Fitness Manager I

BFit Gyms; Pleasanton (CA); On-site; USD 75,000 - 110,000; Full time

Benefits offered by this job

Paid time off

Medical & dental coverage

401k with match

Free gym membership

Employee Resource Groups

Job summary

24 Hour Fitness is seeking a Fitness Manager I to lead a club’s fitness team and drive member engagement. You will hire and develop coaches, manage quarterly and annual PT and dotFIT revenue, and personally handle significant PT/dotFIT sales while delivering high-quality group fitness experiences.

The role involves scheduling, budgeting, onboarding, and ensuring excellent programming. A current national PT certification and CPR/AED are required, with potential growth into FM II levels as revenue

Qualifications

• Sales and team leadership experience.
• Exercise science knowledge including technique and program design for personal training and group fitness.
• Strong coaching, communication, and interpersonal skills, with a sincere desire to help members and team members reach their goals.
• Willingness to collaborate and support team members across departments.
• Curr ent national personal training certification from an approved organization (ACSM, ACE, NASM, NSCA, NCSF, NESTA, NFPT, IFPA, or The Cooper Institute).
• Current CPR and AED certification from an approved organization.
• 1--2 years of experience as a Personal Trainer.
• Previous leadership experience in a retail, hospitality, or fitness environment.
• Bachelor's degree in Exercise Science, Psychology, or a related field.

Responsibilities

• Lead the club fitness team of Master Coaches, Fitness Coaches, and Group X Coaches.
• Deliver PT and dotFIT revenue budgets and grow toward higher tiers.
• Achieve minimums to qualify for monthly revenue bonus.
• Personally sell PT and dotFIT services each pay period.
• Provide PT sessions or Group X classes up to 30 sessions per week.
• Allocate non-session hours for hiring, coaching, scheduling, and admin.
• Hire and train Fitness Coaches and Group X Coaches.
• Coach team on consultative selling and linking offerings to member goals.
• Drive client retention through quality sessions and follow-up.
• Ensure high-quality programming via observations and feedback.
• Build and manage Group X schedules and penetration goals.
• Create weekly team schedules within labor budgets and adhere to policies.
• Support onboarding and turnover processes for Sales and Service teams.
• Serve as manager on duty to resolve member concerns.

Skills

Sales & team leadership

Exercise science knowledge

Coaching & communication

Collaboration across departments

Education

High school diploma or GED

Bachelor's degree in Exercise Science / related field

Job description

For over 40 years, 24 Hour Fitness has been a leader in the industry, driven by our mission to help our community live healthier and happier through the transformative power of fitness. With clubs nationwide, we create inclusive, welcoming spaces equipped with premium strength and cardio equipment, studio classes, and innovative digital tools. Our impact goes beyond the gym--we support our members' total well-being through coaching, connection, and community. Join us and be part of a teamthat'schanginglivesevery day!

JOB SUMMARY

The Fitness Manager I (FM I) ensures the club delivers an outstanding, well-rounded fitness experience for every member. By hiring and developing high-quality coaches who build relationships and communicate the value of fitness offerings, the FM I drives member engagement and attainment of fitness revenue goals. FM I is the entry Fitness Manager level, for clubs producing $25,000--$49,999 in monthly Personal Training (PT) and dotFIT revenue. The FM I builds the club's client base while carrying the heaviest personal session load of any FM level.

ESSENTIAL DUTIES & RESPONSIBILITIES

• Leads the club fitness team of Master Coaches, Fitness Coaches, and Group X Coaches, partnering closely with the General Manager (GM) and Sales and Service Manager (SSM).
• Delivers monthly, quarterly, and annual PT and dotFIT revenue budgets for a club producing $25,000--$49,999 per month, and grows revenue toward the $50,000 monthly FM II tier.
• Achieves at least 80% of both PT and dotFIT goals to qualify for the monthly revenue bonus.
• Personally sells at least $3,000 in PT and $300 in dotFIT each pay period.
• Personally services PT sessions or teaches Group X classes, up to 30 sessions per week.
• Uses approximately 10 non-session hours per week for hiring, coaching, scheduling, and administration.
• Hires, trains, and ramps Fitness Coaches and Group X Coaches to meet club staffing needs.
• Coaches team members on consultative selling and how to connect fitness offerings to member goals.
• Drives client retention and resigns through session quality, progress tracking, and consistent follow-up.
• Ensures high-quality programming through regular session and class observations and feedback.
• Builds and manages Group X class schedules and coverage, and delivers Group X penetration goals.
• Builds weekly fitness team schedules within PT and Group X labor budgets, ensuring compliance with Time and Labor, non-session hour, session protocol, and overtime guidelines.
• Supports new member onboarding, performs turnovers (TOs) for the Sales and Service team, and manages fitness and Group X equipment ordering.
• Serves as manager on duty as needed to resolve member concerns, and escalates team member performance gaps beyond coaching to the GM.

QUALIFICATIONS

Required Knowledge, Skills & Abilities

• Sales and team leadership experience
• Exercise science knowledge, including technique and program design for personal training and group fitness
• Strong coaching, communication, and interpersonal skills, with a sincere desire to help members and team members reach their goals
• Willingness to collaborate and support team members across departments
• High school diploma or GED
• Current national personal training certification from an approved organization (ACSM, ACE, NASM, NSCA, NCSF, NESTA, NFPT, IFPA, or The Cooper Institute)
• Current CPR and AED certification from an approved organization

Preferred Knowledge, Skills & Abilities

• 1--2 years of experience as a Personal Trainer
• Previous leadership experience in a retail, hospitality, or fitness environment
• Bachelor's degree in Exercise Science, Psychology, or a related field

Physical Demands/ Environmental Conditions

• Must be able to lift 50 lbs.
• Daily duties require lifting weights, squatting, bending, reaching, spotting, jumping, kicking, and prolonged standing and walking.

Travel Requirement

• Occasional travel to attend trainings and meetings.

BENEFITS AT 24

In line with our mission to create a healthier, happier world, we offer comprehensive benefits to help our team members do just that. We offer benefits such as paid time off, medical and dental coverage, 401k with match for qualifying positions, a free gym membership, and discounts on products and personal training. We also have a variety of Employee Resource Groups that you can connect with to participate in community events both in-person and virtually.

DISCLAIMER: This job description is intended to describe the general job functions and requirements for this position. This is not intended to be an exhaustive list of all the qualifications, responsibilities, duties, and skills required. 24 Hour Fitness reserves the right to modify, add, or remove duties as necessary.

Area of Interest

Fitness

summary

Benefits Summary

24 Hour Fitness offers benefit programs designed to meet the diverse needs of all team members, including health coverage, as well as Company paid benefits that are automatically provided at no cost, such as group life and accident insurance. There are eligibility requirements for each plan based on your position, hire and/or service date and your average hours worked. Benefit eligible team members may also accrue vacation hours. All 24 Hour Team members, and their eligible dependents, receive a complimentary membership.

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