Founding Marketing Lead

Joinoutsmart; Northern, Los Angeles (KY, CA); Hybrid; USD 130,000 - 235,000; Full time

Benefits offered by this job

Competitive salary

Equity and benefits

Healthcare for you and dependents

Parental leave

15 PTO days and holidays

Remote work days

Lunch provided

Talented team

Job summary

Outsmart is seeking an experienced marketing leader to drive scalable growth for a fast-growing consumer tech startup. You will own PR, creator strategies, and YouTube presence, while shaping how students, parents, educators, and institutions understand Outsmart.

We value curiosity, hands-on execution, and the ability to navigate ambiguity as we build a mission-driven team. Competitive salary, equity, and comprehensive benefits are offered, with remote work days available.

Qualifications

• 8+ years of experience in marketing in consumer technology.
• Built and scaled organic or viral growth for a fast growth consumer product.

Responsibilities

• Identify repeatable growth opportunities across channels and test quickly.
• Own PR, creator strategies, and YouTube growth initiatives.
• Move between strategy and execution while staying hands-on.

Skills

Marketing leadership

Organic growth

Gen Z insights

Data-driven

Ambiguity tolerance

Job description

Outsmart is a mission-driven, early-stage startup reimagining higher education for the age of AI by creating an entirely new collegiate experience that expands access and opportunity. Backed by $38M from top venture firms including Khosla Ventures, Forerunner, DST Global Partners, and Lightspeed, the company is led by former Duolingo executives and a founding team that also includes Emmy Award winners. With a strong culture centered around high-impact, detail-oriented team members, Outsmart is already seeing significant traction, generating 1-5 million weekly organic views on social media.

What You’ll Be Doing

• Your biggest job is simple: help us find repeatable ways to grow Outsmart. You’ll look across channels, identify opportunities, form hypotheses, and test them quickly and scrappily. That will include owning PR and finding ways to earn free and scalable attention, developing and running creator strategies, building our YouTube presence, and whatever else you discover.

• We don’t expect you to be an expert in every marketing discipline. We do expect you to be curious enough to figure things out, resourceful enough to start without a playbook, and hands-on enough to execute.

What You’ll Own

• Growth: DAU will be your north star metric.

• Reputation: in our industry trust and credibility matter greatly, and you’ll help shape how students, parents, educators, and institutions understand and perceive Outsmart.

Who You Are

• 8+ years of experience in marketing in consumer technology.

• Built and scaled organic or viral growth for a fast growth consumer product.

What Helps You Succeed

• Strong instincts for Gen Z.

• Strong analytical instincts, you care about ideas, but even more about their impact.

• The ability to move comfortably between strategy and execution including dealing with ambiguity.

• Curiosity and intellectual drive.

Salary Range: $130K-$235K

Perks

• Competitive salary, equity, and benefits

• Healthcare for you and your dependents (medical, dental, and vision)

• Parental leave for any full-time employee (birthing, non-birthing, and adoptive parents)

• 15 PTO days per year, a winter break, and 12+ paid company holidays per year

• Remote work days

• Lunch provided in-office daily

• Working with super talented people who want to make a difference in the world

Outsmart is committed to building an equitable and inclusive workplace and is proud to be an equal opportunity employer. We consider all qualified applicants for employment regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, veteran status, or any other characteristic protected by applicable law.