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A leading company in transportation is seeking a Field Marketing Manager for a remote position. This role involves developing strategic marketing campaigns to enhance brand awareness through events across North America. Ideal candidates should have experience in event marketing, excellent organizational skills, and the ability to effectively collaborate with various teams.
Your Title: Field Marketing Manager
Job Location: US Remote
Our Department: Transportation
We are seeking a dynamic and results-driven Field Marketing Manager to join our revenue marketing team. In this role, you will develop and execute marketing strategies for trade shows and events to raise brand awareness, drive pipeline, and enable sales. You will collaborate closely with sales, marketing, and product teams to align activities with business objectives and drive bookings in the North America market.
What You Will Do
Develop and implement comprehensive strategic marketing campaigns to drive brand awareness, lead generation, and revenue growth through our in-person and virtual events across North America
Create, manage, and execute strategic plans, briefing documents, and personas leveraging business, brand and market data insights to effectively drive business outcomes and ROI
Ensure in-person events align with the key business objectives and our presence is aligned to the event personas
Effectively collaborate cross-functionally as a liaison between sales, partner marketing, brand, product marketing and lifecycle marketing to ensure alignment on audience, positioning, and product development
Collaborate with marketing ops to report out on event metrics, ROI, and KPIs to stakeholders at all levels, including sector leadership
Manage, evaluate, and adjust event marketing budgets and resources
Own, optimize, and identify technology to improve events, both physical and digital.
Align with brand and product to personalize field marketing campaigns based on brand positioning and product value props
What Skills & Experience You Should Bring
5+ years of experience driving ROI through trade shows and events
Proven success in developing marketing plans and campaigns
Excellent communication, critical thinking, and problem-solving skills
Highly organized with the ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment
Ability to think strategically and analytically to help advance the Trimble brand
Experience with marketing technology and CRM tools such as Hubspot, Marketo, and Salesforce
Experience managing and planning event logistics
Willingness to travel to events to support the sales and brand teams (Approx 20-25% of the time)
Trimble’s Inclusiveness Commitment
We believe in celebrating our differences. That is why our diversity is our strength. To us, that means actively participating in opportunities to be inclusive. Diversity, Equity, and Inclusion have guided our current success while also moving our desire to improve. We actively seek to add members to our community who represent our customers and the places we live and work.
We have programs in place to make sure our people are seen, heard, and welcomed and most importantly that they know they belong, no matter who they are or where they are coming from.
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Pay Equity-
Trimble provides the following compensation range and general description of other compensation and benefits that it in good faith believes it might pay and/or offer for this position. This compensation range is based on a full time schedule. Trimble reserves the right to ultimately pay more or less than the posted range and offer additional benefits and other compensation, depending on circumstances not related to an applicant’s sex or other status protected by local, state, or federal law.
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Hiring Range:
79924-
106000-
Bonus Eligible?
Yes-
Trimble offers comprehensive core benefits that include Medical, Dental, Vision, Life, Disability, Time off plans and retirement plans. Most of our businesses also offer tax savings plans for health, dependent care and commuter expenses as well as Paid Parental Leave and Employee Stock Purchase Plan.
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Trimble is proud to be an equal opportunity employer. We welcome and embrace our