Field Marketing Manager, Americas

QLYS_US Qualys, Inc.; North Carolina; On-site; USD 90,000 - 130,000; Full time

Job summary

Qualys, Inc. is seeking a Field Marketing Manager for the Americas to lead regional marketing activities that generate pipeline and drive revenue.

You will partner with sales, product marketing and campaigns to design an integrated plan focusing on new business and expanding current accounts in the US Eastern region. You will collaborate with regional teams to execute field and partner programs, tradeshows, roundtables, and virtual events, with ABM priorities guiding your campaigns and

Qualifications

• 3–4 years of experience in marketing or communications.
• Experience in B2B software/cybersecurity marketing and working with partners is preferred.
• Strong knowledge of Salesforce, ABM and marketing automation tools.
• Willingness to travel and travel readiness.

Responsibilities

• Collaborate with regional sales and channel leaders to develop regional marketing plans and campaigns.
• Design and execute integrated field programs, events, and partner activities to generate pipeline.
• Drive ABM initiatives and coordinate with sales for ROI tracking and revenue impact.
• Create assets, landing pages, lists, and communications for campaigns.
• Monitor campaigns and events in Salesforce and ensure proper cost documentation.
• Coordinate contracts and PO process with legal and procurement for regional activities.

Skills

Team player

Attention to detail

Communication skills

Project management

Education

Bachelor's degree in marketing or communications

Tools

Salesforce

ABM tools

Marketing automation

Microsoft Office

Job description

Come work at a place where innovation and teamwork come together to support the most exciting missions in the world! Field Marketing Manager, Americas Qualys is looking for an exceptional Field Marketing Manager to join our fast-growing Americas Field Marketing Team. The ideal candidate will be a great collaborator, communicator, and has a proven track record for successfully managing field programs from beginning to end. They will plan and execute regional marketing activities that build pipeline and drive revenue. Working closely with the regional sales teams, product marketing and campaigns team the candidate will be responsible for designing and executing an integrated marketing plan to generate pipeline, with a high focus on new business, and expanding current accounts for the US Eastern region. The ability to establish strong relationships with sales organizations will be a vital key to success. This is a wonderful opportunity to join a great team and contribute to Qualys growth!

What will you be doing?

• Collaborate with regional sales and channel sales leaders to develop marketing plans and campaigns tailored to the immediate needs of their markets and accounts.
• Leverage experience to find new and innovative ways to connect with customers and prospects while implementing proven tactics to drive new business and upsell pipeline.
• Create and execute targeted marketing programs that will positively impact revenues and provide ROI.
• Programs will include integrated field and partner programs, tradeshows, industry associations, roundtables, partner conferences, and virtual events.
• Drive strategic Account Based Marketing (ABM) initiatives.
• Determine ABM strategy priorities for the regional sales teams.
• Develop campaigns, manage rollout, review, and interpret insights for impact.
• Proactively engage with sales teams to coordinate, communicate, and amplify marketing campaigns and field programs.
• Attend sales weekly meetings and encourage recruitment efforts.
• Build program assets, landing pages, registration forms, target lists, pre- and post-event communications for successful program execution.
• Ensure event follow-up communication, list upload, and leads are tagged properly to the campaigns for ROI tracking.
• Monitor to ensure campaigns and events are posted in the external event calendar and all necessary back-up documentation, event descriptions, purchase orders, and event costs are updated in Salesforce.
• Work with legal and procurement on contracts and purchase orders needed for regional activities.

Requirements:

• Minimum 3-4 years of experience with a bachelor’s degree in marketing or communications.
• Experience in B2B software, cybersecurity marketing, and working with partners are highly preferred.
• Good understanding of Microsoft Office, Salesforce, Account-Based Marketing (ABM) and marketing automation tools.
• A team player with a willingness to learn and take ownership of tasks.
• Strong attention to detail and great communication skills.
• Experience with digital marketing is a plus.
• Ability to manage multiple projects/campaigns concurrently.
• Experience in marketing reporting, dashboards, and KPIs.
• Ability to organize and present data in a clear and concise manner.
• Comfortable presenting conclusions and recommendations to stakeholders at various levels within the organization.
• Have a “can do” positive approach and ability to work in a fast-paced, goal-oriented sales environment is desired.
• Willingness to travel.

Qualys is an Equal Opportunity Employer, please see our EEO policy.

Qualys, Inc. (NASDAQ: QLYS) is a pioneer and leading provider of disruptive cloud-based security, compliance and IT solutions with more than 10,000 subscription customers worldwide, including a majority of the Forbes Global 100 and Fortune 100. Qualys helps organizations streamline and automate their security and compliance solutions onto a single platform for greater agility, better business outcomes, and substantial cost savings.