KEY RESPONSIBILITES/REQUIREMENTS:
Role & Responsibilities
- Analyze and evaluate marketing programs and develop & recommend improvements by team based on product growth plan, profit and ROI/KPI analysis, historical performance data, and company strategic initiatives
- Work with cross-functional teams to plan marketing and promotion spend allocation to validate ROI and alignment with company and strategic goals
- Institute improvements for MDF management across the organization, including data housing, communication, and variance management
- Consolidate bottoms-up MDF forecasts for both monthly target planning and annual management planning by account by category
- Analyze historical marketing programs performance to identify areas of improvement and innovation
- Prepare and deliver regular data-driven insights of marketing programs to the internal stakeholders
- Manage and publish daily, bi-weekly, and monthly MDF reporting, budget status, forecast accuracy, financial metrics by category, and channel spend analysis
- Analyze strategic initiative programs based on profit and ROI analysis and provide recommendations to leadership
Minimum Qualifications
- Bachelor’s degree in Marketing, Finance, Business, Accounting, or related field and 3+ of progressive experience
- Very strong business analytical skills, financial acumen, budget management know-how required
- A proven self-starter and a highly motivated individual with a strong ability to aggregate and consolidate from disparate data sources not readily available or stored
- Experience with managing and tracking budget
- Experience with developing financial and operational analysis and presenting information to management
- Strong financial and general accounting knowledge
- Strong Excel & PowerPoint skills, familiarity with SAP or other ERP systems
Pay Range: $42.24 - $45.49 / hour
Benefits: Medical, dental, and vision insurance; 401(k) retirement plan; paid sick leave; life, accidental death & dismemberment (AD&D), and long-term disability (LTD) insurance; and optional voluntary life/AD&D coverage. Benefits are subject to eligibility and applicable plan terms.