Field Sales Representative - East Bay, CA

Mike’s Hard Lemonade Co.; Oakland, Northern (CA, KY); Hybrid; USD 78,000 - 80,000; Full time

Benefits offered by this job

Competitive salary

Bonus plan

Health benefits

401(k) matching

Paid time off

Career growth

Job summary

Mark Anthony Group is seeking a Field Sales Representative for the East Bay, CA region. You will execute distributor brand plans, manage wholesaler relationships, and drive market execution across retailers and accounts.

The role involves frequent travel and a focus on in-market performance, with escalation on pricing and shelf standards. The ideal candidate has 0–2 years of experience, a Bachelor’s degree, strong analytical skills, and proficiency in MS Office.

Qualifications

• Candidate must exhibit a very high sense of urgency and be well organized.
• Energetic with strong relationship-building skills.
• Willingness to relocate as opportunities arise.

Responsibilities

• In-market work: 4.5 days per week with DM level influencers at distributors.
• Execute wholesaler sales plans and brand programming with distributor influencers.
• Track and report market conditions using the MABIlity tool.
• Provide weekly market recaps and feedback to management.

Skills

Strong analytical skills

MS Office (PowerPoint, Word, Excel)

Ability to travel

Education

Bachelor's Degree

Job description

Field Sales Representative - East Bay, CA

Job Category: Sales

Requisition Number: FIELD006542

• Full-Time
• Remote

Locations

Oakland, CA
Oakland, CA, USA

Description

Mark Anthony Group is an entrepreneurial drinks company, built from the ground up by thinking differently, innovating and doing the unexpected. Our company is rooted in family values, a bold vision and relentless determination to continuously raise the bar and make a positive difference in consumers' lives.Founded in 1972, we’ve grown organically from a one-person import wine business into an international drinks company whose hallmarks include a portfolio of luxury wineries and iconic beverage brands, includingWhite Claw® Hard Seltzer, Mike’s Hard Lemonade, and Cayman Jack.

Responsible for executing all aspects of MABI portfolio brand plans in the assigned market. Implement wholesaler plans, execute distributor incentive programs, and ensure key account execution. Market area(s) will be defined and comprised of one or more distributors.

Accountabilities & Impact:

• In market work: 4.5 days per week with DM level influencers at distributors.
• Execute all aspects of sales plan with wholesaler network. Execute brand plans and programming by working with District Manager level influencers at their distributors.
• Responsible for tracking and reporting on-going and consistent market conditions, conditions through MABIlity tool.
• Weekly retail/market recap of execution and performance, providing manager feedback on market using MABIlity tool.
• Work with team mates on regular basis in the field. Provide best practice sharing and coordinate in market execution/activation drives against key market/account initiatives, new item launches and/or distribution drives.
• Responsible for brand execution at the market level. Brand standards to include pricing, shelf placement, cold box placement, display, draft and bottle placement.
• Keep abreast of competitive trends and report appropriate developments.
• Monitor and evaluate personal performance on a monthly basis to identify and develop personal areas for growth.
• Consistently demonstrates MABI Way to sell (Taste the Difference, MABI meetings, DAP3, and Performance Dashboard)
• Fully embodies the MABI One culture (5Vs, 5 Cs,27mm cases)
• Responsible for management of own operating and T&E expenses within company guidelines
• Monthly Focus:
• 18 days (90% of time) ensuring retail execution, surveying (with key influencer of the wholesaler), evaluating distribution, display and ad feature execution.
• 2 full days (10% of time) managing all administrative requirements due on a monthly basis (fiscal responsibility, distribution tracking, program execution tracking and performance management) as well as all local initiatives.

QUALIFICATION & SKILL REQUIREMENTS:

Experience: 0 to 2 years

Experience Description:

• Candidate must exhibit a very high sense of urgency, be well organized, possess a great attitude, be a team player and can build strong working relationships with all internal and external stakeholders
• Candidate must be energized by the opportunity to work for the leading Flavored Malt Beverage company in the US and be committed to investing significant time and energy into their career
• Mobility is mandatory as high performers will be rewarded with new opportunities over time that will in most cases require continued relocation
• 1-2+ years’ experience working with wholesalers in beverage category or CPG (preferred)

Skills:

• Strong Analytical and math skills for budgeting, analysis, etc.
• Microsoft Office (PowerPoint, Word & Excel) – ability to develop and present
• Ability to travel as necessary

Education Qualifications:

Bachelor's Degree

Compensation:

Compensation offered to prospective Team Members has taken internal equity into consideration and can vary depending on a positions’ location. The final agreed upon wage may vary based on the job-related knowledge, skills, and experience of the individual.

• Competitive annual salary $78,000 to $80,000 in East Bay, CA
• Bonus plan designed to recognize company performance and individual contributions
• Comprehensive health and welfare benefits
• Company matching 401(k) contributions
• Paid time off including annual leave, paid sick time and holidays
• Extensive opportunities for training, development, and career growth

At Mark Anthony, we exist to Unearth the Extraordinary:

Our Purpose is not just a statement; it is a call to action that binds us together and ignites our passion for making a difference. It is the driving force behind why we do what we do every single day, connecting our global organization across all business units, roles, and locations. We are:

Best in Our Craft
We set the standard with a pursuit of excellence that can be found in everything from our products and processes to our plants and people.

Ambitiously Curious
We stay curious, dreaming big and navigating the unknown with an enduring belief in better.

Made With Humility
We bring humility, authenticity, fun, and support to every collaboration and celebrate wins as a team.

Daringly Disruptive
We disrupt the status quo, moving fast to seize opportunities and acting scrappyto stay ahead of industry giants.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.