Founding Creative Director

Siena AI; New York (NY); Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Equity or stock grants

Learning budget

AI fluency program

Job summary

Siena AI is seeking a highly autonomous creative leader who treats every launch as a crafted brand moment. You will drive narrative, design strategy, and output across landing pages, videos, decks, and social assets, setting a high bar for the team and the product.

This role blends creative direction with hands-on execution from day one. You'll build and guide an internal agency mindset, own the design system, and push AI-enabled workflows to ship high‑impact experiences for consumer brands.

Qualifications

• Own narrative and positioning for launches with strong point of view.
• Demonstrated track record in owning creative direction (agency or in-house).
• Able to ship landing pages and related assets with minimal external input.

Responsibilities

• Own narrative and positioning across every launch. Design as strategy, not decoration
• Own every artifact that goes to market: landing pages, launch video, decks, social
• Own the design system, from v3 onward
• Set the bar, full stop. If it ships under the Siena name, you made it or you signed off on it

Skills

Creative direction

Brand storytelling

Opinionated design sense

AI fluency

Adaptability

Tools

Figma

Webflow

Video editing

Job description

Meet Siena

Siena is the Agent of Record for CX, built for consumer brands like Spanx, FIGS, Brooklinen, and Grüns.

It runs as a connected multi‑agent stack on top of a shared intelligence layer: agents that sell, support, listen, handle social and voice across the entire customer journey, turning every conversation into signal you can act on.

The team

We are a small, fully distributed, global team. We have built leverage into how we work, which is what lets a team this size move at the speed we do.

We hire athletes. Everyone here owns real outcomes, defaults to writing over meetings, communicates with directness, and acts the moment they see something worth acting on. Low ego, high standards, fast clock.

If you want to set the bar rather than follow one, keep reading.

The Role

Siena is about to launch several products in quick succession, and we're not looking for someone to execute a brief well. We're looking for the person whose taste the rest of the company gets measured against: someone who can't look at a landing page without having an opinion, who'd rather kill a launch than ship something mediocre, and who has owned creative direction before, not just contributed to it.

This is a craft title, not a headcount title. You'll ship personally for the first year and set the bar for everyone who comes after, building toward a small internal agency (two to three people across design, motion, and content) that can brief, position, and launch without outside help.

What You'll Do

• Own narrative and positioning across every launch. Design as strategy, not decoration
• Own every artifact that goes to market: landing pages, launch video, decks, social
• Own the design system, from v3 onward
• Set the bar, full stop. If it ships under the Siena name, you made it or you signed off on it

Who You Are

The Bar

• Taste, above everything, with specific, defended opinions about what's good and why
• A track record of owning creative direction, not just contributing to it. Agency or in‑house, brand refresh or full launch, you've been the person whose call was final, not the one waiting on notes
• AI as a working tool, not a threat to your taste. You've already built something with AI (an app, a prototype, a mockup) and want to get technical enough to ship a landing page yourself within a year. Anti‑AI is disqualifying

Strong Signal

• Narrative thinking: you already have a point of view on how a brand like Siena should be positioned, not just how it should look
• Range that travels. Your background doesn't have to be SaaS. Fashion, art, consumer brand, editorial: what matters is whether your taste holds up somewhere new
• A pattern of shipping in chaos, not around it. Multiple launches in flight, feedback that moves in hours not weeks

Nice to Have

Bonus, not required.

• Experience building or scaling a small internal creative team
• Motion or video production skills alongside visual design
• Direct, founder‑facing creative leadership experience at another startup

Not a Fit If

• You need a creative director above you setting the vision, or a team to delegate to on day one
• Your best work happens on a slow, considered, one-project‑at‑a‑time pace
• Too much scrutiny too fast doesn't sound exciting, it sounds exhausting

Why Siena?

Real ownership. You will own problems, not tasks, with the autonomy to solve them your way and the trust to do it without a manager in your inbox.

Work that ships and matters. What you build reaches real consumer brands fast.

A category we are creating. The Agent of Record is new ground, with unsolved problems and cutting‑edge models, not a crowded field to compete in.

A team that respects your judgment. Globally distributed, async‑first, low bureaucracy. We hire adults and treat you like one.

• Great salary plus equity or stock grants. Own a piece of what you build.
• Learning budget. If you are growing, so are we.
• AI‑fluency by default. Few places will push your work with production AI further or faster.

Our values

The people who thrive here are curious, customer‑obsessed, and take ownership without being asked. They fix problems first and explain later. They're direct about feedback - both giving and receiving it - because they care more about getting things right than being polite.

They maintain high standards while moving at startup speed, and they build real relationships with teammates because they know that's how great work gets done. When things get tough, they adapt and keep pushing forward.

Our approach to AI

The people who thrive here treat AI like a natural extension of themselves. They've built their own ecosystem of agents - some for research, others for debugging, writing, analysis, or writing code. They know which AI works best for what problem.

Everyone gets premium accounts (ChatGPT, Claude, Perplexity Pro, Cursor, Lovable) plus a quarterly budget for new tools. But the magic happens in how we share knowledge. Demo days where someone shows off a clever workflows. Slack threads about which model handles a specific use case better. Learning from each other's AI workflows.

At Siena, we're not just looking for people who can do a job. We're looking for people who want to break boundaries, create the future, and reshape industries. If that's you, we look forward to your application.

How We Hire

We use AI‑assisted screening tools as part of our hiring process. All decisions are made by humans. You can request a human‑only review at [e-mail].

Siena provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity, or gender expression. We are committed to a diverse and inclusive workforce and welcome people from all backgrounds, experiences, perspectives, and abilities.