Field Marketing Operations Manager
Primrose Schools
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Benefits offered by this job
Job summary
Primrose Schools is seeking a Field Marketing Operations Manager to serve as the operational backbone of our Local School Marketing program. Based in Atlanta, you will scale processes, manage plan submissions for 560+ schools, and ensure compliance and accuracy across the organization.
You will build dashboards, templates, and guidance for franchise owners while partnering with Finance, IT, and Marketing to drive efficiency and better outcomes at the school level.
Qualifications
- 8+ years of experience in marketing operations, franchise operations, program management, or related field.
- Strong project management and cross-functional collaboration skills.
- Excellent written and verbal communication with attention to detail.
Responsibilities
- Own end-to-end workflow for Local School Marketing planning across 560+ schools.
- Build scalable systems to manage high-volume submissions with accuracy.
- Provide templates, toolkits, and process guidance for planning cycles.
- Identify inefficiencies and drive process improvements for efficiency and scalability.
- Collaborate with Finance, Legal/Compliance, and Marketing teams to ensure alignment.
Skills
Education
Tools
Job description
At Primrose, our mission -
At Primrose, our mission - to forge a path that leads to a brighter future for all children - is why we do what we do each day. Primrose provides a life-changing early learning experience for children and their families. We believe who children become is as important as what they know.
We believe who YOU are is as important as what you know. We make every effort to ensure everyone feels they belong in our Primrose community. Our commitment to Belongingness means we seek similarities and respect differences in our unique backgrounds, life experiences and perspectives.
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Paid time off
At Primrose, our mission - to forge a path that leads to a brighter future for all children - is why we do what we do each day. Primrose provides a life-changing early learning experience for children and their families. We believe who children become is as important as what they know.
We believe who YOU are is as important as what you know. We make every effort to ensure everyone feels they belong in our Primrose community. Our commitment to Belongingness means we seek similarities and respect differences in our unique backgrounds, life experiences and perspectives.
The Field Marketing Operations Manager serves as the operational backbone of Primrose's Local School Marketing (LSM) program. As Primrose relaunches and scales LSM across 560+ franchise locations, this role ensures the program runs with consistency, accuracy, and accountability.
This individual owns the systems, processes, and reporting that enable effective execution at scale creating visibility into plan submissions, tracking Franchise Owner (FO) compliance with marketing investment requirements, and maintaining clean, audit-ready records. The role is responsible for continuously refining operational processes by leveraging category best practices and proven Franchise business approaches to drive efficiency, innovation, and scalability. By building and managing the operational infrastructure of LSM, this role allows Field Marketing Managers to focus on coaching and driving stronger marketing outcomes at the school level.
This role is based in Atlanta in our Support Center office and reports to the Director, Field Marketing.
- Own the end-to-end workflow for annual Local School Marketing plan submissions across 560+ schools, including templates, timelines, approval routing, and documentation
- Build and maintain scalable systems to manage high-volume plan submissions with accuracy and consistency
- Serve as the single source of truth for plan submission status, ensuring real-time visibility into submitted, pending, and non-compliant schools
- Equip Field Marketing Managers with standardized templates, toolkits, and clear process guidance for each planning cycle
- Identify operational inefficiencies and recommend process improvements to enhance team effectiveness and the Franchise Owner experience
- Track and report on Franchise Owner compliance with required local marketing investment across all markets
- Develop and maintain dashboards and roll-up reporting for Marketing and Franchise Relations leadership
- Proactively identify compliance risks and partner with Field Marketing and Franchise Support to resolve issues early
- Maintain accurate, audit-ready records of marketing plans, approvals, spend commitments, and compliance status
- Proactively identify and drive opportunities for innovation and continuous improvement across the function to enhance performance, efficiency, and business outcomes.
- Champion a culture of continuous improvement by challenging the status quo, testing new ideas, and scaling successful initiatives.
- Leverage data, insights, and emerging trends to inform innovation efforts and optimize execution.
- Partner with Franchise Support, Finance, and Legal/Compliance to ensure alignment with franchise agreement requirements
- Partner with Commercial + Marketing team to support development of local school programs and toolkits
- Serve as the operational liaison between Field Marketing and key partners, including Finance (budget tracking), IT (systems and tools), and Business Analytics (reporting)
- Support onboarding of new Franchise Owners into the LSM program, ensuring clear understanding of expectations, tools, and processes
- 8+ years of experience in marketing operations, franchise operations, program management, or a related field
- Proven ability to build and manage complex, high-volume operational processes (franchise or multi-location experience strongly preferred)
- Strong project management skills, with experience using tools such as Asana, Monday.com, or similar platforms
- Highly organized and detail-oriented, with the ability to manage multiple priorities and stakeholders simultaneously
- Strong communication skills, with the ability to translate complex processes into clear, actionable guidance
- Collaborative and solutions-oriented, with a focus on enabling others rather than creating unnecessary complexity
- Bachelor's degree in Marketing, Business Administration, or a related fiel
- Commission or bonuses based on personal and company performance
- 50% tuition reimbursement for up to three children and/or one grandchild at any Primrose School
- Full-time team members are eligible for health, dental and vision insurance
- 401k with company matching up to 3.5% and company provided life insurance
- Employee Assistance Program
Flexible work from home options available.
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