Founding Marketer

Sela; San Francisco (CA); Hybrid; USD 150,000 - 200,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

401(k) match

Unlimited PTO

Snacks and team meals

Hybrid in-office SF schedule

Equity

Job summary

Sela, the market-leading AI voice agent for mortgage lenders, seeks a senior B2B marketing lead in San Francisco to define brand, content, and demand strategy. You will own our website, social media, customer stories, and campaigns, and drive inbound opportunities.

As the first marketing hire, you will shape strategy, run events and webinars, and own major conferences and media relationships to accelerate growth in a fast-moving, private company environment.

Qualifications

• 4+ years of experience in B2B marketing, with a track record of owning brand, content, or demand generation initiatives end-to-end.
• Exceptional writing and communication skills, with strong taste for what makes great content and a great brand.
• Builder mentality - you're comfortable starting from scratch and figuring out what needs to exist.
• Ability to both set strategy and execute, whether that's writing copy, launching a campaign, or running an event.
• High agency and the ability to move quickly without an established playbook.

Responsibilities

• Build Sela into a recognizable brand in our industry.
• Own our website, social media, customer stories, and other content.
• Create campaigns that generate qualified inbound for the sales team.
• Run webinars with customers, partners, and industry leaders.
• Own our presence at key conferences - from sponsorships and booths to dinners and side events.
• Organize customer and industry events that build relationships and brand awareness.
• Own company announcements, press releases, and relevant media relationships.
• Experiment with new channels and creative ways to get Sela in front of the right people.

Skills

Brand management

Content creation

Demand generation

Copywriting

Strategic thinking

Event marketing

B2B marketing

Job description

About Sela

Sela is the market-leading AI voice agent for mortgage lenders. Founded in 2024, we've grown like crazy (~$0->13M in 20 months), and currently count 5 of the 10 largest independent mortgage banks in the U.S. as enterprise customers. If we're successful, the cost of owning a home in the US will become ~1% cheaper. We've raised $21M across our Seed and Series A from top investors.

About Sela

Sela is the market-leading AI voice agent for mortgage lenders. Founded in 2024, we've grown like crazy (~$0->13M in 20 months), and currently count 5 of the 10 largest independent mortgage banks in the U.S. as enterprise customers. If we're successful, the cost of owning a home in the US will become ~1% cheaper. We've raised $21M across our Seed and Series A from top investors.

Why this is a huge opportunity

Around 1% of the U.S. labor force works in phone sales, representing roughly $100B of annual salary, and the industry is poised at the brink of complete disruption. We are at the cutting edge of this economic transformation, one of the first companies creating real, durable economic value through applied AI. Buying a house is the largest financial decision most people make in their lives, and homeownership is tied to many other purchases, including life insurance, homeowners insurance, alarm systems, home renovations, solar panels, and more. By owning the mortgage vertical, we will own the relationship with the consumer, allowing us to serve as the essential AI infrastructure for high consideration consumer sales.

Why Join

• Crazy growth: The market pull is exhilarating - we've grown 10x in the past 12 months and more than 100x since our seed round, all without a dedicated sales or marketing team. Building something that people want so badly is the best feeling you can have in a startup.
• Team and Culture: We are a high-agency team where the bar is high and everyone makes the people around them better. Collaboration and intensity are core team values: people truly care about their work and their coworkers. At the same time, we don't take ourselves too seriously.
• Challenging problems: Outperforming human sales teams on half a million daily calls is not easy. Low-latency, real-time infra. 99.9% uptime. Enterprise-grade privacy and security. Advanced simulation and evaluation systems. Flexible A/B testing. AI scheduler and dialer. We own the whole stack and we do not compromise on quality.
• Well-funded: We've raised $21M+ in total funding, most recently a $15M Series A in June 2026.

What Will You Do

• Build Sela into a recognizable brand in our industry.
• Own our website, social media, customer stories, and other content.
• Create campaigns that generate qualified inbound for the sales team.
• Run webinars with customers, partners, and industry leaders.
• Own our presence at key conferences - from sponsorships and booths to dinners and side events.
• Organize customer and industry events that build relationships and brand awareness.
• Own company announcements, press releases, and relevant media relationships.
• Experiment with new channels and creative ways to get Sela in front of the right people.

What Will You Own

• The Sela brand and how we show up in the market.
• Our website, social media, content, and customer stories.
• Conferences, webinars, customer events, and other industry gatherings.
• Turning brand awareness and marketing campaigns into qualified inbound.
• As our first marketing hire, helping define our marketing strategy and eventually the team we build.

What Are We Looking For

Must haves:

• 4+ years of experience in B2B marketing, with a track record of owning brand, content, or demand generation initiatives end-to-end.
• Exceptional writing and communication skills, with strong taste for what makes great content and a great brand.
• A builder mentality - you're comfortable starting from scratch and figuring out what needs to exist.
• Ability to both set strategy and execute, whether that's writing copy, launching a campaign, or running an event.
• High agency and the ability to move quickly without an established playbook.

Nice to haves:

• Experience at a fast-growing B2B startup.
• Experience as an early or first marketing hire.
• Experience marketing to enterprise customers or a specific industry.
• Experience owning conferences, events, or field marketing.

Benefits

• $150k - $200k + equity
• Top-of-market medical, dental, and vision coverage for you and your dependents
• 401(k) with a top-of-market employer match
• Unlimited PTO
• Snacks, weekly team lunches, and dinner on Sela
• Hybrid in-office schedule: four days a week together in SF, with a flexible remote day on Wednesdays