Field Marketing Specialist, Performance - LA

Salomon; Los Angeles (CA); Hybrid; USD 60,000 - 90,000; Full time

Benefits offered by this job

Hybrid work schedule

Generous PTO policy

Paid annual holidays

Exceptional employee discount

Community engagement opportunities

Community engagement opportunities

Job summary

A leading sporting goods company is seeking a Field Marketing Specialist in Los Angeles, CA. This full-time role involves extensive travel to deliver a consistent brand experience in the market, support sales initiatives, and foster community engagement through events. Ideal candidates should have a background in business or marketing and possess strong interpersonal and presentation skills. Opportunities for personal growth and a hybrid work environment are provided along with a generous benefits package.

Qualifications

• 1-3 years practical experience in the running industry is preferred.
• B.S. or B.A. in Business, Marketing or related field, or equivalent combination of education and related experience.
• Ability to build and maintain strong professional relationships.
• Planning, organizing and preparation.
• Presentation skills.
• Strong communication skills and teamwork.
• Budget management experience.

Responsibilities

• Coordinate and execute a unified brand experience in the region.
• Support sales agencies, partners, and ambassadors.
• Elevate brand at distribution points and provide market insights.
• Plan consumer events and community activations to drive brand demand.
• Manage ambassadors and support regional events with sales agencies.
• Support digital and shopper marketing initiatives and track ROI.

Skills

Ability to build and maintain strong professional relationships

Planning, organizing and preparation

Presentation skills

Excellent communication skills

Budget management

Self-motivated with the ability to manage multiple projects

Sport enthusiasm

Education

B.S. or B.A. in Business, Marketing or related field

Job description

Field Marketing Specialist, Performance - LA

Amer Sports is a sporting goods company with internationally recognized brands including Salomon, Arc’teryx, Peak Performance, Atomic and Wilson. Salomon, born in 1947 in the heart of the French Alps, is a pioneer in mountain sports design and innovation. The company is committed to sustainable practices and inclusive culture.

Job Description

The Field Marketing Specialist is responsible for coordinating and executing a unified and consistent brand experience in the region, supporting the run specialty channel and key accounts, and acting as the hub for sales agencies, partners, and ambassadors. This role elevates the brand at distribution points, provides insight on industry trends, competitor benchmarking, and product feedback.

Responsible for supporting sell‑through and driving consumer demand at multiple touchpoints, activating demos, trials, and events with run specialty accounts and target consumer run groups. The Field Marketing Specialist supports the growth of the Salomon business in Los Angeles and extends as directed. This is a full‑time position with 85% travel in region.

ESSENTIAL DUTIES & RESPONSIBILITIES

In‑Store Experience/ Shopper Marketing

• Work closely with the territory sales agency to understand the run specialty & priority outdoor specialty accounts to build seasonal sell‑through support plans
• Conduct in‑store and/or online training sessions with identified accounts to develop product experts and brand champions
• Deliver presentations that will elevate staff engagement and create loyal in‑store advocates for our products, programs, and consumer initiatives
• Coordinate and execute sell‑through contests with identified accounts in collaboration with territory sales agency with both shop pros and consumers
• Execute point‑of‑purchase displays, refresh brand assets, and support merchandising guidelines in store as outlined by the Shopper Marketing team and in coordination with territory sales agency
• Support new product launches by coordinating consumer events with run specialty store marketing teams
• Dedicate significant weekly time to retail hours at top priority accounts
• Support territory sales agency with run specialty sell‑in appointments as needed
• This role will be the marketing point of contact for our exciting Salomon store expansion in the LA market. This includes store staff training, community events and relationship building

Community Marketing

• Plan and execute consumer events that focus on new product demos with new‑to‑brand consumers and retail agnostic to drive the brand demand
• Build brand affinity and community engagement through other activations (i.e. Salomon TV screenings, How to Trail Run workshops, run clubs, hike clubs, product launches)
• Support national & sponsored events in territory as outlined by the Brand Team
• Collaborate with sales agencies at agreed upon consumer trial events & experiences
• Manage regional brand ambassadors: Train, facilitate product needs, schedule events and ensure adherence to community guidelines
• Work with community ambassadors to support review generation on salomon.com
• Execute marketing activations with our key accounts in epicenters

Digital

• Maintain local event calendar on Contentful platform on salomon.com
• Support review strategy by working with community ambassador team
• Support digital toolkit distribution and usage with specialty accounts to ensure the brand is best represented on specialty e‑tail platforms

Other projects to be assigned

Tracking and Reporting

• Manage travel expenses and local marketing budget as assigned with on‑time expense reports
• Use identified tracking tools for KPIs as directed (example: Replsy, Contentful, Seasonal Playbooks)
• Create and maintain a comprehensive list of all brand ambassadors / shop pros by sport and category. This should include contact information, products used and social channels
• Lead, manage, and help create a return on investment model for community ambassadors

Qualifications

REQUIRED EDUCATION & EXPERIENCE

1-3 years practical experience in the running industry is preferred.

B.S. or B.A. in Business, Marketing or related field, or equivalent combination of education and related experience.

QUALIFICATIONS, SKILLS, ABILITIES & COMPETENCIES

• Ability to build and maintain strong professional relationships
• Planning, organizing and preparation
• Presentation skills
• Strong self‑awareness and ability to work with a diverse group of stakeholders
• Excellent communication skills
• Self‑motivated with the ability to manage multiple projects at once
• Budget management
• Passionate about their sport practice

Additional Information

LOCATION: Los Angeles, CA region

TRAVEL AND ROLE TYPE: Full time; 85% travel within designated territory of Los Angeles and surrounding region

SCOPE OF WORK: Run

WHAT MAKES THIS A GREAT PLACE TO WORK & PLAY

• Hybrid work schedule
• A generous PTO policy, plus 15 paid annual holidays and 3 floating holidays
• Half‑day Fridays for 5 months of the year
• An exceptional employee discount on all our products and sister brands (Arc’teryx, Armada, Atomic, Wilson)
• Receive a stipend to help us get outside and stay active
• Opportunities to engage in the community and with industry partners

PHYSICAL DEMANDS & WORKING ENVIRONMENT

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to travel, talk and hear. The employee is frequently required to sit, stand and walk. The employee must occasionally kneel, stoop, crouch, twist and lift to 30 pounds, with or without accommodations.

Specific vision abilities required by this job include close vision, color vision, and ability to adjust focus.

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The noise level in the work environment is usually moderate, but can involve exposure to varying noise levels, ranging from moderate to loud, as well as flashes of light.