Field Marketing Strategist — Real Estate Offices (Hybrid)

Berkshire Hathaway HomeServices Commonwealth Real Estate; Reading (MA); Hybrid; USD 60,000 - 90,000; Full time

Job summary

Berkshire Hathaway HomeServices Commonwealth Real Estate is seeking a Field Marketing Specialist to support multiple offices with localized marketing strategies and resources. This role bridges corporate marketing with agent needs, ensuring branding alignment and maximizing exposure for listings and engagement across markets.

The field specialist will travel to designated offices, report to the Director of Marketing, collaborate with the corporate team, manage social media, events, and

Qualifications

• 2+ years in marketing, preferably real estate or related field.
• Strong written and verbal communication skills.
• Proficiency with marketing tools and platforms (Canva, HubSpot, CRM).

Responsibilities

• Collaborate with corporate marketing to localize campaigns.
• Manage social media for designated offices and listings.
• Coordinate logistics and materials for office events.
• Provide marketing consultations to agents to grow their business.
• Train agents on marketing tools and best practices.
• Create print and digital collateral for listings and campaigns.
• Monitor campaign effectiveness and provide insights.

Skills

Marketing

Social media management

Communication

Project management

Tools

Canva

HubSpot

CRM tools

Job description

Berkshire Hathaway HomeServices Commonwealth Real Estate is seeking a Field Marketing Specialist to support multiple offices with localized marketing strategies and resources. This role bridges corporate marketing with agent needs, ensuring branding alignment and maximizing exposure for listings and engagement across markets.

The field specialist will travel to designated offices, report to the Director of Marketing, collaborate with the corporate team, manage social media, events, and