Field Sales Representative - Virginia

Mark Anthony Group; Richmond (VA); On-site; USD 65,000 - 75,000; Full time

Benefits offered by this job

Health and welfare benefits

Company matching 401(k)

Paid time off

Training and career growth

Job summary

Mark Anthony Group in Richmond, VA is seeking a field-based sales professional to drive the MABI portfolio through wholesale partners and key accounts. You will execute brand plans, coordinate distributor programs, and ensure in-market execution across outlets.

The ideal candidate has a Bachelor's degree, 0–2 years of experience, strong analytical skills, proficiency in MS Office, and willingness to travel. This role offers growth opportunities within a leading US beverages company.

Qualifications

• Candidate must show a very high sense of urgency, be well organized, have a great attitude, be a team player and build strong working relationships with all stakeholders.
• Energized by the opportunity to work for the leading Flavored Malt Beverage company in the US and commit significant time to career growth.
• Mobility is mandatory as high performers may relocate for new opportunities.
• 1-2+ years’ experience working with wholesaler in beverages or CPG (preferred).

Responsibilities

• In market work: 4.5 days per week with DM level influencers at distributors.
• Execute all aspects of sales plan with wholesaler network and brand programming at distributor level.
• Track and report market conditions using the MABIlity tool.
• Weekly market recap of execution and performance with supervisor feedback.
• Collaborate with team members in the field to share best practices and coordinate in-market activations.
• Ensure brand execution at market level, including pricing and shelf/display placement.
• Monitor competitive trends and report developments.
• Manage personal performance with monthly reviews.

Skills

Analytical skills

Travel readiness

MS Office proficiency

Education

Bachelor's Degree

Tools

Microsoft Office

Job description

Mark Anthony Group is an entrepreneurial drinks company, built from the ground up by thinking differently, innovating and doing the unexpected. Our company is rooted in family values, a bold vision and relentless determination to continuously raise the bar and make a positive difference in consumers' lives. Founded in 1972, we’ve grown organically from a one-person import wine business into an international drinks company whose hallmarks include a portfolio of luxury wineries and iconic beverage brands, including White Claw® Hard Seltzer, Mike’s Hard Lemonade, and Cayman Jack.

Responsible for executing all aspects of MABI portfolio brand plans in the assigned market. Implement wholesaler plans, execute distributor incentive programs, and ensure key account execution. Market area(s) will be defined and comprised of one or more distributors.

Accountabilities & Impact:

• In market work: 4.5 days per week with DM level influencers at distributors.
• Execute all aspects of sales plan with wholesaler network. Execute brand plans and programming by working with District Manager level influencers at their distributors.
• Responsible for tracking and reporting on-going and consistent market conditions, conditions through MABIlity tool.
• Weekly retail/market recap of execution and performance, providing manager feedback on market using MABIlity tool.
• Work with team mates on regular basis in the field. Provide best practice sharing and coordinate in market execution/activation drives against key market/account initiatives, new item launches and/or distribution drives.
• Responsible for brand execution at the market level. Brand standards to include pricing, shelf placement, cold box placement, display, draft and bottle placement.
• Keep abreast of competitive trends and report appropriate developments.
• Monitor and evaluate personal performance on a monthly basis to identify and develop personal areas for growth.
• Consistently demonstrates MABI Way to sell (Taste the Difference, MABI meetings, DAP3, and Performance Dashboard)
• Fully embodies the MABI One culture (5Vs, 5 Cs,27mm cases)
• Responsible for management of own operating and T&E expenses within company guidelines
• Monthly Focus:
• 18 days (90% of time) ensuring retail execution, surveying (with key influencer of the wholesaler), evaluating distribution, display and ad feature execution.
• 2 full days (10% of time) managing all administrative requirements due on a monthly basis (fiscal responsibility, distribution tracking, program execution tracking and performance management) as well as all local initiatives.

QUALIFICATION & SKILL REQUIREMENTS:

Experience:

0 to 2 years

Experience Description:

• Candidate must exhibit a very high sense of urgency, be well organized, possess a great attitude, be a team player and can build strong working relationships with all internal and external stakeholders
• Candidate must be energized by the opportunity to work for the leading Flavored Malt Beverage company in the US and be committed to investing significant time and energy into their career
• Mobility is mandatory as high performers will be rewarded with new opportunities over time that will in most cases require continued relocation
• 1-2+ years’ experience working with wholesaler in beverage category or CPG (preferred)

Skills:

• Strong Analytical and math skills for budgeting, analysis, etc.
• Microsoft Office (PowerPoint, Word & Excel) – ability to develop and present
• Ability to travel as necessary

Education Qualifications:

Bachelor's Degree

Compensation:

Compensation offered to prospective Team Members has taken internal equity into consideration and can vary depending on a positions’ location. The final agreed upon wage may vary based on the job-related knowledge, skills, and experience of the individual.

• Competitive annual salary $65,000 to $75,000 in Richmond, VA
• Bonus plan designed to recognize company performance and individual contributions
• Comprehensive health and welfare benefitsCompany matching 401(k) contributions
• Paid time off including annual leave, paid sick time and holidays
• Extensive opportunities for training, development, and career growth

At Mark Anthony, we exist to Unearth the Extraordinary:

Our Purpose is not just a statement; it is a call to action that binds us together and ignites our passion for making a difference. It is the driving force behind why we do what we do every single day, connecting our global organization across all business units, roles, and locations. We are:

Best in Our Craft

We set the standard with a pursuit of excellence that can be found in everything from our products and processes to our plants and people.

Ambitiously Curious

We stay curious, dreaming big and navigating the unknown with an enduring belief in better.

Made With Humility

We bring humility, authenticity, fun, and support to every collaboration and celebrate wins as a team.

Daringly Disruptive

We disrupt the status quo, moving fast to seize opportunities and acting scrappy to stay ahead of industry giants.