Field Marketing Specialist

Redbull; Chicago (IL); On-site; USD 60,000 - 90,000; Full time

Job summary

Red Bull is seeking a Consumer Collecting Program Manager in Chicago to drive trial with new users and expand the student consumer base on and off campus, in market and during key moments of consumption. Lead a team of Student Marketeers, set clear targets, manage sampling requests, and build local events with a focus on brand love, university partnerships, and measurable impact.

Collaborate with the FMM and national teams to ensure alignment with brand pillars and deliver engaging experiences.

Qualifications

• 2+ years marketing experience.
• Experience in leading teams and managing people.
• A strategic thinker who takes initiative and ownership and "makes things happen".
• A 'connector' with excellent communication and networking skills to excite people about ideas.
• Strong 'can do' attitude with attention to detail in every project.
• Leadership and ability to cultivate a team environment.
• Analytical, planning, budgetary and project management competencies.
• Creative mind with a track record of implementing new ideas and assessing results.
• Bachelor's degree or equivalent work experience.
• Must be fluent in English; additional language skills are an advantage.

Responsibilities

• Set clear goals with the Consumer Collecting Manager (CCM) and FMM to drive trial that engages new users and expands the student base regionally.
• Communicate expectations and guidelines for Student Marketeers to plan and deliver on trial driving plans in market and during key moments and consumption occasions.
• Ensure a strong sales support program to drive distribution, excite the trade, and improve in-store visibility near universities.
• Lead university initiatives that build brand love among students and align with local markets.
• Use program tools and reporting to steer an effective program, track performance, and reach new consumers.

Skills

Marketing experience

Team leadership

Strategic thinking

Networking/communication

Attention to detail

Project management

Creative mindset

Excellent communication skills

Fluent English

Education

Bachelor's degree or equivalent work experience

Tools

Program tools

Job description

CONSUMER COLLECTING PROGRAM MANAGEMENT

Set clear goals with the Consumer Collecting Manager (CCM) and FMM to drive trial that engages new users and expands the consumer base on and off campus in your region.

Communicate clear expectations and guidelines for Student Marketeers to effectively plan and deliver on trial driving plans in market and into student life during key moments & consumption occasions.

Ensure a strong sales support program in place to drive distribution, excite the trade, and improve in store visibility in and around university.

Work with your team to create exciting and relevant university initiatives that build brand and can love among students.

Use program tools and reporting features to steer an effective program focused on the right student groups, to track performance, and find opportunities to reach new consumers, which will help to drive a smarter program.

Coach and empower each team member in the planning process for a constant flow of fresh mission ideas to grow user base.

Manage sampling requests externally and internally, ensuring these align with wider priorities.

Ensure effective interactions to drive positive trial with consumers, overcoming barriers & negative perceptions when needed.

PEOPLE MANAGEMENT

Source & hire with no compromise brand fit Student Marketeers, with the right skills & attitude towards all business priorities.

Implement and uphold the national recruitment, on-boarding and training modules for consistency.

Train and lead Student Marketeers with an 'empowerment' approach so they take ownership of their own targets that impact the business and give pipeline opportunities for development to the 'top' performing Student Marketeers.

Lead a strong Team Leader program.

PREMIUM APPEAL OF LOCAL PRIDE

Create and support key events, scenes and marketing opportunities in line with Red Bull brand values and relevant to the local consumer, in market and on campus, with a focus on participation.

Support in delivering a program with the right balance and involvement of 3rd party event properties in the right sport/culture scenes, on and off campus.

Identify collegiate and market level local opinion leaders in relevant Red Bull scenes and work with the FMM to bring them to the World of Red Bull.

Be instrumental in the implementation of national and global events/projects with excellence.

Incorporate Indirect Sampling initiatives into the plan to broaden reach in occasions which are difficult to reach and where we can surprise our consumers.

Activate National pillars, events and Global Brand Projects in & around universities encompassing the core program objectives.

MARKETING INNOVATION

Work closely with the FMM in developing, owning and executing new ideas that are locally relevant complementing the activation of global and national initiatives.

Involve the Consumer Collecting team in idea generation for the field and capitalize on their personal university lifestyle to identify technology / digitally / socially driven consumer trends early.

Lead the creative process with Student Marketeers for a constant flow of new ideas to build loyalty within the student audience (e.g. 'focus groups').

Understand the consumer landscape and how to approach and reach a variety of consumers in different consumption occasions and relevant ways through direct and indirect sampling.

ORGANIZATIONAL CAPABILITIES AND ENABLING STRUCTURE

Act as a role model and display the Red Bull values with a consistent tone of voice that is motivating and inspiring.

Ensure you have the right program set up, in the right areas to reach your target group, be flexible with resources so that we are always fishing where the fish are.

Drive efficiencies in our programs, using program tools to ensure we are set up for success

Support the local logistics system to ensure you have the right tools, warehousing, and management in place to support the local needs succeeding in premium appearance and tool management.

Support the national operations team to manage product stock with discipline.

Regular maintenance and management of program tools, Mini fleet and other branded items in a premium manner.

• 2+ years marketing experience
• Experience in leading teams and managing people
• A strategic thinker who takes initiative and ownership and "makes things happen".
• A 'connector' who has excellent communication and networking skills, who can open doors and excite people of an idea.
• Strong 'can do' attitude, strives for perfection and love for the detail in every project.
• Leadership, motivation and ability to cultivate a team environment.
• Analytical, planning, budgetary and project management competencies.
• Creative mind with a track record of putting new ideas into practice and assessing results.
• Bachelor's degree or equivalent work experience.
• Must be fluent in English, additional language skills an advantage.
• Excellent communication skills, including presenting and training abilities.
• Must have valid US driver's license.

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