Financial Wellness Consultant

Creative Planning; Richmond (VA); On-site; USD 90,000 - 100,000; Full time

Job summary

Creative Planning seeks a Retirement Education Advisor in the Richmond, VA area to deliver high-quality financial education to 401(k) participants and clients, connecting them with wealth management services when appropriate.

You will execute strategic education programs, lead workshops and one-on-one sessions, and act as the primary relationship manager for plan participants and sponsors, identifying needs and referring to the broader team for deeper guidance.

Qualifications

• 5+ years of financial services experience with direct client interaction.
• Series 65/66 or CFP designation or equivalent.
• Experience with qualified retirement plans and investments.
• Ability to present complex topics clearly and engagingly.
• Strong communication, presentation, and relationship-management skills.
• Project management experience coordinating multiple stakeholders.
• Bachelor’s degree in finance, business, marketing, or related field.

Responsibilities

• Serve as the primary contact for designated plans, participants, and clients with proactive education and advisory support.
• Collaborate with sponsors, consultants, and internal teams to deliver targeted education strategies and engagement plans.
• Lead group workshops, webinars, and one-on-one consultations on retirement planning, investing, and financial wellness.
• Provide holistic guidance across investments, insurance, taxes, and estate planning; refer deeper support when needed.
• Promote the firm’s ‘No Participant Left Behind’ initiative and empower participants to take action.
• Support business development; represent education in client and finalist meetings and growth initiatives.
• Ensure accurate, timely service delivery with a positive, solutions-oriented approach.
• Travel up to 50% within the assigned geographic territory.

Skills

Education delivery

Client relationship management

Public speaking

Workshop facilitation

Communication

Project management

Travel readiness

Education

Bachelor's degree in finance or related field

Series 65/66 or CFP

Job description

The Retirement Education Advisor is responsible for delivering high-quality financial education services to 401(k) plan participants and clients of Creative Planning. This role combines participant-focused education delivery with relationship-centric financial planning support, helping individuals make informed decisions about their financial lives and, when appropriate, connecting them with Creative Planning’s comprehensive wealth management services for deeper guidance.

The Retirement Education Advisor executes strategic education programs, provides guidance in one-on-one and group settings, and acts as a primary relationship manager for assigned clients and plan sponsors - identifying participant needs that extend beyond workplace retirement planning and making thoughtful referrals to Creative Planning’s broader team to ensure each individual receives the right level of support.

JOB DUTIES

• Serve as the primary point of contact for designated plans, participants, and clients, providing proactive financial education and advisory support.
• Collaborate with internal teams, plan sponsors, and consultants to identify needs and deliver targeted education strategies, including annual plans that drive engagement, plan health, and retirement readiness.
• Lead group workshops, webinars, and one‑one consultations on retirement planning, investing, insurance, budgeting, debt management, and overall financial wellness.
• Provide holistic financial guidance - covering investments, insurance, tax considerations, and estate planning, and make thoughtful referrals to Creative Planning’s wealth management team when deeper support is appropriate.
• Champion the firm’s “No Participant Left Behind” philosophy by empowering individuals to take informed action toward their financial goals.
• Support business development efforts, represent the education team in client and finalist meetings, and contribute to enterprise growth initiatives.
• Oversee accurate and timely service delivery while maintaining a positive, solutions‑oriented approach in a dynamic environment.
• Travel up to 50% within the assigned geographic territory.

EXPERIENCE / QUALIFICATIONS

• Series 65, 66, or CFP®
• 5+ years of financial services experience, including direct client interaction.
• Experience with qualified retirement plans, investment products, and general personal finance concepts.
• Proven ability to present complex topics in a clear, compelling, and actionable way.
• Strong communication, presentation, and relationship management skills.
• Project management experience with the ability to coordinate with multiple stakeholders.
• Ability to work successfully with all levels of an organization, from key decision-makers to frontline staff.
• Bachelor’s degree, preferably in finance, business, marketing, or related field.

Salary Range: $90,000 to $100,000 (+ Bonus)