommodations during the application or interview process due to a disability, please let us know. We will work with you to ensure your needs are met in a timely and respectful manner.

Applicants must be at least 18 years old to apply.

At Recruitics, protecting our talent community—candidates, clients, and partners—is always a top priority. As you navigate your application journey, please keep these tips in mind to stay safe:

• We’ll never ask you to pay for anything—that includes applications, interviews, background checks, or equipment.
• We only communicate via official email addresses ending in @recruitics.com—never from Gmail or suspicious lookalikes.
• We do not request personal financial information such as bank details, credit card numbers, or wire transfers.
• If something feels off or doesn’t seem right, pause and contact us directly at [e-mail].

We’re thrilled you’re interested in working with us. Just make sure it’s really us you’re talking to. Stay sharp and stay safe.