Ford Pro, Incomplete Vehicles Brand Manager

Lincoln Motor Company; Detroit (MI); Hybrid; USD 116,000 - 218,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

Paid parental leave

Vehicle discount program

Tuition assistance

Paid time off

Job summary

Lincoln Motor Company in Detroit is seeking a Brand Manager for F-650/F-750 and E-Series to own the brand, grow sales, share, revenue and profitability. You will lead pricing, market equations, and go-to-market plans with Finance, Sales, and Field Operations.

This leadership role requires data-driven thinking, strong cross-functional collaboration, and a track record in product marketing. You will develop dealer-ready materials, guide ordering tools, and champion customer insights across teams

Qualifications

• Bachelor's or higher degree in Business Administration or Marketing.
• 3+ years of brand management, product marketing, or related discipline.
• Strong analytical and critical-thinking skills to interpret market data.
• Self-starter with ability to work independently in a fast-paced environment.
• Experience collaborating with cross-functional teams (e.g., Communications, Sales, Finance).
• Excellent written and oral communication skills, with the ability to present and support a point of view.

Responsibilities

• Own the F-650/F-750 and E-Series brand, driving sales, share, revenue, and profitability.
• Maintain SME knowledge of cutaway and Class 6/7 chassis cab segments and competitive activity.
• Lead model-year pricing strategy and market-equation development with Finance and stakeholders.
• Partner with Finance, Sales, and Field Operations to adjust marketing actions.
• Author and maintain vehicle order guides and update ordering information.
• Support truck order entry in AccuQuote by training dealer staff and guiding orders.
• Manage the Truck Hotline and provide vehicle-spec guidance to sales teams.
• Lead mix management, revenue optimization, and channel strategy.
• Develop go-to-market plans in collaboration with Marketing Communications and Sales.
• Lead brand input into customer- and dealer-facing materials and changeover processes.
• Represent the voice of the customer by sharing insights with Product Marketing.

Skills

Brand management

Product marketing

Analytical thinking

Cross-functional collaboration

Project management

Communication

Education

Bachelor's degree in Business Administration or Marketing

Job description

We made history and now we work to transform the future – for our customers, our communities and our families. You'll see your work on the road every day, helping people move freely and pursue their dreams. At Ford, you can build more than vehicles. Come build what matters.

In this position...

The F-650/F-750 & E-Series Brand Manager is the marketing lead and business owner for these vehicle lines, accountable for growing the business and delivering sales, share, revenue, and profitability objectives. This highly proactive leader takes initiative, exercises sound judgment, and moves the business forward by identifying and pursuing new opportunities to win in the market. The Brand Manager serves as the voice of the customer and dealer, brings a data-first perspective to decisions, and builds strong partnerships across Marketing, Finance, Sales and Field Operations, Program Management, Engineering, and other stakeholders to align efforts, ensure cohesive brand messaging, and achieve business objectives. A crucial aspect of the role is maintaining expert knowledge of the cutaway and Class 6/7 chassis cab segments.

What you'll do...

• Own the F-650/F-750 and E-Series (Incompletes) business, driving sales, share, revenue, and profitability objectives.
• Maintain subject-matter expertise in the cutaway and Class 6/7 chassis cab segments and their competitive sets; serve as Marketing’s most knowledgeable resource on the segments and current and projected competitive activity.
• Lead model-year pricing strategy and market-equation development in partnership with Finance and relevant stakeholders.
• Partner with Finance, Sales, and Field Operations to develop and adjust variable marketing actions that support vehicle-line objectives.
• Author and maintain vehicle order guides, updating them regularly to reflect current product and ordering information.
• Support truck order entry in AccuQuote by training dealer staff, answering ordering questions through the Truck Hotline, escalating technical issues to the AccuQuote supplier, and facilitating the handoff of order guides to the technical teams for development of the ordering tools.
• Manage the Truck Hotline, responding to inquiries from internal and external sales teams, providing vehicle-specification guidance for varied customer use cases and requests, and helping interpret order guides.
• Lead mix management, revenue optimization, and channel strategy for the vehicle lines.
• Develop and execute go-to-market plans in collaboration with Marketing Communications, Sales, Field Operations, and other partners.
• Lead brand input into customer- and dealer-facing materials, including the model-year changeover process, ensuring alignment with business priorities.
• Represent the voice of the customer by gathering and synthesizing consumer, dealer, and market insights, and sharing relevant findings with Product Marketing to inform strategy and cycle-plan development.
• Partner with Field Operations, the Fleet and Retail Field Team, and RE&T to address the ongoing needs of dealers, the field team, and customers.
• Champion team efforts and develop presentation materials for key dealer interfaces, including Dealer Council, Fleet Advisory Board, Fleet Showcase, and Annual Dealer Meetings.
• Lead or collaborate on workstreams including TVM, MCR, and Complexity Reduction.

You’ll have...

• Bachelors ’s degree in Business Administration or Marketing or related field of study
• 3+ years of experience in brand management, product marketing, or a related discipline.
• Strong analytical and critical-thinking skills, including the ability to interpret market and consumer data and draw sound conclusions.
• A self-starter approach and the ability to work independently with minimal supervision in a fast-paced environment.
• Experience collaborating with cross-functional teams, such as Communications, Sales, and Finance.
• Strong written and oral communication skills, including the ability to craft customer-focused messaging and confidently present and support a point of view.
• Strong project-management and organizational abilities.

Even better, you may have...

• Master’s degree in Business Administration (MBA) or Marketing.
• 1+ years of experience in the commercial vehicle industry or market
• Knowledge of the incomplete-vehicle market.
• A proven track record in developing pricing strategies and managing product launches.
• Deep knowledge of go-to-market planning and competitive landscape analysis.
• Familiarity with customer incentive planning and sales forecasting.
• A strong understanding of brand positioning and maintaining alignment across channels.

As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder…or all of the above? No matter what you choose, we offer a work life that works for you, including:

• Immediate medical, dental, vision, and prescription drug coverage
• Paid parental leave, new parent ramp‑up programs, subsidized back‑up child care and more
• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments and more
• Vehicle discount program for employees and family members and management leases
• Tuition assistance
• Established and active employee resource groups
• Paid time off for individual and team community service
• Generous vacation time, sick/personal time, and paid holidays, including between Christmas Eve and New Year’s Day

This position is leadership level 6 and ranges from $115,500-$218,100.

Final determination of salary grade will be based on candidate's skills and experience, and base salary will be set within the applicable range according to job scope, responsibility and competitive market value.

Visa sponsorship is not available for this position.

Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.

This position is hybrid with a requirement to be onsite four or more days per week. #LI-Hybrid

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