Founding Brand & Communications Lead

Meshy; San Francisco (CA); On-site; USD 120,000 - 250,000; Full time

Job summary

Meshy, a Silicon Valley AI/3D company, seeks a senior Brand Strategist to lead our positioning and long-term narrative for developers, creators, game studios, and enterprise buyers.

You will translate complex AI/3D capabilities into clear, credible stories and own messaging across launch cycles, founder talks, and customer stories. The role blends hands-on writing with cross-functional leadership in a fast-growing, early-stage environment.

Qualifications

• Eight to fifteen years of experience in brand strategy, brand marketing, corporate narrative, product marketing, or editorial/content strategy.
• Led repositioning, category creation, or brand rebuild at a tech company as the owner.
• A portfolio showing website narrative, brand manifesto, a major launch, or an integrated campaign.
• Ability to tell technical stories to developers, creators, enterprise buyers, press, and investors.
• Exceptional English writing and editing, with the candidate personally producing key materials.
• Demonstrated cross-functional influence with founders, Product, Design, Marketing, and Sales to align a single narrative.

Responsibilities

• Own company positioning, brand architecture, core messaging, and long-term narrative.
• Translate AI/3D technical capability into clear, credible stories.
• Maintain one consistent voice across website, product launches, funding announcements, founder talks, and sales collateral.
• Develop executive narratives for founders and leadership: keynotes, interviews, and industry agendas.

Skills

Brand strategy

Brand marketing

Corporate narrative

Product marketing

Editorial/content strategy

Job description

About Meshy

Meshy is building the generative AI layer for 3D. Developers, creators, game studios, and enterprise teams use Meshy to turn ideas into production-ready 3D assets in minutes instead of weeks. We’re a Silicon Valley company with a global team, growing fast, and now at the point where the category we’re creating needs a name, a story, and a voice.

Why This Role Exists

Today, Meshy is known as a very good AI 3D tool. That’s not enough. The next phase requires Meshy to be understood as a company with a defined category position, a long-term vision, and real cultural weight in AI and creative software.

You’ll be the person who answers these questions and then makes the whole company answer them the same way:

• What does Meshy stand for in AI, 3D, and creative tools?

• Why should developers, creators, game companies, and enterprise buyers care about Meshy now?

• What is the single story that connects our product, our founders, our customers, the press, and our industry partners?

This is a founding brand role. You will write, not just direct.

What You’ll Own

• Company positioning, brand architecture, core messaging, and the long‑term narrative.

• Translating hard technical capability in AI and 3D into stories that are clear, credible, and memorable.

• One consistent voice across the website, product launches, funding announcements, founder talks, employer brand, customer stories, and sales collateral.

• Executive narrative with the founders and leadership team: keynotes, interviews, points of view, and industry agenda‑setting.

• Major product launches and brand campaigns, from creative concept through to shipped content.

• A reusable messaging framework that Growth, Sales, BD, PR, and Product all actually use.

• Proof of industry impact through customer, creator, studio, and partner stories.

What We’re Looking For

• 8–15 years in brand strategy, brand marketing, corporate narrative, product marketing, or editorial/content strategy.

• You have led a repositioning, category creation, or brand rebuild at a technology company—as the owner of it, not a contributor to it.

• A portfolio we can read: website narrative, brand manifesto, a major launch, a founder keynote, or an integrated campaign.

• You can tell a technical story to developers, creators, enterprise buyers, press, and investors—and change the register for each.

• Exceptional English writing and editing. You personally write the things that matter most.

• Demonstrated cross‑functional influence: you’ve gotten founders, Product, Design, Marketing, and Sales to adopt one narrative and stay on it.

• Comfortable operating as a hands‑on individual contributor in an early‑stage environment.

Bonus Points

• Background in generative AI, creative tools, developer tools, gaming, 3D, design software, or high‑growth B2B SaaS.

• You’ve built a brand for a product whose category didn’t fully exist yet, rather than maintaining an established one.

• You hold both technical credibility and cultural resonance—developers trust you, and the work still has emotional pull.

• Experience taking a global or China‑founded technology company into the U.S. market.

• Founder brand, thought leadership, or executive communications experience.

This Role Is Probably Not for You If

• Your work is primarily PR and media relations without positioning work behind it.

• Your background is in content marketing, SEO, social media, or community management.

• You’re a visual creative director who owns design systems and art direction.

• You come from consumer or lifestyle brands and haven’t worked on technical products.

SALARY

The base salary range for this position is $120,000 – $250,000 per year. Actual compensation will be determined based on the candidate's qualifications, experience, and skills. This role may also be eligible for additional compensation and a comprehensive benefits package.