Field Marketing Manager | Enterprise Segment (US East & South)

SailPoint Technologies Holdings, Inc.; Northern (KY); Hybrid; USD 120,000 - 202,000; Full time

Benefits offered by this job

Health insurance

401(k) plan

Paid time off

Job summary

SailPoint Technologies Holdings, Inc. is seeking an Americas Field Marketing Manager – Enterprise Segment for US East & South to drive strategic integrated marketing and account-based programs. You will partner with regional sales and partners to generate pipeline and grow enterprise accounts.

The role requires hands-on field marketing leadership, strong analytics, and the ability to plan events, campaigns, and content across the East Coast region, with 15–25% travel.

Qualifications

• Bachelor's degree in marketing, communications, business or related field.
• 8+ years of integrated B2B marketing experience in strategic accounts field marketing.
• Proven success in field marketing campaigns, events, and regional demand generation.
• Strategic, solutions-oriented with data-driven thinking.
• Understanding of US East & Central strategic accounts buying dynamics.
• Strong presentation and communication skills for diverse audiences.
• Excellent program and project management with multiple initiatives.
• Ability to travel regionally (15%-25%).

Responsibilities

• Develop and execute strategic integrated marketing and ABM plans aligned with regional sales priorities.
• Partner with regional sales leadership as a trusted marketing advisor.
• Track, analyze, and report on marketing activities and pipeline performance.
• Plan and manage regional events, conferences, webinars, and workshops.
• Drive customized account-based marketing campaigns for key accounts.
• Collaborate with product marketing, demand generation, and partner teams on messaging.
• Influence content development to support campaigns across funnel stages.
• Manage budget, ROI, and performance metrics for regional programs.

Skills

Integrated B2B marketing

Field marketing

Account-based marketing

Analytics

Presentation skills

Education

Bachelor's degree in marketing, Communications, Business

MBA (plus)

Tools

Salesforce

Marketo

6Sense

Tableau

Job description

We are seeking a dynamic, GTM-driven, and results-oriented Field Marketing Manager to develop, lead, and execute strategic integrated marketing plans, programs, and account-based campaigns targeted at Enterprise accounts across the East Coast region. This role requires hands‑on regional and field marketing expertise coupled with a deep understanding of go‑to‑market motions, account dynamics, and the broader market landscape. You will serve as the primary field marketing lead for your territory, driving alignment with sales and partners, and ensuring that programs directly impact pipeline generation, awareness, engagement, and account growth across both new logos and existing customers. As an Americas Field Marketing Manager – Enterprise Segment (US East & South) you will be a critical link between our global marketing initiatives and the on-the-ground sales and partner efforts.

Key Responsibilities

• Develop and execute strategic integrated marketing and account-based plans aligned with regional sales priorities for your segment that build and generate pipeline through a holistic marketing go-to-market approach.
• Act as a strategic partner to regional sales leadership, building relationships and serving as a trusted marketing and business advisor.
• Regularly track, analyze, and report on marketing activities, programs, and pipeline performance to sales and marketing leadership, providing insights and recommendations for optimization.
• Plan and manage regional activities including first party and third-party events, industry conferences, tradeshows, webinars, executive roundtables, and workshops.
• Develop and drive customized account-based regional marketing campaigns for key strategic accounts, leveraging data, insights, and buyer personas to deliver tailored engagement.
• Collaborate with product marketing, demand generation, campaigns, and partner teams to define target accounts, buyer personas, messaging, and campaign activation.
• Recommend and influence the development of critical content to support integrated campaigns across all stages of the funnel, from awareness to conversion.
• Manage budget, ROI, and performance metrics for all regional marketing programs.

Your First 90 Days

Onboarding for Success

First 30 Days: The initial focus will be on getting situated in the role. This includes understanding the team members, key stakeholders, and existing processes, as well as completing company onboarding and training.

Within 60 Days: You are expected to conduct an initial observation of your region to identify gaps and opportunities. You will also gain an understanding of KPIs, metrics tracking, and reporting dashboards. The goal is to present a preliminary overview of opportunities and ideas for the region.

Within 90 Days: You will develop a comprehensive marketing plan and begin to take action on that plan in partnership with stakeholders.

Success Factors

• Pipeline Impact: Measuring the contribution of marketing campaigns and activities to pipeline generation and acceleration, including the number of qualified leads and opps generated and the conversion rate of these measures into pipeline.
• Regional field Marketing KPIs: Key performance indicators specific to regional field marketing activities, such as the number of events held, attendance rates and mix (customers vs prospects), and the quality of interactions at these events.
• ROI for Marketing Activities: Tracking the return on investment for marketing campaigns and activities to ensure that resources are being used efficiently and effectively.

Minimum Qualifications

• Bachelor’s degree in marketing, Communications, Business, or a related field. MBA a plus.
• 8+ years of integrated B2B marketing experience, preferably in Strategic accounts field marketing roles.
• Proven success in developing and executing field marketing campaigns, events, and regional demand generation efforts.
• Strategic, solutions-oriented mindset with the ability to analyze complex situations, identify opportunities, and recommend clear actions.
• Understanding of Strategic accounts buying dynamics and behaviors in US East & Central.
• Excellent written and verbal presentation and communication skills, with the ability to develop strategic marketing plans and tailor messaging to diverse types of audiences.
• Exceptional program and project management skills with the ability to manage multiple initiatives simultaneously and meet deadlines and goals.
• Strong analytical mindset and results-driven with the ability to pull, analyze, and interpret data and adjust tactics accordingly.
• Familiarity with tools such as Salesforce, Marketo, 6Sense, and Tableau.
• Ability to travel regionally (15%-25%) as needed.

Benefits and Compensation listed vary based on the location of your employment and the nature of your employment with SailPoint. As a part of the total compensation package, this role may be eligible for the SailPoint Corporate Bonus Plan or a role-specific commission, along with potential eligibility for equity participation. SailPoint maintains broad salary ranges for its roles to account for variations in knowledge, skills, experience, market conditions and locations, as well as reflect SailPoint’s differing products, industries, and lines of business. Candidates are typically placed into the range based on the preceding factors as well as internal peer equity. We estimate the base salary, for US-based employees, will be in this range from (min-max, USD): $120,100 - $202,488.00 Base salaries for employees based in other locations are competitive for the employee’s home location.

Benefits Overview

1. Health and wellness coverage: Medical, dental, and vision insurance
2. Disability coverage: Short-term and long-term disability
3. Life protection: Life insurance and Accidental Death & Dismemberment (AD&D)
4. Additional life coverage options: Supplemental life insurance for employees, spouses, and children
5. Flexible spending accounts for health care, and dependent care; limited purpose flexible spending account
6. Financial security: 401(k) Savings and Investment Plan with company matching
7. Time off benefits: Flexible vacation policy
8. Holidays: 8 paid holidays annually
9. Sick leave
10. Parental support: Paid parental leave
11. Employee Assistance Program (EAP) and Care Counselors
12. Voluntary benefits: Legal Assistance, Critical Illness, Accident, Hospital Indemnity and Pet Insurance options
13. Health Savings Account (HSA) with employer contribution

SailPoint is an equal opportunity employer and we welcome all qualified candidates to apply to join our team. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other category protected by applicable law.

SailPoint is a leading provider of identity security for the modern enterprise. Enterprise security starts and ends with identities and their access, yet the ability to manage and secure identities today has moved well beyond human capacity. Using a foundation of artificial intelligence and machine learning, the SailPoint Identity Security Platform delivers the right level of access to the right identities and resources at the right time—matching the scale, velocity, and environmental needs of today’s cloud-oriented enterprise. Our intelligent, autonomous, and integrated solutions put identity security at the core of digital business operations, enabling even the most complex organizations across the globe to build a security foundation capable of defending against today’s most pressing threats.

The employment policy of SailPoint is to provide equal opportunity to all persons, and it is SailPoint’s policy to take affirmative action to employ and advance in employment protected veterans and individuals with disabilities.

It is SailPoint’s policy to recruit, hire, train and promote qualified individuals in all job titles, and ensure that all other personnel actions are administered without regard to race, color, religion, national origin, sex, military and/or veteran status, disability, or other legally protected status, and we will ensure that all employment decisions are based only on valid job requirements.

SailPoint does not discriminate on the basis of national origin or citizenship status as provided under the Immigration Reform and Control Act of 1986.

Employees and applicants shall not be subjected to harassment, intimidation, threats, coercion, or discrimination because they have engaged in or may engage in any of the following activities: Filing a complaint; Assisting or participating in an investigation, compliance evaluation, hearing, or any other activity related to the administration of the affirmative action provisions of Section 503, VEVRAA, or any other Federal, State or local law requiring equal opportunity for individuals with disabilities or protected veterans; Opposing any act or practice made unlawful by Section 503, VEVRAA, or their implementing regulations in this part, or any other Federal, State or local law requiring equal opportunity for individuals with disabilities or protected veterans; or Exercising any other right protected by section 503, VEVRAA or their implementing regulations.

SailPoint will also provide reasonable accommodation to known physical or mental limitations of an otherwise qualified employee or applicant for employment, unless the accommodation would impose undue hardship on the operation of our business.

SailPoint’s affirmative action program contains an audit and reporting system which enables us to measure the effectiveness of our program, indicate any need for remedial action, determine the degree to which our objectives have been attained, determine whether protected veterans and individuals with disabilities had had the opportunity to participate in company-sponsored activities, measure our compliance with the program’s specific obligations, and document actions taken to comply with these obligations.