Firearms Associate

Rural King; Pine Wood (AL); On-site; USD 16,531 - 22,041; Full time

Benefits offered by this job

401(k) match

Healthcare plans

Virtual doctor visits

Centers of Excellence access

15% associate discount

SmartDollar Program

Associate Assistance Program

RK Cares Associate Hardship Program

24/7 Chaplaincy Services

Job summary

Rural King is seeking a Firearms Sales Associate to deliver exceptional customer service and expert guidance in firearms and related accessories.

You will greet customers, discuss needs, ensure compliance with laws, demonstrate product features, and help maintain a safe, organized firearms display while supporting store initiatives and promotions.

Qualifications

• High school diploma or equivalent; firearms safety training is a plus.
• Experience in firearms sales or related field preferred.
• Knowledge of federal, state, and local laws regarding firearms sales and transfers.
• Strong interpersonal and communication skills.

Responsibilities

• Greet customers with a welcoming demeanor to set a positive shopping tone.
• Engage customers to understand needs, preferences, and budget constraints.
• Provide expert guidance and unbiased product recommendations.
• Ensure compliance with firearms laws and regulations; complete required training.
• Assist customers in selecting ammunition, accessories, and related products.
• Maintain organized and labeled firearms displays; ensure accurate pricing.
• Process transactions accurately using POS systems; handle documentation.
• Stay informed on firearm trends and product knowledge to assist customers.
• Upsell and cross-sell to maximize sales; promote RKFPPP and loyalty programs.
• Contribute to merchandising, signage, and clean store appearance when not assisting customers.

Skills

Customer service

Firearms knowledge

Regulatory compliance

Upselling

Communication

Education

High school diploma

Tools

POS system

Transaction software

Job description

Overview

About us

Rural King Farm and Home Store strives to create a positive and rewarding workplace for our associates. We offer opportunities for growth, competitive benefits, a people first environment, and an opportunity to work alongside dedicated associates who share a passion for providing an exceptional experience and service to our rural communities. Whether you are starting an entry-level position or joining with professional experience, Rural King encourages professional growth and provides the necessary resource to help you succeed and grow with us.

When you join the Rural King team, you become a contributing member in supporting the needs of and making a difference in the lives of those within the people and communities we serve.

How we reward you

• 401(k) plan that provides a 100% match on the first 3% of your contributions and 50% of the next 2%
• Healthcare plans to support your needs
• Virtual doctor visits
• Access to Centers of Excellence with Barnes Jewish Hospital and Mayo Clinic’s Complex Care Program
• 15% Associate Discount
• Dave Ramsey’s SmartDollar Program (no cost to you!)
• Associate Assistance Program
• RK Cares Associate Hardship Program
• 24/7 Chaplaincy Services

Responsibilities

What You’ll do

The purpose of a Firearms Sales Associate is to provide exceptional customer service and expertise in firearms and related accessories. Your in-depth knowledge of firearms regulations, safety practices, and product features will contribute to a positive shopping experience for our customers.

• Greet customers with a warm and friendly demeanor as they enter the department, creating a welcoming atmosphere and setting the tone for a positive shopping experience.
• Engage the customer in meaningful conversations to understand their specific needs, preferences, and budget constraints by utilizing our customer engagement model.
• Provide expert guidance and unbiased product recommendations to customers based on their individual requirements.
• Ensure compliance with all federal, state, and local laws and regulations pertaining to firearms sales and transfers.
• Complete all required firearm compliance training and demonstrate an understanding of the Firearms SOP.
• Assist customers in selecting appropriate ammunition, accessories, and related products.
• Maintain an organized and visually appealing firearms display area, ensuring products are accurately labeled and priced.
• Process transactions accurately and efficiently, handling payments and necessary documentation.
• Stay updated on current firearm trends, models, and industry news to provide informed recommendations.
• Actively listen to customer concerns, address any questions or issues promptly, and provide appropriate resolutions or elevate to the supervisor if required.
• Establish and maintain healthy, long‑term relationships with customers to generate repeat business and referrals.
• Demonstrate the features and benefits of the products, conduct product demonstrations, and explain technical specifications, as necessary.
• Utilize upselling and cross‑selling techniques to maximize sales and increase the average unit per transaction.
• Promote exclusive offers, RK Firearms Plus Protection Plan (RKFPPP), and awareness of the store loyalty program.
• Process special orders, operate the POS register, and resolve return issues as needed.
• Contribute to the visual merchandising efforts by zoning product displays, ensuring proper signage, and maintaining a clean, safe, and attractive sales floor during periods when not assisting customers.
• Participate in cross‑training for flexibility in various departments and responsibilities.
• Actively participate in learning initiatives offered such as training programs, workshops, and webinars. Leverage these opportunities to acquire new knowledge, refine existing skills, and stay current on the latest developments.
• Provide friendly, proactive, and professional internal and external support to others, assisting with inquiries, concerns, and issues promptly and effectively.
• Demonstrate behaviors that exemplify Rural King’s Values: People First, Integrity, Attitude, Initiative, Teamwork, Accountability, and Continuous Improvement.
• Perform other duties as assigned.

Supervisory Responsibilities

None

Qualifications

Essential Qualities for Success

• High school diploma or equivalent; additional education or training in firearms safety is a plus.
• Previous experience in firearms sales or a related field is preferred.
• Knowledge of federal, state, and local laws and regulations regarding firearms sales and transfers.
• Strong interpersonal and communication skills, with the ability to engage customers effectively.
• Demonstrated ability to actively listen, ask relevant questions, and provide thorough and articulate responses.
• Excellent attention to detail and organizational skills.
• Demonstrated ability to prioritize tasks, meet deadlines and maintain a high level of attention to detail.
• Proven track record of consistently producing error‑free work and meeting quality standards.
• Proficiency in using computer systems for transaction processing and record‑keeping.
• Strong commitment to maintaining a safe and secure shopping environment.
• Demonstrated behaviors must reflect integrity, professionalism, and confidentiality.

Physical Requirements

• Must be able to stand for prolonged periods of time.
• Ability to lift, push, and/or pull a minimum of 30 pounds repetitively and 31‑50 pounds intermittently.
• Must be able to verbally communicate effectively with others (in‑person and via electronic devices).
• Must have close visual awareness.
• Ability to use a ladder and/or pallet jack.

Reasonable accommodations may be made to enable individuals with disabilities to perform essential job functions.