Field Outreach Specialist: Cannabis Education (South Florida)

Curaleaf; Miami (FL); On-site; USD 54,000 - 66,000; Full time

Benefits offered by this job

Competitive pay and benefits

Generous PTO and parental leave

Life/ Disability Insurance

Community involvement

Referral bonuses and product discounts

Job summary

Curaleaf is seeking a Community Outreach Representative in Miami to drive patient acquisition and educate communities about medical cannabis. You will engage with physicians, host events, and partner with store teams to boost foot traffic and brand presence.

This field-based role requires 100% travel across the South Florida region and availability on mornings, evenings, weekends, and holidays. Valid driver’s license and Spanish-speaking ability are a plus.

Qualifications

• Bachelor's degree in marketing or equivalent experience in healthcare, sales, community outreach, or field marketing will be considered.
• Minimum of 3 years of experience in community outreach, field sales, or brand ambassadorship with demonstrated results.
• At least 3 years of experience with public speaking, hosting and attending networking events, visual merchandising, and creating visually appealing product displays.

Responsibilities

• Drive patient acquisition by educating communities and healthcare providers about medical cannabis and Curaleaf’s offerings.
• Build relationships with physicians and office staff to encourage referrals and support.
• Partner with retail leadership to align outreach efforts with store goals and drive foot traffic.
• Plan and host events like medical card drives, health fairs, and senior center talks.
• Collaborate with store managers on local promotions and activations.
• Keep outreach logs and timely follow-ups to stay organized.
• Work with marketing to create local content and event materials.
• Track impact through KPIs like leads, physician engagements, and event ROI.

Skills

Community outreach

Field sales

Public speaking

Relationship building

Event hosting

CRM / reporting

Education

Bachelor's degree in marketing or equivalent

Tools

CRM

Job description

Curaleaf is seeking a Community Outreach Representative in Miami to drive patient acquisition and educate communities about medical cannabis. You will engage with physicians, host events, and partner with store teams to boost foot traffic and brand presence.

This field-based role requires 100% travel across the South Florida region and availability on mornings, evenings, weekends, and holidays. Valid driver’s license and Spanish-speaking ability are a plus.