Field Marketing Specialist- North Region

Midwest Physicians Administrative Services, LLC dba Duly Health and Care; Saint Paul (MN); On-site; USD 63,000 - 94,000; Full time

Benefits offered by this job

Medical, dental, vision benefits

Mental health benefit

Life and disability insurance

Tuition reimbursement

401(k) match

Volunteer time off

Parental leave

Job summary

Duly Health andCare in the United States seeks a Field Marketing Specialist to drive community engagement and patient acquisition across an assigned region. You will act as the on-site face for events, coordinating logistics, materials, and staff while building meaningful local partnerships.

Travel will be regular, with evenings and weekends expected to maximize turnout. The role emphasizes lead generation, CRM nurture, and converting event interactions into scheduled appointments and completed

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 2–4 years of experience in field sales, community outreach, or healthcare outreach.
• Experience in event marketing, customer acquisition, and lead generation.
• Ability to engage face-to-face with diverse communities and manage CRM workflows.

Responsibilities

• Coordinate and execute community events, including logistics, staffing, and materials.
• Engage attendees to maximize visibility, generate leads, and schedule appointments.
• Nurture leads through CRM workflows and follow up to convert engagements into patients.
• Build partnerships with community organizations and healthcare partners.
• Track event performance and report ROI monthly.

Skills

Field sales

Community outreach

Business development

Event marketing

Healthcare outreach

Customer acquisition

Patient engagement

Relationship development

Education

Bachelor’s degree

Job description

Marketing

At Duly Health andCare, you are supported to do your best work and make a meaningful impact every day. You will be part of a collaborative, physician‑led team that works as one and puts patients at the center of everything we do. With a connected network of providers, care teams, and services across primary and specialty care, surgery centers, imaging, lab, and therapy, you are part of a system designed to deliver high‑quality, coordinated care. Together, we create an environment where you can grow, contribute, and help improve the experience and outcomes for every patient we serve.

• Comprehensive medical, dental, and vision benefits that include healthcare navigation assistance.
• Access to a mental health benefit at no cost.
• Employer provided life and disability insurance.
• $5,250 Tuition Reimbursement per year.
• Immediate 401(k) match.
• 40 hours paid volunteer time off.
• A culture committed to community engagement and social impact.
• Up to 12 weeks parental leave at 100% pay and a financial benefit for adoption and surrogacy for non‑physician team members once eligibility requirements are met.

The Field Marketing Specialist is a territory‑based, field‑facing growth role responsible for executing Duly Health andCare’s community engagement and patient acquisition activities throughout an assigned region. The position serves as the primary Duly representative at community events and is accountable for creating meaningful face‑to‑face engagement with prospective patients and families, generating qualified leads, converting event interactions into scheduled appointments, and nurturing leads through the CRM to drive completed patient appointments. The role owns the day‑to‑day execution of assigned community events, including event coordination, provider and staff communication, marketing materials, equipment, transportation, setup, onsite engagement, lead capture, appointment scheduling, and post‑event follow‑up. Success is measured through tangible growth outcomes, including leads generated per event, patient appointments, and new community partnerships. The position is highly field‑based and requires regular travel throughout the assigned region, with the majority of event activity occurring during evenings and weekends.

Execute Community Events and Serve as Duly Field Representative

• Coordinate and execute assigned community events, including logistics, staffing, materials, equipment, transportation, setup, and breakdown; ensure all required Duly and provider‑specific collateral and supplies are available onsite.
• Serve as the primary Duly contact for event organizers and Duly providers and staff before, during, and after each event.
• Attend assigned events and actively engage attendees throughout the event to maximize Duly visibility, lead generation, and patient engagement.

Lead Generation and Appointment Conversion

• Engage prospective patients and families, identify opportunities for healthcare services, capture qualified leads in HubSpot in real time, and schedule appointments onsite whenever possible.
• Nurture and progress leads through established CRM workflows, coordinating timely follow‑up to move prospects from initial engagement to scheduled appointments and completed encounters.
• Meet established performance expectations for lead generation, appointment activity, and patient encounters.

Build and Maintain Community Partnerships

• Identify new working relationships with community organizations, event coordinators, healthcare partners, schools, payors, senior organizations, and other local partners within the assigned territory.
• Represent Duly at community meetings, networking opportunities, health fairs, outreach events, and other community‑based programs.

Manage Lead Nurture, Reporting, and Performance Accountability – 15%

• Maintain accurate HubSpot records and event attribution and monitor leads through established stages, including outreach, scheduled, completed, and other applicable stages.
• Track and report event performance, including leads generated, appointments scheduled, completed encounters, no‑shows/cancellations, and new partnerships; provide monthly reporting on results and ROI.
• Collect attendee feedback and event insights and capture approved event content to support patient experience improvements and Duly marketing communications.

Coordinate Provider and Duly Staff Participation

• Recruit, schedule, and confirm participating providers and Duly staff and communicate event details, arrival times, locations, parking, schedules, responsibilities, and expectations.
• Ensure providers and staff have the appropriate event information, materials, collateral, and logistical support needed for successful community engagement.
• Coordinate with Operations and other internal teams to address provider participation, location or departmental needs, and event‑related requirements.

Level of Education - Bachelor’s degree

Field of Study: Marketing, Communications, Business, Public Relations, Healthcare Administration, or a related field

Years of Experience – 2-4 years

Experience in field sales, community outreach, business development, event marketing, healthcare outreach, customer acquisition, patient engagement, relationship development, or a comparable role involving direct, in‑person engagement and measurable lead or customer outcomes.

If you are committed to putting our patients first and helping shape the future of care, you belong at Duly.

The compensation for this role includes a base pay range of $62,920.00 - $94,380.00, with the actual pay determined by factors such as skills, experience, education, certifications, geographic location, and internal equity. Additional compensation may be available through shift differentials, bonuses, and other incentives. Base pay is only a portion of the total rewards package.

Artificial Intelligence Disclosure

Artificial Intelligence (AI) tools may be used in some portions of the candidate review process for this position, however, all employment decisions will be made by a person.

Let’s start with what matters. People. Purpose. Care.

At Duly Health andCare, we believe healthcare works best when it’s personal, connected, and led by people who truly care. We are a physician‑led medical group built on trusted relationships, teamwork, and a shared commitment to putting patients first in every decision we make.

Our team members are caregivers, collaborators, problem‑solvers, and leaders. Together, we show up with compassion, act with purpose, and take ownership of the care we deliver and the experience we create.

Whether you’re caring directly for patients or supporting the teams who do, your role matters here, and your voice is valued. We listen with intention, work as one, and challenge ourselves to keep improving, not for recognition, but because our patients, families, and communities count on us.

Innovation at Duly isn’t about chasing what’s next for its own sake. It’s about finding better ways to deliver high‑quality, affordable, and accessible care, today and into the future.

If you’re looking for meaningful work, supportive teammates, and the opportunity to help shape the future of care while staying grounded in compassion and community, you’ll find your place at Duly.