Field Sales Professional - Fresno County, CA

Varsity Spirit; Fresno (CA); Hybrid; USD 60,000 - 65,000; Full time

Benefits offered by this job

Hybrid work environment

Job summary

BSN SPORTS, a Varsity Brands company, seeks a Field Sales Professional to serve schools, clubs, and youth programs within the Fresno Territory. You will drive full-cycle sales from prospecting to account management, using CRM tools and data insights to grow multi-sport penetration while delivering best-in-class support to coaches and administrators.

The role requires 2–5 days travel weekly, evenings and weekends as needed, and a home-office/field hybrid setup.

Qualifications

• 3+ years' B2B outside sales experience (preferably in sporting goods) OR coaching/sports background.
• Associate's degree or equivalent; bachelor's degree preferred.
• Must possess reliable vehicle, valid driver's license, auto insurance, and driving record.

Responsibilities

• Provide best-in-class, consultative customer service to coaches across an assigned territory and drive revenue.
• Generate revenue and meet sales targets.
• Actively develop and qualify leads within territory through cold-calling and campaigns.
• Navigate CRM to support sales and relationship management.
• Increase sales in existing accounts by selling multiple sports at all levels.

Skills

CRM proficiency

Sales prospecting

Communication skills

Time management

Self-direction

Presentation skills

Education

Associate's degree or equivalent

Bachelor's degree preferred

Tools

Microsoft Word

Excel

PowerPoint

CRM systems

Job description

BSN SPORTS, A VARSITY BRANDS COMPANY - THE RECOGNIZED LEADER IN TEAM ATHLETIC GEAR

For over 50 years, BSN SPORTS has been the largest team sporting goods equipment and apparel distributor of choice in the United States . Our 3,000 BSN SPORTS employees strive to support the Heart of the Game by putting valuable time back into the day of coaches and administrators through excellent service platforms. Our company mission is simple: Save coaches and administrators time with everything they do off the field so they have more time to impact young lives on it.

WORK TYPE: Full-time Hybrid - Must live and travel 2-5 days per week in the territory.

COMPENSATION:

The base draw range for this job is $60,000-65,000 annually plus the possibility of additional performance-based incentives. The base salary will vary based on criteria such as education, experience and qualifications of the applicant, location, internal equity, and alignment with the market.

LOCATION DETAILS: Fresno County, CA

This job operates in a hybrid environment between a home office, school, community, and event environments (home office and field-based position).

Territory sales - must currently reside in/near the location full-time to manage local client relationships and maximize sales opportunities.

WORK HOURS: Hours may vary based on the customer's needs. Evenings and weekends may be required.

TRAVEL REQUIREMENT: Travel is primarily local to schools and organizations within the territory (2-5+ days a week) although some out-of-the-area and overnight travel may be expected.

HOW YOU WILL MAKE AN IMPACT

The Field Sales Professional will make an impact by serving as a consultative partner to schools, club select and travel programs, youth leagues, YMCA organizations, and other community-based athletic programs within the assigned territory. This role drives full-cycle sales execution-from proactive prospecting and lead generation to account management and post-sale service-while delivering best-in-class support that simplifies operations for coaches and program leaders.

By leveraging CRM tools, data insights, and disciplined territory planning, the Field Sales Professional will identify growth opportunities, expand multi-sport penetration within existing accounts, and build a strong pipeline of new business. Through consistent in-person engagement, strong relationship management, and adherence to the highest ethical standards, this individual will position BSN Sports as the trusted, long-term partner for athletic programs at every level.

WHAT YOU WILL DO

• Provide best-in-class, consultative customer service to coaches across an assigned territory and do everything humanly possible to make their lives easier.
• Generate revenue and meet sales/growth targets.
• Actively develop and qualify leads within respective territory to drive additional sales opportunities through cold-calling and lead generation campaigns.
• Resilience to handle rejection and the persistence to turn challenges into opportunities.
• Navigate multiple functions within the company's CRM, including but not limited to prospecting, account management, and activity tracking, to support sales and customer relationship efforts.
• Increase sales in existing accounts by selling to all sports at all levels. In our world, the women's soccer coach deserves the same level of service as the head football coach...
• Utilize data-driven business intelligence on prospects to identify new trends and opportunities.
• Manage your account list and travelon location within your assigned territory.

QUALIFICATIONS

KNOWLEDGE/SKILLS/ABILITIES

• Demonstrate a high level of self-direction and autonomy in managing tasks, projects, and responsibilities, ensuring efficient and independent workflow.
• Must possess excellent problem-solving, organizational and multi-tasking skills.
• Excellent verbal and written communication abilities are essential, enabling effective interaction with both external clients and internal team members.
• Proficiently prioritize and manage tasks, demonstrating strong time management skills to meet deadlines and optimize overall efficiency in a dynamic work environment.
• Intermediate skill in Microsoft Word, Excel, Power Point, and CRM.
• Cultivate an in-home office environment that is distraction-free

EDUCATION/EXPERIENCE

• 3+ years' business-to-business (B2B) outside sales experience (preferably in sporting goods) OR coaching/sports-related background.
• Associate's degree or equivalent work experience but a bachelor's degree is preferred
• Must have and maintain a reliable vehicle, valid driver's license, auto insurance, and a satisfactory driving record.

PHYSICAL REQUIREMENTS

The physical demands that are described as required are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

This job operates in a hybrid environment