Field Visual Merchandising Manager - New York/New Jersey

VF Corporation; Williamstown (NJ); On-site; USD 60,000 - 75,000; Full time

Job summary

VF Corporation is seeking a Field Visual Merchandising Manager to lead in-store presentation across Vans, The North Face, and Timberland. You will travel to retail locations, guide seasonal floor sets, windows, and brand campaigns, and translate brand storytelling into shopper experiences.

This role blends creative execution with coaching, working closely with District Managers and store teams to build capability, align with business goals, and drive consistent, elevated brand presentation

Qualifications

• Deep understanding of visual merchandising principles and how they relate to consumer engagement.
• Strong cross-functional collaboration across retail, marketing, and brand teams.
• Analytical and strategic thinking using field insights and performance data.
• Creative problem-solving in dynamic, fast-paced retail environments.
• Experience with global brand environments and translating global strategies locally.
• Proficiency in visual planning tools or retail execution platforms.

Responsibilities

• Lead visual execution across retail stores: travel to locations to implement seasonal floor sets, windows, and campaigns.
• Coach store leaders in visual excellence and brand storytelling.
• Partner with district managers to align execution with business goals.
• Drive brand presentation through product placement and fixture usage.
• Lead visual merchandising for store openings, remodels, and activations.
• Provide real-time coaching during store visits and adjust execution on the spot.
• Document visuals and share trends with cross-functional partners.
• Flex across Vans, TNF, and Timberland environments while maintaining brand integrity.
• Serve as liaison between marketing and store teams to ensure clear directives.

Skills

Visual merchandising principles

Cross-functional collaboration

Analytical & strategic thinking

Creative problem-solving

Global brand experience

Visual planning tools

Tools

Visual planning tools

Job description

A day in the life of a Field Visual Merchandising Manager at VF looks a little like this.

The Field Visual Merchandising Manager is a dynamic, field-based leader responsible for bringing brand storytelling to life across VF retail stores, Vans, The North Face, and Timberland. This role blends creative execution with strategic coaching, ensuring that every store delivers an elevated, on-brand consumer experience.

Key Responsibilities

• Lead Visual Execution Across Retail Stores: Travel extensively (4+ days/week) to retail locations to implement seasonal floor sets, windows, and brand campaigns, adapting directives to store-specific layouts and inventory levels.
• Coach Store Leaders in Visual Excellence: Train and mentor Store Managers and in-store teams on visual merchandising principles, directive interpretation, and campaign storytelling to build long-term capability and consistency.
• Partner with Field Leadership: Collaborate with District Managers to align visual execution with business goals, ensuring stores deliver a cohesive and elevated brand experience.
• Drive Brand Presentation: Ensure each brand’s identity is reflected through thoughtful product placement, fixture usage, and visual storytelling that resonates with customers.
• Support Key Retail Initiatives: Lead visual merchandising efforts for store openings, remodels, and high-priority activations, setting the standard for brand presentation and execution.
• Provide Real-Time Feedback and Support: Offer immediate coaching and feedback during store visits, helping teams make adjustments and improve execution on the spot.
• Document and Share Insights: Capture high-quality visuals of completed setups, document compliance, and share trends and insights with cross-functional partners to inform future planning.
• Multi-Brand Expertise: Flex across Vans, TNF, and Timberland retail environments, adapting to diverse aesthetics and merchandising strategies while maintaining brand integrity.
• Field Leadership and Influence: Serve as a key liaison between marketing and store teams, ensuring directives are clearly understood, effectively implemented, and continuously improved.

Required Skills & Experience

• Deep understanding of visual merchandising principles and how they translate into consumer engagement and commercial success.
• Strong cross-functional collaboration skills, with the ability to influence and align stakeholders across retail, marketing, and brand teams.
• Analytical and strategic thinking, with the ability to interpret field insights and performance data to inform future direction.
• Creative problem-solving abilities, especially in dynamic, fast-paced retail environments.
• Experience with global brand environments and translating global strategies into local execution.
• Proficiency in visual planning tools or retail execution platforms.

Salary & Incentives

• Hiring Range: $60,000.00 USD - $75,000.00 USD annually.
• Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Benefits at VF Corporation

You can review a general overview of each benefit program offered, including this year's medical plan rates on and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.

P lease note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.

All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you require accommodations during the application process, please contact us at . Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.