Field Marketing Senior Manager

Whataburger

San Antonio (TX)

On-site

USD 110,000 - 150,000

Full time

42 hours ago

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Benefits offered by this job

Competitive Weekly Pay

Bonus Program

Company Vehicle, Cell Phone, andLaptop

5 weeks PTO starting on Day One

Paid Corporate Holidays

Paid Parental Leave

401(k) match up to 4%

Medical, Dental, Vision Benefits

Disability Benefits

Career Development and Growth

Scholarship Program and Hardship Grant

Discounted Meals for You and a Guest

Cell Phone Service Discounts

Computer & Software Discounts

Fitness / Gym Discounts

Awards and recognition

Retirement Celebration Program

Job summary

Whataburger is seeking a Regional Field Marketing Senior Manager to lead regional marketing strategies, drive brand awareness, guest engagement, and sales growth across assigned markets. You will translate enterprise priorities into local programs, strengthening connections with Guests and supporting restaurant performance.

You'll build data-driven campaigns, collaborate across Marketing, Operations, and cross‑functional teams, travel regularly, and lead a team to deliver impactful initiatives

Qualifications

Bachelor's degree or equivalent work experience.
6+ years of experience in marketing, field marketing, brand marketing, or related disciplines.
Experience developing and executing marketing strategies and campaigns.
Experience managing budgets and marketing investments.
Experience analyzing performance metrics and business results.
Experience leading, coaching, and developing teams.
Strong project management and organizational skills.
Strong communication and presentation skills.
Ability to influence and collaborate across cross‑functional teams.
Strategic thinking with strong business acumen.

Responsibilities

Develop and execute regional marketing strategies.
Lead integrated marketing campaigns across assigned markets.
Serve as a regional brand ambassador and community partner.
Identify local marketing opportunities that drive traffic and sales.
Partner with Operations to support restaurant performance goals.
Evaluate campaign effectiveness and optimize results.
Translate performance data into actionable recommendations.
Manage regional marketing budgets and forecasts.
Ensure brand consistency across local initiatives.
Build relationships with media, community, and business partners.
Lead, coach, and develop marketing team members.
Align regional initiatives with enterprise priorities.
Perform other duties as assigned.

Skills

Marketing leadership

Strategic thinking

Cross-functional collaboration

Budget management

Campaign development

Team coaching

Analytics

Education

Bachelor's degree or equivalent

Job description

Our Flavor — Why Whataburger

Welcome to Whataburger Careers! Whataburger isn’t just a fast‑food burger chain it is where bold leadership starts — and where potential doesn’t just grow, it heats up. Whether you're leading the line or working behind the scenes, this is the place where opportunities stack up, and every day gives you a chance to Make a Difference.

Since 1950, we’ve invested in people who lead with integrity, Serve with Heart, and bring their best flavor to the team. We believe in working together, speaking up, having a little fun, and Winning as One — because great burgers (and great teams) start with the right ingredients. If you're ready — to learn, grow, impact, and Move Forward Boldly — we’ve got your back and your path cooked to perfection.

Your Recipe For Impact — What You’ll Do

As a Regional Field Marketing Senior Manager, you'll lead regional marketing strategies that drive brand awareness, guest engagement, and sales growth across your assigned markets. By translating enterprise priorities into locally relevant marketing programs, you'll help strengthen our connection with Guests, support restaurant performance, and ensure the Whataburger brand remains a meaningful part of the communities we serve.

In this role, you'll Make a Difference by creating strategies that drive measurable business results and elevate the Guest experience. You'll Serve with Heart by building authentic relationships with restaurant teams, community partners, and local stakeholders. You'll Win as One by collaborating across Marketing, Operations, and cross‑functional teams to deliver impactful campaigns and initiatives. And you'll Move Forward Boldly by leveraging insights, innovation, and strategic thinking to maximize marketing effectiveness and strengthen brand relevance across the region.

Day‑to‑Day Ingredients — Responsibilities

Develop and execute regional marketing strategies.
Lead integrated marketing campaigns across assigned markets.
Serve as a regional brand ambassador and community partner.
Identify local marketing opportunities that drive traffic and sales.
Partner with Operations to support restaurant performance goals.
Evaluate campaign effectiveness and optimize results.
Translate performance data into actionable recommendations.
Manage regional marketing budgets and forecasts.
Ensure brand consistency across local initiatives.
Build relationships with media, community, and business partners.
Lead, coach, and develop marketing team members.
Align regional initiatives with enterprise priorities.
Perform other duties as assigned.

The Sauce — Pay & Perks

Competitive Weekly Pay
Bonus Program
Company Vehicle, Cell Phone, and Laptop
5 weeks of PTO Starting on Day One
Paid Corporate Holidays
Paid Parental Leave
401(k) match $1/$1 up to 4%
Competitive Medical, Dental, and Vision Benefits
Short‑term and Long‑term Disability Benefits
Opportunities for Career Development and Growth
Whataburger Family Foundation - Scholarship Program (dependents also eligible) and Hardship Grant Assistance
Discounted Meals for You and a Guest
Cell Phone Service Discounts
Computer & Software Discounts
Fitness / Gym Discounts
Awards and recognition for all you do
Retirement Celebration Program

What You Bring To The Table — Required Experience

Bachelor's degree or equivalent work experience.
6+ years of experience in marketing, field marketing, brand marketing, or related disciplines.
Experience developing and executing marketing strategies and campaigns.
Experience managing budgets and marketing investments.
Experience analyzing performance metrics and business results.
Experience leading, coaching, and developing teams.
Strong project management and organizational skills.
Strong communication and presentation skills.
Ability to influence and collaborate across cross‑functional teams.
Strategic thinking with strong business acumen.
Ability to adapt to and learn the technology platforms, systems, applications, and equipment used in the role.

Extra Toppings — Desired Experience

Experience supporting restaurant, retail, hospitality, or consumer‑facing brands.
Experience leading multi‑market or regional marketing initiatives.
Experience with Local Store Marketing (LSM) programs.
Experience managing agency and media partnerships.
Experience building community engagement strategies.
Experience developing data‑driven marketing recommendations.
Experience balancing brand priorities with local market needs.
Experience working in a fast‑paced, growth‑oriented organization.

Where & How You’ll Work

This role is field‑based, supporting restaurants across an assigned market or region. You’ll travel frequently to partner with Operations, provide on‑site support, and maintain strong relationships with leaders and teams in the field. When not traveling, you’ll work from your home office, balancing independent work with virtual collaboration to support ongoing business needs. Success in this role requires full‑time availability, flexibility to adjust to evolving operational priorities, and the ability to travel regularly—including day trips, overnight travel, and extended market visits. While most travel will occur within your assigned market or region, some out‑of‑market support may be required based on business needs.

Candidates must reside within the region they support and be able to travel throughout that area as needed.

Whataburger is committed to providing equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetic information, disability, veteran status, age, or other condition or status protected by law. Whataburger participates in the federal E‑Verify Program. For more information go to www.dhs.gov/E‑Verify. E‑Verify is a registered trademark of the U.S. Department of Homeland Security.