Field Marketing Specialist

happyrobot.ai; San Francisco, New York (CA, NY); On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

Health care benefits

Dental coverage

Vision coverage

Equity in startup

Job summary

HappyRobot is seeking a Field Marketing Specialist to lead the US conference strategy, coordinating third-party trade shows and events with our sales and content teams. You will manage deadlines, booth logistics, and on-site schedules to maximize executive impact and pipeline generation.

The role requires 2+ years in field marketing, hands-on trade show vendor experience, Salesforce proficiency, and basic Figma collaboration. Health/dental/vision benefits and equity are part of the package.

Qualifications

• Minimum of 2 years of dedicated field marketing and event management expertise.
• Hands-on experience working with major trade show vendors and general contractors.
• Strong experience using Salesforce for lead capture, list imports, and campaign tracking.
• Basic ability to navigate Figma to collaborate with design teams on booth graphics.

Responsibilities

• Manage all trade show and conference deadlines, coordinate booth materials, and oversee shipping/freight logistics.
• Organize, prep, and manage on-site schedules for the sales team and attending executives.
• Research, evaluate, and recommend the best industry conferences and trade shows across target verticals.
• Secure, handle, and optimize event sponsorships and executive presentation/speaking opportunities.
• Ensure seamless lead capture at events and partner with revenue teams to track pipeline impact.

Skills

Field marketing

Event management

Salesforce

Figma

Tools

Salesforce

Job description

About HappyRobot

HappyRobot is the infrastructure for enterprises to build and orchestrate AI workforces. Our AI workers don't just communicate through voice and email - they make decisions, take action, and run operations autonomously across entire enterprise systems. Born in Y Combinator (S23) and backed by a16z, Base10, Prysm Capital and Eurazeo with over $150M raised, we power critical operations for global enterprises worldwide.

Our platform is battle-tested in the most demanding environments, where AI has real consequences. We started in logistics, built our own voice stack, models, and orchestration layer from the ground up, and are now bringing that infrastructure to every enterprise that runs the real economy. Learn more about our vision in our manifesto.

Role Overview:

Happyrobot is looking for a highly organized and execution-driven Field Marketing Specialist to join our rapidly growing Field Marketing team. In this role, you will be responsible for planning and executing our US conference strategy and initiatives that connect directly with customers and prospects to drive pipeline.

This role will largely be focused on third-party industry trade shows and conferences in the United States. As we build out a robust field marketing engine, you will collaborate with our events team including a US-based Hosted Events Specialist and a Spain-based Field Marketer dedicated to the EMEA region and work closely with our Content and Creative team to ensure our booth experiences and event collateral are top-tier.

If you thrive in a fast-paced environment and love the logistics of a great event, we want to hear from you!

What You’ll Do:

• Manage all trade show and conference deadlines, coordinate booth materials, and oversee shipping/freight logistics.


• Organize, prep, and manage on-site schedules for the sales team and attending executives to maximize their time and impact.


• Research, evaluate, and recommend the best industry conferences and trade shows across our target verticals.


• Secure, handle, and optimize event sponsorships and executive presentation/speaking opportunities.


• Ensure seamless lead capture at events and partner with revenue teams to track pipeline impact.

Must Have:

• Minimum of 2 years of dedicated field marketing and event management expertise.


• Hands-on experience working with major trade show vendors and general contractors.


• Strong experience using Salesforce for lead capture, list imports, and campaign tracking.


• Basic ability to navigate Figma to collaborate efficiently with our creative and design teams on booth graphics and collateral.


• Ability to hit the ground running immediately and handle high event volumes.

Why join us?

• Join a world-class team of engineers and builders.


• Backed by top investors including a16z, Y Combinator, Base10, Prysm Capital and Eurazeo.


• Have ownership and autonomy of projects and are encouraged to ship.


• Comprehensive Benefits including healthcare, dental, vision coverage.


• Competitive salary + equity in a high-growth startup.

Our Operating Principles

Extreme Ownership

We take full responsibility for our work, outcomes, and team success. No excuses, no blame-shifting — if something needs fixing, we own it and make it better. This means stepping up, even when it’s not “your job.” If a ball is dropped, we pick it up. If a customer is unhappy, we fix it. If a process is broken, we redesign it. We don’t wait for someone else to solve it — we lead with accountability and expect the same from those around us.

Craftsmanship

Putting care and intention into every task, striving for excellence, and taking deep ownership of the quality and outcome of your work. Craftsmanship means never settling for “just fine.” We sweat the details because details compound. Whether it’s a product feature, an internal doc, or a sales call — we treat it as a reflection of our standards. We aim to deliver jaw-dropping customer experiences by being curious, meticulous, and proud of what we build — even when nobody’s watching.

We are “majos”

Be friendly & have fun with your coworkers. Always be genuine & honest, but kind. “Majo” is our way of saying: be a good human. Be approachable, helpful, and warm. We’re building something ambitious, and it’s easier (and more fun) when we enjoy the ride together. We give feedback with kindness, challenge each other with respect, and celebrate wins together without ego.

Urgency with Focus

Create the highest impact in the shortest amount of time. Move fast, but in the right direction. We operate with speed because time is our most limited resource. But speed without focus is chaos. We prioritize ruthlessly, act decisively, and stay aligned. We aim for high leverage: the biggest results from the simplest, smartest actions. We’re running a high-speed marathon — not a sprint with no strategy.

Talent Density and Meritocracy

Hire only people who can raise the average; ‘exceptional performance is the passing grade.’ Ability trumps seniority. We believe the best teams are built on talent density — every hire should raise the bar. We reward contribution, not titles or tenure. We give ownership to those who earn it, and we all hold each other to a high standard. A-players want to work with other A-players — that’s how we win.

First-Principles Thinking

Strip a problem to physics-level facts, ignore industry dogma, rebuild the solution from scratch. We don’t copy-paste solutions. We go back to basics, ask why things are the way they are, and rebuild from the ground up if needed. This mindset pushes us to innovate, challenge stale assumptions, and move faster than incumbents. It’s how we build what others think is impossible.

The personal data provided in your application and during the selection process will be processed by Happyrobot, Inc., acting as Data Controller.

By sending us your CV, you consent to the processing of your personal data for the purpose of evaluating and selecting you as a candidate for the position. Your personal data will be treated confidentially and will only be used for the recruitment process of the selected job offer.

In relation to the period of conservation of your personal data, these will be eliminated after three months of inactivity in compliance with the GDPR and legislation on the protection of personal data.

If you wish to exercise your rights of access, rectification, deletion, portability or opposition in relation to your personal data, you can do so through [e-mail] subject to the GDPR.

For more information, visit https://www.happyrobot.ai/privacy-policy

By submitting your request, you confirm that you have read and understood this clause and that you agree to the processing of your personal data as described.